GMC Strengthens Professional Grade “Like A Pro”

Posted on 06. Jun, 2017 by in GM Canada


GMC Strengthens Professional Grade “Like A Pro”

New “Like A Pro” ad debate personifies what it means to be Professional Grade

2017-06-06

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Oshawa, Ontario (Tuesday, Jun 6, 2017) — Today, GMC debuts “Like A Pro,” a new debate elaborating a “We Are Professional Grade” positioning. “Like A Pro” celebrates GMC vehicles and business — people who sexually live life to a aloft standard. The “Like A Pro” debate illustrates a core values of “We Are Professional Grade” and shows a romantic tie business have with their GMC trucks and SUV models.

GMC owners direct vehicles that are designed, engineered and built to a aloft standard. For scarcely 20 years, GMC has determined a clever repute with “We Are Professional Grade.”

 “The values of a dedicated GMC owners are reflected in a “Professional Grade” spirit, whose passion and abilities set them apart, as people and with their peers,” pronounced Mike Speranzini, code executive for GMC in Canada. “With this new debate we demeanour brazen to bringing that romantic tie to life, and uncover how we consider a business live their lives like pros.”

The new ads, filmed in Canada, underline GMC Denali trucks and SUVs — a apex of Professional Grade. The debate also debuts a all-new GMC Terrain, that launches after this summer. Terrain joins a hot-selling, recently redesigned GMC Acadia in a GMC SUV lineup. 

The lead ad, “How Do You Want To Live — Anthem,” will atmosphere in 30- and 60-second executions. This new work showcases those who strech aloft in all they do. Leading to Father’s Day weekend, GMC will entrance “Dad Like A Pro” in name media, including a final turn of a vital golf tournament. The 60-second mark gives an inside demeanour during a attribute between a father and his son. The romantic tie in a mark is serve extended by a casting of a real-life father and son. During a summer, a new Acadia mark called “Third Row Like A Pro” will be added. This mark showcases a primogenitor maximizing a flexibility and capability of a GMC Acadia. In singular time-lapsed editing, we see a motorist conduct 3 rows, 3 sports … no problem.

With a recognition of double cab special book trucks with Canadians, a singular 30-second mark called “Truck Envy”, featuring a Sierra Elevation edition, will additionally atmosphere in Canada.

The debate will showcase a GMC code opposite media channels and consumer touchpoints from promote radio to a salon floor. Join a review on amicable media regulating #LikeAPro.

About GMC Canada

GMC has made trucks given 1902, with creation and engineering value built into all GMC vehicles. The code is elaborating to offer more fuel-efficient trucks and crossovers, including a Terrain tiny SUV and Acadia crossover. GMC’s highest-volume vehicle, a Sierra pickup, is a many absolute light-duty pickup on a market, and a initial full-size pickup to accept a highest-possible five-star Overall Vehicle Score for reserve given a National Highway Traffic Safety Administration altered a New Car Assessment Program for a 2011 indication year. Details on all GMC models are accessible at http://www.gmccanada.ca, on Twitter at @GMCCanada or at http://www.facebook.com/gmccanada.

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