Honda Automobiles: 2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases a Incredible Versatility of a All-New Honda Fit

Posted on 19. Jun, 2014 by in Honda Canada

  • Multicultural prolongation comforts award-winning drummer Questlove in ‘Meant For You, Fit For You’ campaign
  • Innovative multiplatform gaming and digital media formation aim a quick Gen-Y customer

The all-new 2015 Honda Fit is rising with an integrated promotion debate themed “Fit for You,” with TV spots starring comedian Nick Thune. Other components of a debate will hurl out in and with a TV spots, including digital and amicable media activations and a multicultural debate prolongation featuring award-winning drummer Questlove. Overall, a debate aims to have cross-generational interest while privately targeting Gen-Y business with additional integrated paid media placements in song and gaming.

Highlighted opposite a whole 2015 Fit selling debate is a Fit’s unequaled space and flexibility and class-above record features—including customary Bluetooth® HandsFreeLink®i, USB connectivity, vehicle on-off headlights and a Multi-View Rearview Camera—demonstrating that Fit is a ideal vehicle for everybody and everything.

The “Fit for You” thesis taps into a resourcefulness of Gen Y, showcasing a singular expel of characters and a ability of a Fit to hoop whatever life throws during them. The hyper-stylized and humorous inhabitant TV spots underline Nick Thune, as host, responding questions and demonstrating a comforts of a new Fit. The initial 30-second spots, “Biker, Fortune, Cup, Meerkat” (http://youtu.be/-Z-vAqhYjfs) and “Synth and Seattleites” (http://youtu.be/rC-zopOGVOI ) begin airing subsequent week along with 3 15-second online versions. Two additional TV spots will hurl out in a entrance weeks. Each symbol will surveillance a 2015 Fit’s standout qualities including a Magic Seat®, that offers mixed seating configurations for combined flexibility and load capacity, customary record comforts like a rearview camera and accessible “swipe, splash and zoom” navigation integrated into a Display Audio touchscreen.

“The debate takes a standard product proof and gives it an astonishing turn to uncover how a 2015 Honda Fit answers a needs of a patron in a really approach nonetheless humorous way,” pronounced Jeff Conrad, Honda multiplication comparison clamp boss and ubiquitous manager. “The debate leverages a Fit’s singular multiple of space and flexibility and innovative record and class-leading fuel potency to clearly uncover that a 2015 Honda Fit is a personality of a subcompact class.”

Multicultural Campaign Extension
Two singular multicultural campaigns also will hurl out in and with a ubiquitous marketplace Fit launch, any showcasing a class-leading flexibility of a new Fit. To bond with African-American consumers, a “Meant For You, Fit For You” debate includes a TV symbol featuring award-winning drummer, Questlove. The drummer prompts and inspires viewers by seeking “What’s your fit?” with culturally and contextually applicable situations like an indie artist in need of space for low-pitched rigging and relatives anticipating reserve and comfort for their children. In any situation, a Fit demonstrates how it is versed to broach a best resolution for their singular lifestyle and life theatre needs.

Additionally, a Spanish and English denunciation #UnBuenFit (A Good Fit) debate will hurl out, targeting U.S. Hispanic millennials. The TV symbol comforts Hispanic comedian Felipe Esparza and highlights how a Fit aligns with different Hispanic millennial lifestyles in a fun and childish manner. The debate showcases how a Honda Fit is “Un Buen Fit” for their lives and how a car is only as versatile and quick as they are.

Gaming and Digital Placements
Following on a heels of a successful gaming formation of a Civic with a Forza Motorsports franchise, Honda is fasten Machinima to foster a arriving Street Fighter diversion release, Ultra Street Fighter IV. The debate launched in late May with a sponsorship of Machinima’s rarely expected live-action array Street Fighter: Assassin’s Fist. The 2015 Honda Fit also is integrated in a array of Bonus Stage videos that underline a car in iconic scenes from a renouned Street Fighter franchise. Additionally, a sweepstakes compelling a car giveaway provides another hold indicate to strech a rarely intent gaming audience.

To extend a strech to a Gen-Y audience, a Fit debate will incorporate a brew of media with placements on network and wire TV, online video, gaming and mobile. Digital activations will launch with custom-built iAds starting now and will continue to ramp adult via a summer, heading into a incomparable media pull in a fall. The second proviso will flog off with home-page takeovers on Yahoo! and YouTube, along with a participation on primetime, wire TV and a accumulation of sports programming. Other important digital support will assistance to prominence a Fit’s versatility, that includes an “On The Road” video array on Thought Catalog, tradition abounding media units on Yelp and a Honda-owned channel on Buzzfeed featuring tips on resourcefulness.

About Honda
Honda offers a finish lineup of fuel-efficient cars and trucks by a network of some-more than 1,000 dealerships in a United States. Honda has some-more than 30 years of knowledge producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. With prolongation of scarcely 27 million vehicles in North America by 2013, Honda now operates 16 vital prolongation comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions and a HondaJet light jet, regulating domestic and globally sourced parts. The 2015 Fit is being made for a initial time in North America during Honda’s eighth and newest vehicle plant, in Celaya, Mexico. With a introduction of a new prolongation trickery in Mexico, Honda’s North American vehicle prolongation comforts has an annual ability of 1.92 million units, with a capability to make upwards of 95 percent of a automobiles sole in America and opposite all product segments, from subcompacts to light lorry models.

 

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For some-more information:

Robyn Eagles (Torrance) (310) 783-3163

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