HELLO FUTURE – a BMW Germany Centenary campaign. Spotlight on a BMW code and BMW 100 Years Innovation Models.

Posted on 08. Apr, 2016 by in BMW Canada

Munich. “HELLO FUTURE”, BMW Germany’s 100th
anniversary code debate is starting. To symbol this miracle in both
code and association history, a concentration is not on a past, though on
looking forward – to a destiny of mobility.

With a “HELLO FUTURE” claim, a debate ties in
with final month’s BMW Group campaign, that strong on the
association itself and a destiny orientation. In a BMW Germany campaign
that now follows, a BMW code takes centre stage, showcasing its
transparent joining to a future, as good as specific calm and
special offerings.

Stefanie Wurst, conduct of Marketing, BMW Germany: “Brand and supply
course are not a counterbalance in terms – with a BMW
VISION NEXT 100
as a categorical captivate and a 100
Years Innovation Models
, we have total both. Every
play in Germany will have a square of a destiny in their showroom,
so that they can be an creation ambassador.”

The insubordinate BMW VISION NEXT 100 Vision Vehicle
represents a BMW brand’s innovative strength and temperament as the
heading designer of destiny mobility. In a BMW VISION NEXT 100, the
concentration is on a driver, who chooses how to knowledge “Sheer Driving
Pleasure” – actively pushing themselves or upheld by driver
assistance functions, all a approach to unconstrained driving.

At BMW, creation takes place in a present, as good as a future,
via a indication line-up: The BMW 100 Years Innovation
Models with Centenary Package
, in BMW’s German showrooms
given March, is explanation of this. BMW business can already suffer a taste
of a destiny in these models. The Centenary Package is offering for
all BMW 1 Series, 2 Series, 3 Series and 4 Series models, as good as
a BMW X3 and X4 and dual new plug-in hybrid models, and facilities the
many innovative special apparatus now available:

BMW Head-Up Display and Speed Limit Info; BMW ConnectedDrive (incl.
Concierge Service, RTTI, Deezer, Napster, email); Driving Assistant
(pedestrian and collision warning, line depart warning); BMW
Navigation System Business and most more.

In Germany, in an integrated debate concept, the
Innovation Models and Vision Vehicle will be deployed in waves in all
channels – TV, imitation and online, as good as sell communications, CRM
and during events.

All classical communication elements lead into a Content Hub
www.bmw.de/next100, with an
overview of all applicable information about a Vision Vehicle, the
Innovation Models and Innovation Days during retailers. An interactive
timeline also shows comparison BMW code milestones of a past 100 years.

The print campaign highlights a BMW VISION NEXT
100 and a 100 Years Innovation Models with Centenary Package in the
same unconventional setting.

The TV commercials, that will be promote in
several waves in several formats, concentration on a BMW VISION NEXT 100.

The German TV symbol builds on a general debate formed around
a explain “Exciting Times Ahead”. The film “Innovation Lane” is a
energetic timeline on 4 wheels, arrangement a BMW VISION NEXT 100
Vision Vehicle and innovative milestones in BMW code history.

Uwe Dreher, conduct of International Brand Communications BMW, BMW i,
BMW M commented: “This is not about particular innovations; BMW has
always questioned a standing quo – and that opinion is conveyed by
this campaign.”   

The procession is primarily led by a BMW i8 and a new BMW 7 Series,
until assimilated by a VISION NEXT 100, that takes a place during a head
of a innovative car swift as it drives off into a future. In
Germany, 5 of a 14 Innovation Models follow a Vision Vehicle
into a future.

The prominence of a German debate will be during BMW
dealerships
: On 30 Apr 2016, some-more than 530 dealers will
horde a BMW Innovation Day, where customers, prospects and dealers
can applaud a anniversary of a BMW code during internal turn and look
forward together to a mobility of a future.

Visitors will be means to knowledge a 100 Years Innovation Models
for themselves. Participating BMW dealerships will also offer visitors
a closer demeanour during a interior and extraneous of a BMW Vision Next 100
by a Vision Gate, a unconventional sculpture with
a arrangement with Augmented Reality capabilities.

Connectivity care opposite a whole indication choice has turn a
specifying underline for BMW. To concede visitors to experience
Connected Drive live for themselves in a showroom, retailers will
also be hosting a mainly concurrent “Connected Drive Challenge”.
Through a BMW Connected Drive Portal, a patron can participate
live in a competition to win 100 days in a BMW of your choice – with
precious BMW moments guaranteed.

The BMW 100 Years Innovation Models will also have a special purpose in
event marketing in Germany. The German innovation
swift will be benefaction during vital BMW Events, including a BMW Open in
May and a BMW International Open in June.

“HELLO FUTURE”, a German debate to symbol a 100th anniversary,
combines code and sell communications, innovations of a future
and innovations of today.

 

Agencies:

 

TVC, centenary models:                                       Heye GRID

Print, centenary models:                                       Heye
GRID
Media Germany:
                                                   MediaPlus

BMW.de:
                                                               Hi-ReS!

 

TVC “Innovation Lane”:                                         Interone

Print “BMW Vision Next 100”:                              Interone

 

 

If we have any questions, greatfully contact:

 

BMW Group Corporate Communications

 

Bernhard Ederer, Corporate Communications, Press Spokesperson
Marketing and BMW Welt
Bernhard.Ederer@bmw.de,
Tel: +49 89 382-28556, Fax: +49 89 382-24418

 

Media website: www.press.bmwgroup.com

Email:
presse@bmw.de

 

 

The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 30 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

 

www.bmwgroup.com

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