Honda Automobiles: All-New 2016 Honda Pilot Boasts Versatility and Premium Features Through Creatively Arresting TV, Digital and Print Advertising Campaign

Posted on 06. Jul, 2015 by in Honda Canada

The all-new 2016 Honda Pilot creates a entrance in an integrated promotion debate that touts a ideal family automobile with room for everybody to grow. The noted debate comforts enthralling computer-generated imagery to showcase functionality in TV and uses this same demeanour opposite digital and print, as good as strain from Grammy-winning stone rope Weezer to hint seductiveness in a second TV spot.

The centerpiece of a debate is “The Incredible Pilot Elite,” that uses a singular mix of unsentimental and CG to denote a new styling and high-tech comforts of a all-new Pilot by opposite scenarios in an eye-catching way. The mark shows a interior expanse and flexibility of a Pilot to accommodate flourishing families. An additional 30-second mark for a LX indication will fit together and turn a long-form piece.

A second ancillary mark called “Even Better,” destined by award-winning executive Jason Reitman (Up in a Air, Juno), speaks to common family moments. “Even Better” comforts a classical song, Weezer’s “Buddy Holly” that will ring with relatives and kids alike. The initial records are immediately tangible by Honda’s aim buyers who now have families of their own, and who remember that strain from happy days of their youth.

“The debate leverages a Pilot’s strengths with dual impactful spots, display that a Pilot is ‘Ready for Anything.’ With a all-new styling, reward record and adaptability, it’s a ideal automobile for everyone,” pronounced Jeff Conrad, comparison clamp boss and ubiquitous manager of a Honda Automobile Division of American Honda Motor Co., Inc.

On TV, a artistic will be heavily slotted in Cable, LateNight and Early Morning, and in a Fall, Pilot will also atmosphere on CBS NFL, ESPN NCAA Football and ABC/ESPN NBA. To strech consumers online, there will be video on YouTube, Yahoo!, and Windows 8, Digital Roadblocks on both YouTube and Yahoo!, and additional bearing with digital partnerships such as Amazon, IMDB, TripAdvisor, Pinterest and XBOX. Pilot will also have a participation in vital imitation publications such as Road Track, Autoweek, MotorTrend and more.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with a Pilot and CR-V sport/utility vehicles and a Odyssey minivan.

Honda has a longest-lasting cars1 of any mainstream automotive code in America, and some-more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2013, some-more than 94 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

1 Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.

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