Honda Automobiles: Honda Debuts New Hispanic Marketing Campaign for a All-New 2017 Ridgeline Pickup Truck

Posted on 08. Jul, 2016 by in Honda Canada

  •  Multi-channel debate launches with Honda sponsorship of a Univision Deportes’ promote of “Campeón de Campeones” – a Liga MX Mexican fútbol competition
  • TV Spot (https://youtu.be/hiIa1d5qs48) highlights Ridgeline as a ‘Mid-Sized Truck with a Big-Sized Heart,’ while showcasing a pickup’s wide-ranging capabilities and industry-exclusive features

Honda is rising a new integrated Hispanic selling debate for a redesigned 2017 Ridgeline pickup truck, that went on sale in late June. The multiplatform debate appeals to a brand’s expanding marketplace of Hispanic business and will launch with a Ridgeline’s central sponsorship of a Univision Deportes’ promote of “Campeón de Campeones,” a emblematic Mexican soccer championship compare between a winners of a dual many new Liga MX seasons, holding place on Jul 10 in Los Angeles and airing on Univision Network and simulcast on UDN (Univision Deportes Network).

The new Ridgeline Hispanic selling debate constructed by Honda’s Hispanic Advertising group Orcí includes TV, digital, amicable and experiential executions highlighting a totally reimagined Honda Ridgeline’s singular capabilities and new levels of versatility, while touting a industry-exclusive pivotal features. “NO ES NADA” (https://youtu.be/hiIa1d5qs48), a new TV mark debuting as partial of a campaign, comforts a all-new Ridgeline as a ‘mid-size lorry with a big-sized heart.’

“NO ES NADA” TV Spot

In “NO ES NADA,” a favourite of a mark has a lorry that can do it all – a 2017 Ridgeline – and is constantly going out of his approach to assistance others. Family and friends locate on, and unexpected he becomes a go-to-guy that is always being asked for “little favors” that finish adult being vital endeavors. The new artistic showcases a Ridgeline’s innovative comforts including a world’s initial accessible Truck Bed Audio system, a Honda-exclusive In-Bed Trunk® and Dual Action Tailgate.

“The Honda Ridgeline’s implausible flexibility and one of a kind comforts are what set it detached from other midsize trucks, and make it a ideal car for people’s daily lives or special tailgating events,” pronounced Gina Jorge, Manager of Multicultural Marketing during American Honda. “Debuting Ridgeline to fans of Campeón de Campeones is a illusory event to uncover how Ridgeline can move friends and family together.”

Ridgeline and Fin de Semana de Campeones Partnership

The 2017 Honda Ridgeline is a central automotive partner of Liga MX “Campeón de Campeones” and SuperCopa MX. The Ridgeline will have a vast on-site participation including car displays showcasing how a new Honda pickup’s comforts are ideal for fútbol fans and tailgating before a match. The Southern California Helpful Honda People will be onsite charity cold H2O from a Ridgeline’s In-Bed Trunk® filled with ice, sunglasses and upgrading propitious fans. The partnership also will embody in-game spots, “Play of a Game” in-game features, diversion time signage, billboards, digital advertising, and channel sponsorship of Campeón de Campeones and sponsorship of a livestream of tournament.

The “NO ES NADA,” TV mark will run on Univision Network and UDN. On a amicable and digital front, amicable posts heading adult to a diversion and day-of will be common on @HondaLatino Twitter and Instagram as good as on Univision Deportes’ amicable media channels.

About a Redesigned and Re-engineered 2017 Honda Ridgeline

The all-new Ridgeline, now accessible in Honda dealerships, builds on a singular and still industry-exclusive comforts that debuted in a award-winning first-generation Ridgeline in 2005. With higher on-road manners and a spacious, stretchable interior — a 2017 Ridgeline adds a lorry bed audio complement to a already industry-first In-Bed Trunk® and Dual-Action Tailgate. Ridgeline joins Honda’s stretched lineup of innovative light-truck models, including a HR-V crossover, a CR-V and Pilot SUVs and a Odyssey minivan.

The Ridgeline was grown by Honda RD Americas in Ohio and California, and is constructed exclusively during Honda’s Lincoln, Alabama, automobile and engine plant, alongside a Pilot and Odyssey.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic and Accord newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, and a Odyssey minivan.  The subsequent era Ridgeline pickup lorry is set to entrance after this year. 

Honda has been producing automobiles in America for some-more than 30 years and now operates 19 vital production comforts in North America. In 2015, some-more than 99 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

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