Four brands, 19 awards: BMW, MINI, Rolls-Royce & BMW Motorrad recognized for superb design. iF pattern award, GOOD DESIGN Award and Festival Automobile International all represented.

Posted on 02. Mar, 2016 by in BMW Canada

Munich. The glorious peculiarity of settlement achieved by
a BMW Group is environment new standards, as an array of settlement prizes
have highlighted. In a iF settlement endowment 2016, for
instance – one of a top accolades for value in settlement – BMW
Group Design picked adult 10 of a internationally desired prizes. All
a winners from a BMW Group, with a difference of the
MINI AR Glasses 2014 and the
BMW 3.0 CSL Hommage R,
won awards in a “Product” category. The latter, a judgment study,
took a honours in a “Professional Concept” fortify and a data
eyeglasses was bestowed with “gold”, a top hallmark of quality. The
iF bullion awards were presented on 26 Feb 2016 in a ceremony
attended by over 1,500 guest as partial of a iF settlement awards night at
BMW Welt in Munich.

Modern oppulance valid to be a winning trait for a BMW
Series. As good as a pointy and distinguished settlement profile, the
sixth era of a sedan also boasts countless technical
innovations, such as BMW gesticulate control, a Ambient Air package
with atmosphere ionisation and fragrancing, BMW Laserlight and
remote-controlled parking.

The BMW X1 also won over a jury of experts – with
a new growth heading a way. The settlement group has completely
re-thought a second era of a car, with rear-wheel drive
handing over a rod to a front-drive architecture. As a result, the
new X1 is now significantly improved proportioned, offers some-more space and
drives accurately how we would settlement a BMW to.

The new BMW M6 GT3 will energy a BMW Group into the
2016 deteriorate in engine sport. Its absolute position on a road, vast air
intakes, considerable back wing, severe concentration of lightweight
construction techniques, bucket seats and driver-focused cockpit
yield definite justification of a racing genes.

Another high-performance appurtenance – and iF settlement endowment leader – is
a compress BMW M2, that combines the
well-developed performance, pointing and lively of
M Automobiles with hallmark BMW styling.

The intensity significance of a brand’s past in destiny settlement is
highlighted by a BMW 3.0 CSL Hommage R. Inspired
aesthetically by a BMW 3.0 CSL ‒ a timelessly classic
and iconic BMW coupe from a 1970s – a BMW settlement group combined a
idealist automobile with an interior judgment all of a own. For the
seamless formation of a motorist into a car, a designers
extrapolated a element of motorist concentration over a geometric form
of a interior and grown a new proceed holding in a driver’s
helmet, competition fit and seat, before relocating onto a form of a interior.

The new MINI Clubman, meanwhile, was victorious
on dual fronts. Its assured, glorious and noticeably
some-more mature impression put brazen a constrained box to a jurors of
a iF settlement award, and a Festival Automobile International in
Paris presented a MINI Clubman with a “Grand
Prix du Plus Bel Interieur de l’Année 2015” for the
automobile with a best interior of 2015. The MINI Clubman’s cabin
engages in a clever collage of understated magnificence and creative
extrovert appeal. At a heart of a interior is a ultra-wide
instrument row with cockpit facia frame, that roughly appears to be
floating. It is complemented by windy lighting, high-quality
musical trim strips and intriguing dim sum suggested by the
interior on second peek – such as a exclusively designed tartan
settlement adorning several materials in a countless cubbies and storage
facilities. The desired “Grand Prix” awarded by a Festival
Automobile International was presented to Oliver Sieghart, Head of
Interior Design MINI, in Paris in January.

The settlement of a MINI Convertible also attracted
praise, convincing as it did with aspects such as a use of
high-quality materials for a interior, extended comfort levels and
an evolutionary settlement – an discretionary prominence of that is the
forlorn black fabric roof with titanium grey Union Jack design
woven into it. The roof can be retracted in just
18 seconds, formulating a multiple of a pushing fun for
that MINI is eminent and an heated open-top motoring experience.

