Honda Automobiles: Honda Captures Polk Automotive Loyalty Awards

Posted on 16. Jan, 2013 by in Honda Canada

Honda has perceived 3 2012 Polk Automotive Loyalty Awards honoring a code in pivotal high-growth segments. For a third time and second true year, a Honda code led a attention in “Hispanic Market Loyalty to Make.” Best-selling in their segments for 2012, Civic and CR-V prisoner awards for owners faithfulness in a highly-competitive “Compact Car” and “Compact SUV” categories.

“Honda has never taken owners faithfulness lightly, and it’s been an respect to see so many owners lapse for a new Honda during a final year,” pronounced Tom Peyton, partner clamp boss of Advertising and Marketing during American Honda Motor Co., Inc. “Winning 3 awards from Polk in these hard-fought segments validates Honda’s joining to high car peculiarity and long-term patron satisfaction.”

The Polk Automotive Loyalty Awards are formed on tangible indication year purchase/lease activity and commend manufacturers for higher opening in owners influence – a vicious aspect of building and progressing marketplace share.

“Honda’s wins this year are a good instance of their joining to owners loyalty,” pronounced Brad Smith, executive of Polk’s Loyalty Management Practice. “Retaining business in a rival marketplace is intensely severe and Honda’s product offerings, total with their patron rendezvous strategies have resulted in high rates of repurchase loyalty.” 

Owners had such a certain altogether knowledge that they came behind to buy another car of a same model, make, or manufacturer. Awards are formed on tangible consumer transactions, with some-more than 5.9 million domicile annals from a 2012 indication year being analyzed to establish a winners formed on information performed from state car registrations and franchise transaction information.

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