Honda Automobiles: 2013 Accord Concept Introduction Press Conference Remarks by John Mendel, Executive Vice President, American Honda Motor Co., Inc.

Posted on 10. Jan, 2012 by in Honda Canada

Good morning and appreciate we all for fasten us here today.  
It’s been an sparkling Show already, 
and we wish to supplement to that this morning.

special proceed to a reason we’re 
here today
that is a entrance launch
of an all-new,
9th-generation Honda Accord.  
The prolongation chronicle of the
all-new 2013 Accordwill be hitting 
a marketplace around a same time as 
we applaud an critical milestone 
in a story of Honda and a Accord
a 30th anniversary of a start of 
automobile prolongation in a U.S. 

Think about this number
given it was introduced in 1976,
we have sole some-more than 11 million 
Accords in America

and some-more than 8 million of them 
have been built in America as well.

As we competence have noticed,
we’ve got a really initial of a species
U.S.-made Accord VIN array 001
on arrangement here today. 

And we wish to contend appreciate you
to a folks from 
The Henry Ford in Dearborn.

It’s on permanent loan there
so we appreciate them for vouchsafing us 
steal it behind for a few days.

The star of a uncover currently is an
Accord judgment model
though before we get to that,
let me pronounce to the
certain movement leading
to a launch of this new model.

To contend that a past year has been 
one of implausible challenge
is a sum understatement. 

2011 was a year that saw
a association continue two 
harmful healthy disasters
that exceedingly disrupted
a tellurian supply chain.

Some automakers have forked to
a reduced sales final year 
…including reduce Accord sales…
as if it were some kind of
sales trend…

…When a existence is…
we had to cut some-more than
200-thousand units from
a prolongation schedule.
And we still surfaced one million 
units in sales for a year. 

Many of a competitors
were enjoying a competition with Honda 
regulating during half-throttle
and they temporarily picked up
a path or dual in a process… 
…while we were in a pits.

But we have returned
to full prolongation with a 
strengthening product lineup 
• a all-new
CR-V and Civic,
• a freshened and more
fuel-efficient Pilot,

• a benchmark Odyssey minivan,
• a new 4-cylinder chronicle of 
Crosstour that debuts this month 
and after this year…
• an all-new Accord. 

And with all of this corroborated up
by a industry’s best peculiarity ratings
we’re here to offer notice
to a competition
that Honda is firing
on all cylinders again. 

We’re behind to full power
and we’re again racing
with a vengeance.

Of course,
being a initial U.S.-made car
from a Japanese automaker
is nowhere nearby Accord’s
usually explain to fame.

For 30 years and through
8 generations,
Accord has consistently set the 
benchmark for…
• fuel-efficiency,
• low emissions,
• safety
• a best altogether balance
of comfort, features, packaging
and fun-to-drive performance
in a mid-size segment. 

It’s a reason why
notwithstanding year after year of 
competitors holding aim
Accordhas warranted an 
rare 26
Car and Driver ten-best awards.  
That’s a crazy good record
no other code can claim.

This new 9th era Accord 
will lift a bar again
in partial by a debate de force
of new Honda powertrain
and reserve technologies       

… all geared to ensure
that Honda and Accord
continue to be leaders
in fuel economy, reserve and
fun-to-drive performance.

Arriving this fall,
Accordwill be a first
U.S. automobile to apply
a new Earth Dreams
powertrain technology.

This is a array of new engines 
and transmissions we debuted
during a Tokyo Motor Show
late final year
that will eventually reinstate every 
powertrain in a lineup.

These new engines completely
re-envision a structure
of Honda’slegendary
VTEC record for more 
fit combustion
and reduced friction. 

The bottom line is engines that 
grasp both superb fuel 
potency and high outlay for clean 
and fun pushing performance.

… Fuel economy, up
performance, up
Fun, up.

And with this new
Earth Dreams technology,
we’re aiming to achieve
best-in-class fuel economy
in each shred in which
we contest within the
subsequent 3 years
starting with Accord.

The all-new Accord will boast   
3 new powertrains
including a initial application
in a U.S. of a new
2.4-liter 4-cylinder engine
with proceed injection
that we see to my right 
… delivering a poignant boost
in opening including additional   
horsepower and an increase
in midrange torque. 

And a 4-cylinder Accord
will also get a 6 speed manual 
and an all-new continuously
non-static transmission
CVT that will be a best system 
in a marketplace in terms of efficiency,
and sporty pushing feel.  
None of a “rubber band” feeling 
many CVTs are famous for and
joined with a new engine
it will assistance grasp category leading
fuel economy.

Meanwhile, a V6 Accord Sedan 
and Coupe will increase 
horsepower and torque
while being interconnected with a new
6-speed involuntary transmission
or a 6-speed primer version. 

And with a 6-speed automatic,
both a sedan and coupe models 
are estimated to achieve
category heading fuel economy.

Further, Accord will become
a 5th Honda indication with
a Eco-Assist function
and ECO button
to assistance a customers
with a unsentimental approach
to urge their possess fuel efficient 
pushing habits. 

But that’s not a finish of the 
powertrain record story. 

The 2013 Accord lineup will see 
a introduction of Honda’s
initial Plug-In Hybrid Vehicle
utilizing a all-new
two-motor hybrid system
that invariably moves 
by 3 opposite modes
to maximize pushing efficiency…
• all-electric,
• gasoline-electric
…and …
• a direct-drive mode. 

The Plug-In Hybrid Accord
will transport adult to 15 miles on electric 
energy alone,
with a motorist means to control when 
a automobile operates in
all-electric mode. 

