Greater concentration for a BMW Group’s general motorsport programme: destiny and business in a centre.

Posted on 22. May, 2019 by in BMW Canada

Munich. The BMW Group establishes a motorsport programme for
a destiny with a transparent focus. The substructure is a BMW Group
plan NUMBER ONE NEXT. With this strategy, a BMW Group is
holding comment of a transition in a vehicle industry.
Motorsport stays an constituent partial of BMW’s DNA and continues the
unaffected forward-looking march in only a same approach as the
company. By relocating into new destiny fields and carrying a sharper
focus, BMW Group Motorsport is contributing to a corporate
strategy, holding a stream mercantile conditions into account.

The operation of activities in BMW i Motorsport and BMW M
Motorsport will sojourn extended in a future. With a impasse in
a ABB FIA Formula E Championship, BMW demonstrates its
foundation imagination and a explain as technological personality with
a BMW i brand. On a other hand, a dynamics and a performance
of BMW M cars sojourn peerless in a DTM and in a IMSA WeatherTech
SportsCar Championship. As partial of carrying a focus, BMW will bid
farewell to a FIA World Endurance Championship (WEC) during a finish of
a stream ‘Super Season’. In patron racing, a new flagship for the
GT3 difficulty is in a works. 

As an additional future-oriented field, BMW will boost its
impasse in sim racing, that is recognized as an independent
motorsport fortify and attracts new immature aim groups. In
addition, a partnership between BMW Motorrad Motorsport and BMW
Group Motorsport will be serve strengthened to use some-more synergies –
generally per blurb and logistical aspects – between
vehicle and motorcycle racing. 

The aim of a destiny commitments is to make use of
technological synergies within a growth department. There will
also be larger concentration on existent and intensity customers. The close
attribute with BMW M will be clearly manifest in prolongation car
racing, though over pristine technology, business will suffer even greater
advantages from a BMW Group’s motorsport fasten and get concerned –
either on site or in new areas such as practical sim racing.

Klaus Fröhlich, Member of a Board of Management of BMW AG,
Development, said: “Motorsport is and will sojourn resolutely established
in a genes of a BMW Group. We are regulating a fasten – subsequent to
a sporting foe – to denote a opening and future
ability as a company. The same developers that are pushing forward
foundation for BMW i are also operative in Formula E. This ensures
that BMW is also synonymous with pushing pleasure in a margin of
electromobility. Through sim racing, we are reaching new, immature target
groups and giving a immature drivers another platform, on that to
compete. We are also demonstrating that BMW M stands for performance
and high-performance motorsport on a racetracks of this universe – for
example, with Class 1, GTLM, GT3 and GT4. With this extended programme,
notwithstanding a severe environment, we are good positioned and are
ancillary a goals of a association plan Number ONE Next.”

Pieter Nota, Member of a Board of Management of BMW AG,
Customer, Brands, Sales, said: “Motorsport will sojourn of great
stress for a brands BMW and BMW Motorrad in a future.
However, this sourroundings has turn increasingly formidable in recent
years. With that in mind, we are really good positioned with our
split between BMW i Motorsport and BMW M Motorsport. This
enables us to residence a aim groups even some-more privately on the
one hand, and to achieve limit widespread impact on a other hand.
These are critical analysis criteria for a commitments.” 

The BMW Group Motorsport programme in detail.

BMW Group Motorsport Director Jens Marquardt talks about a details
of a opposite modules of a plan going forward. “Motorsport
has always been an critical pacesetter for a BMW Group, and a
applicable contrast belligerent for destiny growth in a automobile
attention as a whole – and that will sojourn a case.

Formula E has valid to be a fantastic
height for us to uncover a imagination in a area of electromobility,
and to concentration on other topics of a future. Our entrance during a start of
Season 5 was a resounding success, and we won during a initial time of
asking. Our impasse in this array is set for a prolonged term. For
us, Formula E is not simply a matter of motorsport, a involvement
goes over that. For us, it is an critical height for
demonstrating a imagination in a vital fields of creation in the
vehicle industry. What is critical to us is that a cost-benefit
ratio in Formula E stays positive, even with new competitors fasten constantly.”

“With a introduction of a new Class 1 regulation, a new
turbo engine, a new manufacturer and critical stairs towards
internationalisation, the DTM has embarked on a
earnest journey. Now it is critical to keep going. We trust in
a array and will entirely support a DTM in serve expanding its
general presence.”

“The IMSA series plays a executive purpose for us in
North America and is building well. The USA is a many important
marketplace for BMW M cars, so it is really wise to build a approach bridge
to a prolongation models there with a BMW M8 GTE.”

“We will not contest in WEC going forward.
Therefore, a 24 Hours of Le Mans in Jun will be another highlight
for us in sketch to a tighten – only like in 2018, when we celebrated
a successful universe premiere of a BMW 8 Series Coupe there. But in
light of us heightening a concentration as partial of a plan for the
future, stability a WEC impasse in a entrance years does not
fit with a direction. The tellurian participation of BMW M Motorsport is
safeguarded by patron racing and a DTM in Asia and Europe, as well
as a IMSA array in North America, even but competing in a world
championship. We would like to appreciate BMW Team MTEK for a dedication
over new years and we wish WEC all a best and wish that it makes
good progress.”

“As partial of a BMW M Motorsport Customer Racing
Programme
, highwayman drivers and teams will continue to
paint a BMW code around a universe in a future. We will
yield them with a far-reaching operation of support – and rival vehicles
of course. The BMW M4 GT4 has valid to be a genuine leader given its
entrance in a 2018 deteriorate and a BMW M6 GT3 continues to celebrate
unchanging victories all over a world. A inheritor for a successful
GT3 indication is already in a works. This means that works-supported
starts in iconic general GT races such as during a Nordschleife,
during Spa-Francorchamps or in Macau will still be possible.”

“It is good to see how many hold points there already are
between the BMW Motorrad Motorsport programme and us
during BMW Motorsport. We wish to make these synergies even some-more intense
underneath a powerful of BMW M Motorsport in a entrance years. The
WorldSBK is a ideal theatre for a BMW S 1000 RR, with that a BMW
Motorrad WorldSBK Team represents a BMW colours.”

Sim racing is an sparkling future-oriented
margin for us – and is now an strictly recognized motorsport
discipline. We have a pinnacle honour for a competitors in these
practical races and wish to make them even stronger with a experience
and technologies. To that end, we will pull adult a programme that is
related to a BMW Motorsport Junior Programme and raises it to a new level.”

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