BMW Motorrad was also a target of one of these rarely regarded
awards. The new BMW
nineT Scrambler brings together pristine proportions and
high-quality materials into an engaging, non-conformist character.
Details such as a stripped-back, complicated interpretation of
evil scrambler elements are compelling, and a high level
of workmanship clear in a bike’s particular components sets new
standards in a segment.

Inspired by a mythological Rolls-Royce Silver Dawn from a early
1950s, a Rolls-Royce Dawn represents a highly
contemporary loyalty to a refreshing clarity of eternal freedom.
Shunning concede in a entirety, a open-top Dawn stirs comfort,
magnificence and excellence into a flawless mix and offers a whole new
dimension in levity and relaxation, joined with autarchic dynamics –
and no limitation to on-board space.

The MINI AR Glasses 2014 were presented with the
top sign of peculiarity (“gold”). The MINI settlement team
consecrated Designworks, a auxiliary of a BMW Group, with the
settlement of a glasses, their colour judgment and a digital user
experience. A technical device has duly been incited into a lifestyle
product that transfers a MINI settlement denunciation to a span of
Intelligent connectivity with a MINI automobile allows
these trailblazing eyeglasses to plan all applicable content, such as
navigation instructions, into a driver’s approach margin of view.

BMW Group Design came adult trumps 7 times in a renowned
GOOD DESIGNTM Award, a world’s oldest design
prize. For over 65 years now, a general jury has
been recognising unusually innovative, idealist products,
concepts and ideas dreamed adult by designers and manufacturers that go
over a horizons of bland product design. The BMW Group winners
were all presented with awards in a “Transportation” discipline, and
a MINI AR Glasses 2014 also enjoyed some-more success here.

The list of winners includes a MINI
5-door. A automobile built for individualists, it whisks the
mythological forms of a classical Mini from 1959 into a benefaction day and
takes to a theatre with larger participation and majority than ever. With
a extended settlement qualities and even some-more minute gain of
a car’s iconic settlement cues, a 5-door unites a birthright of MINI
with forward-looking settlement and creation to flawless effect.

Likewise presented with a GOOD DESIGNTM Award 2015, a BMW
boasts an even some-more manly settlement participation and enhanced
sporting ability, not to discuss lush interior settlement and
innovative apparatus features.

The BMW X4 also etched a grin onto a faces of the
consultant jurors. The X4 combines a coupe-like conformation with the
informed extended shoulders and absolute position of an X model.
Inside, a SAV
(Sports Activity Vehicle) impresses with
leather upholstery (complete with eye-catching contrariety stitching),
two-tone ambient lighting and beautifully abounding approximate sound.

The glorious settlement of a BMW 3.0 CSL Hommage was
also lauded, a BMW settlement group regulating intelligent lightweight
construction and complicated materials to move a impression of the
BMW 3.0 CSL into a 21st century and display a iconic 1970s
BMW coupe in a new and sparkling guise.

The jury presented 3 of a 7 desired GOOD DESIGNTM Awards
2015 to BMW Motorrad. First adult was a BMW C
, that represents a curtsy to a new age in urban
mobility on dual wheels: dynamic, electric, emission-free. Its
award-winning settlement showcases a settlement DNA of BMW Motorrad, a
distinguished front finish and energetic proportions heading a proceed into the
universe of zero-emission bland mobility amid a dispatch and discord of
a civic jungle.

101 moves into a globe that goes over mere
horsepower and acceleration figures, summing adult a new touring
truth full of energy and tranquillity. The upsurge of a lines from
a front to a back embodies a stately roving experience, and
elaborately modelled surfaces figure an jaunty body. The paint finish
with manually practical line imprinting and a disdainful multiple of
brushed aluminium, semi-matt carbon, dim timber and artistic leather
lend a Concept 101 a quite disdainful style.

The third motorcycle to win an endowment was a BMW S 1000
. Its altogether coming displays a concept qualities
and extended widespread of probable uses. Tried-and-tested solutions from the
furloughed and GS sectors mix with sporting elements to emanate a
participation never before seen in a BMW Motorrad machine. The short, slim
back provides a visible showcase for a lively of a BMW S 1000 XR.
And a admirably resisting and sculptural aspect design
underlines a bike’s energetic appearance.

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