Honda Automobiles: All-New 2017 Honda Ridgeline Pickup to Make Television Debut During Super Bowl 50

Posted on 19. Dec, 2015 by in Honda Canada

  • 60-second TV mark gives America an inside preview of a next-gen Ridgeline
  • Extensive multi-platform debate to support launch of new TV spot

Following a universe entrance during January’s North American International Auto Show in Detroit, a all-new 2017 Honda Ridgeline is set to entrance on radio to good over 100 million viewers on Sun., Feb. 7, during a 3rd entertain of Super Bowl 50. Honda will govern activations opposite several platforms, screens and Internet properties to foster a ad and a 2017 Honda Ridgeline. 

“The large diversion is a largest and many desired theatre to uncover a universe that Honda is behind in a large proceed with an all-new Ridgeline truck,” pronounced Jeff Conrad, comparison clamp boss and ubiquitous manager of a Honda Automobile Division. “Super Bowl 50 is a right time and a right venue to promulgate Honda’s continued care in light trucks. The multiplatform proceed will capacitate Ridgeline to come out of a embankment clever in 2016.”

The all-new 2017 Ridgeline radio mark outlines a Honda brand’s initial central Super Bowl blurb given 2014’s “Hugfest” compelling Honda safety, that generated poignant amicable rendezvous during and after a large game.

The all-new Ridgeline is slated to launch in a initial half of 2016 during Honda dealerships nationwide, and will join Honda’s stretched lineup of innovative light lorry models, including a HR-V crossover, a CR-V and Pilot SUVs and a Odyssey minivan. Honda is on lane to acquire a new all-time record for light lorry sales in 2015, with sales adult 11.8 percent to scarcely 600,000 units by a finish of November.

The Ridgeline is being grown by Honda’s North American pattern and engineering teams in Ohio and California, and will be constructed during a Lincoln, Alabama, automobile and engine plant, alongside a Pilot and Odyssey.

Honda introduced a award-winning first-generation Ridgeline in 2005 and warranted high regard for a singular comforts and capabilities, including a industry’s initial In-Bed Trunk and Dual Action Tailgate, as good as a higher on-road manners and spacious, stretchable interior. The strange Ridgeline was named 2006 Motor Trend Truck of a year and 2006 North American Truck of a Year and surfaced J.D. Power and Associates’ Automotive Performance, Execution and Layout (APEAL) investigate in a midsize pickup shred for 3 uninterrupted years.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Civic, Fit and CR-Z, along with a HR-V Crossover and Pilot and CR-V sport/utility vehicles and a Odyssey minivan.

Honda has a longest-lasting cars1of any mainstream automotive code in America, and has been producing automobiles in America for some-more than 30 years and now operates 18 vital production comforts in North America. In 2014, some-more than 97 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

1 Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.

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