Honda Automobiles: Executive Remarks from a 2015 New York Auto Show Honda Press Conference

Posted on 01. Apr, 2015 by in Honda Canada

John Mendel – American Honda Motor Co. Inc. Executive Vice President:

Good afternoon everyone, and interjection for fasten us.

In Detroit we hailed a “The Year of Honda” as we showcased a array of truly apex innovations in Honda mobility, including a HondaJet, a Acura NSX, Honda’s lapse to a Formula One racing circuit and a successive era Honda fuel dungeon vehicle. All Pinnacle products and technologies representing things usually Honda can do.

We followed that adult in Chicago, with a entrance of a all-new 2016 Honda Pilot, entrance this summer, and a initial demeanour during a instruction of a Honda Ridgeline lorry that will entrance successive year.

We also told we about an all-new Odyssey entrance successive year as well. When all is pronounced and done, we’ll have effectively remade a whole Honda light lorry lineup in usually over a two-year period.

And these products will play a vicious purpose in a destiny expansion in a light-truck market.

We also debuted a 2015 IndyCar this past weekend in Florida with a new pattern that will be a challenging contender to urge a Honda-powered Indy 500 championship after this spring.

But a Year of Honda isn’t usually about apex products like HondaJet, The Acura NSX, racing, and a clever intonation of light lorry models. It’s also about core products that have, for some-more than 40 years, tangible a Honda code and all that it represents in terms of design, packaging, powertrain innovation, safety, fuel economy and implausible value for money.

Today, we’re adding an exclamation indicate to a invigorated product lineup with a diversion changing universe debut. And in usually a moment, you’ll get a initial demeanour during a new, boldly styled, successive era Honda Civic.

But let me be really clear, we have never in a story embarked on such a extensive redesign of Civic. The all-new Civic lineup facilities not usually a new styling direction, though a new height and powertrain. It will move an stretched lineup with some-more physique styles and variants than ever before. It was combined by a new tellurian expansion proceed with a U.S. RD group holding a lead on a final pattern and expansion of a sedan and coupe. And it will be constructed right here in North America with new prolongation technologies and methods, including a middle support welding complement and increasing use of modular assemblies.

In any way, this will be an epic Civic.

Few vehicles via story have such a abounding birthright and inclusive impact. The really initial Civic altered a proceed people suspicion about tiny cars, compress nonetheless spacious, fuel-efficient nonetheless fun-to-drive. And era after generation, any successive iteration has continued to plea a market, delivering new value in line with a core, Clean-Safe-Fun code direction.

Civic’s bequest also includes a constant following opposite mixed generations. Few vehicles have enjoyed some-more than 4 decades of undeviating success.

In a 43 years given Civic initial went on sale, some-more than 20 million people worldwide have purchased a new Honda Civic, with some-more than 10 million of these business here in America.

Further, this year, we will pass a 9 million pitch in prolongation of Civics in North America.

So, a Civic has grown low roots in this market.

The stream indication Civic has contributed severely to this legacy. It has surfaced a charts as a many renouned tiny automobile in America with sell automobile buyers in any year given a tumble 2011 launch.

In fact Civic has been #1 among sole buyers in a compress shred for a past 8 years.

And a stream Civic lineup attracts some-more immature buyers than any other automobile in a industry.

In fact, a Honda indication has been #1 with buyers under-35 for a final 11 years, with Civic holding a #1 pitch for 7 constant years, until Accord took a tip pitch in 2014.

Now, we’re prepared to take a successive vital step in a expansion of Civic, as a absolute pitch of Honda creation and ability to emanate fun for a customers.

This new Civic will be hands down a many dynamic, a many technologically advanced, and a many polished and stylish Civic we’ve ever brought to market.

In Detroit, we suggested skeleton to broach a new line of turbo engines in North America.

Today, we’re confirming what has already been suggested, that a first-ever focus of Honda’s new VTEC Turbo engine will be in a new Civic, serve advancing dual values that Civic has always delivered during a really high spin – fuel-efficiency and fun-to-drive performance.

