Honda Automobiles: Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

Posted on 03. Feb, 2014 by in Honda Canada

  • Honda builds some-more tip reserve rated vehicles in America than any brand1
  • Action favourite Bruce Willis delivers impediment reserve summary with Fred Armisen cameo
  • “Real-time” Bruce Willis tweets will send “hugs” to players, referees and coaches during pivotal events in a diversion regulating #hugfest
  • Willis to rate hugs on @Honda Twitter handle

Elevating Honda’s reserve leadership, actor Bruce Willis delivered a intense summary to a some-more than 100 million Super Bowl viewers now during a third quarter, civilizing Honda’s joining to engineering safer vehicles with a cameo from “Saturday Night Live” alum and star of “Portlandia” Fred Armisen. http://www.youtube.com/watch?v=PQi9cBFm4pE

Created to prompt people to cruise those they caring about, Willis asks viewers to take a impulse and cuddle those around them – “the people that matter to you, matter to us” – to stress Honda’s joining to safety. Several amicable media efforts will continue a cuddle thesis with a crush tab #hugfest.

“Our simple, nonetheless engaging, big-game mark is dictated to prominence not usually Honda’s low regard for a reserve of a customers, though a tangible industry-leading pile-up exam formula that behind adult a commitment,” pronounced Mike Accavitti, comparison clamp boss of vehicle operations during American Honda Motor Co., Inc. “We know that reserve is high on a new-car shopper’s squeeze care list. Honda leads a attention in pile-up exam opening and a Super Bowl represents a good event to pierce a needle on consumer recognition of that fact.”

Based on 2014 IIHS TOP SAFETY PICK ratings http://www.iihs.org/iihs/ratings/TSP-List by code for vehicles fabricated in a United States, Honda has 4 IIHS TOP SAFETY PICK+ rated vehicles and one TOP SAFETY PICK rated vehicle, some-more than any other brand. Overall, American Honda has a sum of 8 models – a many of any automaker – that have perceived a TOP SAFETY PICK+ or TOP SAFETY PICK rating from a IIHS. Safety is deeply secure in Honda’s heritage. In a 1980s, Honda was a initial association to rise a front newcomer airbag with a singular pattern mounted to a tip of a dashboard to revoke a hazard of damage to occupants. In 2000, Honda non-stop a world’s initial indoor multi-directional crash-test reserve trickery to yield Honda with a deeper bargain of what happens in real-world collisions and offer as a basement for new technologies that allege safety.

Throughout a game, Honda is posting real-time video reactions from Willis about events such as penalties, fumbles and arbitrate calls on a brand’s @Honda Twitter feed. Because viewers of a diversion might not be nearby a people who matter a many to them, immediately after a mark airs, viewers will be speedy to send to those they adore a practical cuddle (a shot of Willis hugging a camera), by pity Honda’s YouTube video. In addition, Honda will foster a video opposite Twitter, Facebook and Tumblr.

On Mon., Feb. 3, Honda will collect hugs on Twitter by seeking people to send a design or Vine of their cuddle with a crush tab #hugfest. Willis will afterwards respond with a meme estimation of a hug. Honda will precedence a company’s other amicable platforms to announce this rate-my-hug effort.

The 60-second “Hugfest” will be featured prominently on www.honda.com and automobiles.honda.com and will approach people to automobiles.honda.com/safety where name Honda’s reserve comforts are highlighted.

An ESPN and MSN homepage takeover on Mon., Feb. 3, will underline a apart 30-second spot, “Hugs,” where Willis shows how to cuddle by demonstrating with a baby, puppy and his attempt double, played by Armisen. YouTube First Watch placements are also planned.

Both a TV and digital spots are designed to constraint a passion of Honda’s reserve engineers who work tirelessly to rise and exercise slicing corner reserve technologies in Honda vehicles to strengthen Honda business and, ultimately, everybody on a road. Harnessing this sentiment, Willis takes a impulse to pronounce directly to a spectator and entice them to postponement and consider of everybody who matters most.

“It’s poignant, since Bruce’s summary and smoothness are unexpected,” pronounced Accavitti. “No one expects a tough man to be a one to remind us of a critical people in a lives and how many their reserve matters to us.”

 

Honda Safety Leadership
Honda has a prolonged story of caring in a growth and focus of modernized technologies and designs to raise a reserve of all highway users, including vehicle occupants, motorcycle riders, and pedestrians. The association operates dual of a world’s many worldly pile-up exam comforts and is obliged for countless pioneering efforts in a areas of crashworthiness, airbag technology, collision harmony and walking safety. American Honda leads a attention in third celebration pile-up exam ratings with some-more vehicles rated TOP SAFETY PICK and TOP SAFETY PICK+ by a Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

About Honda
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. Honda has some-more than 30 years of knowledge producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. Having constructed some-more than 25 million vehicles in North America by 2012 regulating domestic and globally sourced parts, Honda now operates 14 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.    

1 Claim formed on IIHS Top Safety Pick ratings in 2013 by code for vehicles fabricated in a United States

 

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