Honda Automobiles: All-New Civic Coupe is Anything though “Square” in New Ad Campaign

Posted on 09. May, 2016 by in Honda Canada

  • Multi-channel debate highlights Civic Coupe’s standout styling in a “boxy” world
  • Spot starts in block format, expands full support as Civic Coupe enters screen

Honda is bringing to life a all-new 2016 Civic Coupe in a new integrated promotion debate that highlights a vehicle’s purpose as a many stylish, refined, energetic and connected automobile in a class. The multiplatform debate rising now includes TV, imitation and digital executions that prominence a vehicle’s innovative new styling and modernized comforts while playfully communicating how a 2016 Honda Civic Coupe hurdles a approach people understand a universe around them.

In “Square,” ( a Civic Coupe’s new 30-second TV spot, a universe is decorated that is dominated by lifeless block forms, from block people and block dogs to block cars, even a ad itself is shown in a block format. This “square” universe is totally disrupted when a all-new Civic Coupe arrives, flash a new neat pattern and sporty curves. When airing on TV and in pre-roll formats, a blurb will be cramped into a block format, that will afterwards enhance into full support as a Civic Coupe arrives.

“The confidant styling and energetic opening of a all-new Honda Civic Coupe have reset patron expectations for a compress automobile experience,” pronounced Susie Rossick, Assistant Vice President of Marketing during American Honda. “Our new debate visually represents how a Civic Coupe is violation a manners of conformity.”

“Square” will entrance opposite high form primetime, sports (NHL and NBA), wire and online video properties. Print executions will illustrate that ‘Curves are Better’ in publications including Car and Driver, Road Track, Autoweek, Motor Trend and Automobile.

On a digital front, cross-platform and high-impact promotion units will be featured opposite name partners, such as Google, Amazon and Pandora. Targeted digital and hunt support will continue opposite several platforms, rolling out enchanting programs in support of a all-new Civic Coupe via a debate to say awareness.

The amicable media execution continues Honda’s tradition of pulling a status-quo range by building a first-ever throng sourced attempt lane to surveillance a opening of a all-new Civic Coupe with a #CivicDreamTrack. Honda is leveraging Facebook and Twitter, seeking fans for ideas on how to emanate a ultimate “Dream Track”. If a fan’s idea gets used in a creation of a attempt track, that fan will get a special amicable media shout-out from Honda. A video of a #CivicDreamTrack will entrance opposite Honda amicable channels in mid-June. Sneak peeks will also be featured on Honda’s Snapchat.

About Honda Civic and a all-new Civic Coupe

The Honda Civic Coupe is a latest attainment in a totally reimagined Civic lineup that kicked off final tumble with a Civic Sedan, that was recently named a 2016 North American Car of a Year. The Civic is America’s tip sell offered compress automobile and a many renouned car in America with U.S. millennials. The sporty and worldly 10th-generation Civic lineup comforts new Honda turbo engine technology, class-leading EPA fuel economy of adult to 42 MPG and a latest in connected-car technology, including both Apple CarPlay® and Android Auto™. The 2016 Civic Coupe will be followed by a all-new Civic 5-Door induce will launch after this year, followed in 2017 by Civic Si variants and a radical new Civic Type-R, commanding off a sportiest, many expanded indication lineup in a 44-year story of Civic.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic and Accord newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, and a Odyssey minivan.  The subsequent era Ridgeline pickup lorry is set to entrance after this year. 

Honda has been producing automobiles in America for some-more than 30 years and now operates 19 vital production comforts in North America. In 2015, some-more than 99 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.


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