If your invert starts
on a highway,
for example,
a motorist can confirm not to switch 
to all-electric power
until entering city traffic,
where a record has the 
biggest advantage to fuel economy. 

And entirely recharging a battery will 
take rebate than one and a half hours 
regulating a 240-volt charger.

With a Accord Plug-In we will 
continue to grow a different lineup 
of modernized alternative-fuel 
vehicles, that includes:
• a Civic Natural Gas
• a CR-Z,
• Insight and Civic hybrids,
• a Plug-in Hybrid Accord,
• a Fit EV
•  a FCX Clarity fuel
dungeon electric car.

There’s so many some-more we have to 
tell we about this new Accord, 
that heralds a strategy
for serve advancing the
Clean, Safe and Fun values
of Honda. 

But maybe it’s time we showed you 
what we’re articulate about.

So here it is
a cleaner, safer
and undoubtedly some-more fun    
2013 Accord Coupe Concept.

With a jaunty styling including…
• a 4-sided honeycomb grille, 
• back taillights that sweep  a
ggressively into a body
.. and…
• vast empty finishers integrated  into a bumper
a 2013 Accord Coupe  Concept gives we a clever glimpse  of a direction
for a all-new Accord lineup  entrance this fall.

The Accord has been
consistently rated
as a many fun-to-drive
mid-size car
and this all-new model
will take that bar
and lift it higher. 

New wrapping that delivers on the 
Man Maximum, Machine Minimum 
truth of Honda design
will give a 2013 Accord Sedan
• a condensed altogether length… 
• a poignant rebate in
…and …
• reduce automobile height
to grasp a new turn of efficiency, 
some-more nimble doing and improved 
pushing dynamics.

Believe me;
a new Accord
will live adult to a mission
to broach new products that are 
undoubtedly fun-to-own
and fun-to-drive. 

And even with a some-more compact 
extraneous pattern and reduce roofline
Accord will exaggerate a same 
large interior space
as a stream Accord.

Of course, a new Accord is built 
on a substructure of a best 
peculiarity repute in a industry. 

In 2011, Honda posted 
a many widespread performance
in a story of the
J.D. Power Initial Quality Study

with Honda finishing as the
tip mainstream brand
in a industry
upheld by 7 of
11 segment-leading products,
including Accord.
According to a same study,
4 of a tip 5 public lines in 
a Americas were during Honda plants 
including both lines during the 
Marysville, Ohio plant that builds Accord.

But a modernized technology 
entrance to a all-new Accord line
is not singular to powertrain. 

With a new Accord,
we will deliver a call of new 
technologies directed during enhancing 
motorist prominence and
industry-leading reserve of
Honda vehicles. 

Our proceed to styling Accord 
has always enclosed a concentration on 
estimable Greenhouse visibilty,
something business have 
invariably told us they adore about 
Accord’s styling.

In annoy of a confidant and assertive styling,
we haven’t compromised on this principle.

In fact, we are expanding it.

For instance,
we’ll be creation a expanded-view 
driver’s counterpart that we debuted on 
a new CR-V final month… 
….as customary apparatus on every 
new indication in a lineup in a entrance years. 

Also, you’ll see a focus of 
back perspective fill-in cameras
that are already standard 
on a trucks…
stretched to all of a products in 
a future
starting with a new Accord. 

And all NAVI-equipped models
will be removing a multi-angle back 
adult camera that we debuted on a new CR-V.

In addition,
a 2013 Accord will get a new,
Honda-exclusive blind mark display 
we will call “Honda Lane Watch.” 

With a camera mounted in the 
newcomer side-view mirror,
… a motorist can use a display
to brand vehicles in their blind 
mark by real-time video
but a risk of fake warnings 
found in some other systems.

And Accord will be a only 
automobile in a category to make this 
underline available. 

And, finally, let’s speak about safety. 

Last month,
a IIHS gave a ‘Top Safety Pick’ 
rating to 10 additional models from 
American Honda, giving us a sum of
12 with top-class IIHS reserve ratings. 

Of course,
a stream Accord is on a list  
as one of a initial vehicles in the 
attention to acquire this distinction. 

But we aren’t interlude there.

In a area of collision avoidance,
we will be deploying dual additional 
ew technologies
• brazen collision warning
• line depart warning
that will be practical across
each indication in a lineup
in a years to come
…starting as an available 
record on a new Accord. 

Both systems use a digital camera 
mounted behind a windshield to 
guard a alley in front of a motorist …
….and warnthe motorist of changing 
trade conditions in front of them
or to warning a motorist if a car
is relocating out of a dictated lane.

And again starting this tumble with 
a new Accord
we’ll start requesting new 
ejection slackening airbag 
record with a wider 
deployment form of a side 
screen airbag.  

We are doing this a full dual years in 
allege of new reserve regulations 
going into outcome in 2015.

we’re critical about our 
joining to continue to deliver 
products that are
cleaner, safer
even some-more fun than ever before. 

And we’re doing it with
leading-edge technologies applied 
broadly to a product lineup.

As we can see
along with a constrained safety,
fuel economy,
and value story

Honda’s elemental commitment 
to opening is alive and well.

And a array one priority going 
brazen is to make products that 
a business wish to drive
products that magnitude adult to the 
really high standards and 
expectations that they have
for Honda.

It’s going to be an sparkling year 
and a really rival race. 

And we’re happy to be re-joining 
that competition during full strength. 

So stay tuned. 

Thanks for your time and attention 
this morning. 

And now we entice we to join me on 
theatre for a closer demeanour during the
all-new 2013 Accord Coupe Concept.

Have a good final day during a show!

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