Honda Automobiles: Honda Civic Campaign Embraces a Spirit of Continuous Improvement

Posted on 02. Jan, 2013 by in Honda Canada

Honda has launched an integrated promotion debate ancillary a 2013 Honda Civic featuring 4 TV spots and several imitation and digital executions. The multiplatform debate seeks to move courtesy to a suggestion of Honda—a passion for innovative meditative and continual improvement.

“Our faith is that there are always new ways to improve, emanate and suppose that can be seen in a rested Civic, America’s best-selling compress car. The 2013 Civic is staid to kick customers’ expectations,” pronounced Mike Accavitti, clamp boss of inhabitant selling operations during American Honda Motor Co., Inc. “The 2013 Civic comforts endless interior and extraneous pattern upgrades, extended dynamics and new technology.”

The TV artistic mixes found and strange footage of genuine inventors, makers and explorers like those who combined a laser keyboard and 4moms origami stroller aligned with Honda’s possess engineering innovations such as a 2013 Civic, ASIMO®, HondaJet® and high-performance racing programs to demonstrate their common passion for creativity and ingenuity.

Three Civic models (Sedan, Si Coupe and Hybrid) will be featured away in 3 TV spots; a fourth 60-second symbol comforts all 3 of these Civic models. The 60-second symbol aired initial during a Rose Bowl® diversion on Jan. 1. Spots will also atmosphere during primetime programming on ABC, CW, FOX, NBC, several wire networks and during NBA and NFL AFC Wildcard and Divisional games, as good as in scarcely 60 markets during a BCS Championship.

A horde of high-impact placements are designed surrounding a Grammy® Awards: dual 30-second Civic spots will atmosphere in 60 tip markets during a awards show, a tradition gatefold imitation will run in Entertainment Weekly and a YouTube masthead takeover is scheduled a day after a show.

Honda will promote review around innovations that have done things improved both for Honda and those featured in a Civic spots on mixed amicable media platforms, including YouTube, Facebook, Twitter, Pinterest and Instagram to assistance emanate hum and oddity around a innovations and a new Civic.

Three integrated imitation executions will run in a accumulation of publications via a initial half of a year, including ESPN The Magazine, Elle, Food Network Magazine, InStyle, GQ and People. Digital artistic will seem on home-page takeovers on Yahoo! and MSN, full-episode streaming and within “March Madness on Demand” and “NFL Everywhere”. In addition, a Civic-themed promoted Twitter trend ran before a 2013 Civic entrance during a Los Angeles Auto Show in November.

About Honda
Honda offers a finish lineup of Honda cars, trucks and use by a network of 1,037 Honda dealerships within a United States. In 2012, Honda will symbol 30 years of producing automobiles in a U.S.1, that began with a Accord in Marysville, Ohio in Nov 1982. Having constructed over 23 million vehicles in North America, Honda now operates 7 vital vehicle production comforts in a region.

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1Honda products are constructed regulating domestic and globally sourced parts.

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