As we mentioned, a 10th era Civic will also offer some-more physique styles and variants, over a Sedan, Coupe and Si models in a stream lineup. Two days ago, Honda’s U.K. prolongation operation announced that it would start portion tellurian markets with Civic 5-door production. And today, we are vehement to exhibit that we will be introducing a new Civic 5-door to a U.S. lineup, a initial time given a launch of a 6th era Civic, in 2003, that we’ve had a induce in a lineup. And this is a initial time we’ve ever had a 5-door Civic hatchback in America.

But a Civic Sedan and Coupe are designed and grown in a U.S., that heralds a continued strengthening of a U.S. RD capabilities and a increasingly vicious purpose they play in a expansion of core tellurian models.

The final pattern of a North American Civic was combined in a Los Angeles pattern studio and is being grown and engineered in Ohio.

Today, we’re anxious to uncover we their efforts here in New York, divulgence usually one some-more reason we’re job this a “Year of Honda.”

Ladies and gentlemen, here it is, a tellurian entrance of a all-new, from-the-ground-up, Honda Civic Concept!

[CIVIC CONCEPT REVEAL]

Guy Melville-Brown – Honda Civic Concept Chief Exterior Designer, Honda RD Americas, Inc.

Good afternoon everyone, it’s an respect to be here today, representing a tellurian styling teams to move we a universe entrance of this 10th era Honda Civic Concept.

As we can see, this all-new Civic is a truly complicated essence of Honda’s tellurian pattern language. But while a pattern denunciation is really brazen looking, a proportions harken behind to a strange “perfect” proportions of Civic.

The Civic’s longer wheelbase and altogether length lends itself ideally to a purpose of softened performance. With a shorter front overhang and longer hood, a A-pillars have been pulled behind for a improved lurch to spindle ratio. This expansion in distance enables us to broach a some-more athletic, energetic position and sporty proportion.

Sharply chiseled lines and romantic surfacing intensify this direction, providing a polished timelessness, a beauty that will not blur with age and a spin of reward feel formerly secret with Civic. This is a automobile that punches good above a weight.

The Honda Civic is a automobile that needs no introduction, over a 43-year story it’s done and tangible a really thought of what a tiny automobile should be. As a result, it was an respect to work alongside a really gifted and ardent tellurian pattern teams in Los Angeles, Japan and Europe, to emanate a automobile that celebrates a implausible bequest of Civic, by adding a new section to a story of design, record and innovation. Charismatic, Connected and Athletic, a idea was to emanate a pattern that is romantic and sporty, nonetheless with a clarity of timelessness and simplicity.

We set out to emanate a automobile that goes over a extraneous and embraces a really truth of what a constant Civic should be, a genuine diversion changer.

With a honest assertive front fascia, a Civic has a clever graphical review that is certainly Honda. Flanked by a all-new LED headlights and underlined by a sculpted reduce atmosphere intakes, a Civic delivers an sense that screams performance. This, ladies and gentlemen, is a lapse of a sporty Civic.

The romantic and sporty feel is extended by a concept’s considerable 20-inch wheels, clever haunches supplement importance over a front and behind wheels, to yield a Civic a crouched and manly stance. This, in further to a low and far-reaching feel, gives Civic a impression of a travel fighter.  This is a kind of sporty and fun-to-drive look, we can pattern from a whole Civic lineup.

Our U.S. pattern group had a sole prophesy for this Civic Coupe. We wanted to emanate a automobile whose characteristics and DNA did not blur divided when a object drops subsequent a horizon. Utilizing clever LED signature lighting both during a front and a behind of a vehicle, day or night, this automobile will be certainly a Honda, and a Civic.

I have clever memories of flourishing adult with a Civic, it was my family’s initial car. we wish this Civic to be a automobile that people wish to own, a automobile that stirs a really embers of your heart, a automobile we can tumble in adore with.

More than anything, we wanted a new Civic to clearly promulgate a fun and fad that this automobile will deliver. Our idea is to emanate a automobile that excites a constant Civic customers, and Honda enthusiasts alike, while attracting a new era of buyers to a brand.

But honestly, good pattern shouldn’t need to be explained, it’s all here.

And as we continue to hurl out a all-new Civic lineup, we consider you’ll know because we perspective this 10th era Civic as an epic Civic.

Thank we for your attention. Now, I’ll spin it behind over to John for additional details.

Thanks everyone!

