Honda Automobiles: Honda Finishes 2018 as a Retail #1 Passenger Car Brand for a First Time

Posted on 01. Feb, 2019 by in Honda Canada

With sell newcomer automobile sales totaling 667,762 units in 2018, Honda was a sell best-selling newcomer automobile code in America in 2018 – a initial in a brand’s 49-year story – according to just-released sell sales information from Urban Science. Leading a assign was a Honda Civic, that continues to browbeat as a sell #1 automobile in America for a third true year. Civic also led all cars and light trucks in share of all-important millennial, Gen Z and first-time new automobile buyers1.

Accord also finished a year on a clever note, heading sell sales in a midsize automobile shred for a second half of 2018, while also fasten Civic as a tip dual many renouned models with first-time sell consumers, according to information from Strategic Vision. 

“Passenger cars are a pivotal partial of Honda’s code energy and will sojourn an positively essential partial of a business,” pronounced Henio Arcangeli, Jr., comparison clamp boss of a American Honda Automobile Division ubiquitous manager of a Honda brand. “The Honda Civic and Accord play an outsized purpose in attracting first-time buyers, immature buyers and a flourishing race of multicultural consumers to Honda.”

Honda’s full-year newcomer automobile sales formula were increased by all-time record sell sales of electrified Honda models, led by a Accord Hybrid, Insight compress hybrid sedan and Clarity Plug-In Hybrid.

Honda also set a fourth uninterrupted record year for light lorry sales in 2018, with large gains from a Pilot, record sales of CR-V, and continued care by Odyssey as a sell #1 minivan in America, now 9 years running.

Laying a Foundation for Honda’s Future
Passenger cars constraint 55 percent of first-time automobile buyers, according to information from Strategic Vision’s New Vehicle Experience survey, and Honda captures a many first-time new automobile buyers of any code in America, spearheaded by Civic and Accord as a #1 and #2 vehicles in a attention among first-time buyers. Civic also has prisoner a many millennial buyers in each year given 2011, with Accord consistently in a tip 3 among millennial buyers, while Civic also leads a attention in sales to Gen Z customers.

Further, demonstrating care among multi-cultural buyers, Civic was recently famous by a National Association of Minority Automobile Dealers and IHS Markit for carrying a tip racial volume for a 2018 indication year2, an endowment Honda has won for 3 true years.

Honda faithfulness also measures during a tip of a industry, and that care in influence extends to millennial and multicultural buyers, assisting Honda emanate a good event to build lifetime business for a brand.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda includes a Fit, Civic, Insight, Accord and Clarity array newcomer cars, along with a HR-V, CR-V and Pilot competition application vehicles, a Ridgeline pickup and a Odyssey lineup minivan.

Honda has been producing automobiles in America for some-more than 35 years and now operates 19 vital production comforts in North America. In 2018, some-more than 90 percent of all Honda code vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts. 

 

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1.Based Strategic Vision New Vehicle Experience Study.
2.According to IHS Markit U.S. All Personal New Vehicle Registrations, Civic had a biggest volume of Ethnic consumers (AA, AS HS Combined) register a new automobile in a 2018 indication year.

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