Honda Automobiles: Honda Earns 2012 Kelley Blue Book Brand Image Awards for Best Value Brand and Most Trusted Brand

Posted on 05. Apr, 2012 by in Honda Canada

Honda has warranted a Best Value Brand and Most Trusted Brand categories in a 2012 Kelley Blue Book Brand Image Awards. Based on consumer notice information from a company’s Brand WatchTM study, a Kelley Blue Book Brand Image Awards honour a automotive brands that have many successfully prisoner certain consumer attention.

American Honda’s Executive Vice President of Sales John Mendel supposed both awards yesterday during a New York Auto Show from Kelley Blue Book President Jared Rowe. “We are respected to accept dual awards that indicate so directly to Honda’s core tenets,” Mendel said. “With Honda constantly essay to acquire trust by providing a excellent altogether tenure value, it’s moving to see those efforts resonating with consumers.”

“With standout vehicles, remarkable selling and certain word of mouth, a winners of Kelley Blue Book’s 2012 Brand Image Awards have cumulative enviable positions in a minds of in-market shoppers,” pronounced Jack R. Nerad, executive editorial executive and executive marketplace researcher for Kelley Blue Book’s kbb.com.

In commenting about Honda’s 2012 Most Trusted Brand award, Kelley Blue Book’s kbb.com remarkable “Without startling anyone, a initial Most Trusted Brand endowment goes to a name that’s many synonymous with trustworthiness and dependability.  Honda’s vehicles suffer a decades-deep repute as a intelligent choice in so many of a categories in that it competes.”

The editors of Kelley Blue Book’s kbb.com had an equally savvy criticism on Honda’s 2012 Best Value Brand award. “Many automobile buyers assume a vehicle’s plaque cost is a many poignant financial cause when selecting a car. While it’s positively an critical consideration, Honda’s repute for glorious resale value, well-developed peculiarity and mythological dependability continues to lift a bar in honour to automotive value.”

This outlines a fifth year Kelley Blue Book has awarded automobile manufacturers a Brand Image Awards, and a second uninterrupted year Honda has been awarded a Best Value Brand. For some-more information about a 2012 Kelley Blue Book Brand Image Awards, greatfully revisit http://www.kbb.com/car-reviews-and-news/top-10/2012-brand-image-awards/.

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