John Mendel – American Honda Motor Co. Inc. Executive Vice President:

Thanks, Guy, and appreciate we for giving us this stirring new Civic.

You competence be wondering because we’re debuting a new Civic lineup with this Concept.

Well, a Civic Coupe has an implausible story as a U.S. grown vehicle. The really initial Civic Coupe was grown by Honda RD Americas in 1993. The 2001 Civic Coupe grown in Ohio was a industry’s initial tiny automobile to acquire an NCAP five-star rating for frontal and side impact insurance from NHTSA. And a energetic 2006 Civic Coupe helped  Civic acquire both a Motor Trend and North American Car of a Year awards.

The 2016 Civic Coupe and messenger Sedan pitch a initial time Honda RD Americas has led expansion of a tellurian model. In fact, a Civic Sedan sole in other markets will be formed on U.S. expansion efforts.

As Guy suggested, this pattern takes Civic to a new theatre in a expansion in terms of size, style, excellence and performance. This upsized Civic responds to a transparent call from a market, generally from Gen-Y buyers, for a automobile that is somewhat larger, nonetheless with a sportier, some-more assertive feel. It creates good use of a incomparable dimensions.

We’re not display a interior today, though we can pattern a rarely organic and complicated cabin that is atmospheric and refined, and a high spin of connectivity, all designed to lift a stakes in a compress segment.

This new Civic is formed on an all-new, some-more firm and lightweight platform, that takes an innovative proceed to physique construction, agreeable a pushing knowledge distinct anything else in a compress class. It will assistance Civic yield extended fuel efficiency, reserve and energetic performance, while delivering near-luxury levels of pushing excellence and cabin quietness.

The physique structure of this new Civic will also underline a next-generation ACE body, advancing another core reside of Honda pattern – safety. This 10th era Civic targets a top probable pile-up reserve ratings from NHTSA and IIHS, and will offer a horde of accessible new facilities from a Honda Sensing apartment of modernized reserve and driver-assistive technologies.

Of course, a heart of any good Honda is what lives underneath a hood. There’s copiousness of time forward to plead details like fuel economy and horsepower, though this new Civic will offer a new DOHC VTEC engine for reduce trims, and for top grades, as we said, an all-new 1.5-liter VTEC Turbo from a Earth Dreams Technology lineup. Transmissions will embody a short-shifting six-speed manual, and a manageable and polished Honda CVT with G-Shift control.

And while this is a concept, a not “out there” in terms of timing – we are bringing a all-new Civic Sedan to marketplace this fall!

This will be followed by a coupe, and afterwards a sporty Civic 5-door.

Now, there has been extensive hum from owners and a press about a Civic Type-R, generally about either we would ever move it to a US. As we have a vast deputy representation of a engine press here today, I’d ask for your opinion on either we should move a Type R here.

OK then, lets do it! We determine that a Civic line adult is not finish but a Type-R, as a constant race-bred compress automobile and a opening dwindle dispatcher for a Civic brand. So, with your clever support, stay tuned, as we’ll have some-more information on this in a entrance year.

The Civic Sedan, Coupe and Si models will continue to be built during dual Honda plants in North America. In fact, a tellurian lead plant for a Civic is a plant in Alliston, Ontario Canada, that is celebrating a 30th anniversary successive year. We also furnish Civic during a plant in Greensburg, Indiana, that recently reached a one million section prolongation milestone.

The Civic powertrain is also done locally, a new VTEC Turbo will be constructed in Anna, Ohio, and a CVT delivery built during a Russells Point, Ohio, facility. Together, these factories are investing in new equipment, processes and training, to ready for prolongation of this innovative new Civic.

In this context, a new Civic isn’t usually a vicious new indication in a Honda lineup flourishing ever-stronger, it’s a heart of who we are as a company, a absolute pitch of The Year of Honda and a clever joining to formulating innovative, class-leading, and joy-inducing products that will conclude a market.

With over 10 million business now reaching a 10th era of this iconic model, and an implausible new lineup that will offer both energetic styling and performance, well, we wish we won’t mind if we call this epic new Civic, a “perfect 10.”

Then greatfully join us for a closer demeanour during a all-new Civic Concept.

Thanks everyone!

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