Honda Automobiles: Honda Highlights Six Inventors in #HondaInnovator Series Social Media Campaign Featuring 2013 Honda Civic

Posted on 05. Feb, 2013 by in Honda Canada

The new Civic TV debate connects Honda’s philosophy—a passion for innovative meditative and continual improvement—to other genuine inventors, makers and explorers in a universe who are never confident and always operative to rise improved solutions. The debate has sparked oddity about a innovations featured in a new Civic TV spot. Capitalizing on that momentum, Honda is rising a collection of live chats, a #HondaInnovator Series.

The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to expostulate oddity and conversation. At, users are means to chatter questions to several inventors featured in a Civic TV spot, attend in scheduled one-hour dignitary chatter chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram. Schedule, topics and speakers for a “Innovator Series” chatter chats are as follows:

  • Tues., Feb. 5: Phoenix Fly with pro wingsuiter James “Macca” Macdonald during 10 a.m. PT
  • Thurs., Feb. 7: 4moms Origami Stroller with co-founder Henry Thorne during 10 a.m. PT
  • Tues., Feb. 12: Billabong V1 Wetsuit with pro surfer/inventor Shane Dorian during 10 a.m. PT
  • Fri., Feb. 15: 2013 Honda Civic Sr. Product Planner Jay Guzowski during 10 a.m. PT
  • Wed., Feb. 20: Waterfall Swing with inventors Ian Charnas and Drew Ratcliff during Noon PT
  • Tues., Feb. 26: Laser Keyboard with idealist Prashanth Shantharam during 10 a.m. PT

“The ‘Innovator Series’ is designed to extol all visionaries—the dreamers who are always considering what could be—and yield an event to rivet with them,” pronounced Mike Accavitti, clamp boss of inhabitant selling operations during American Honda Motor Co., Inc. “The 2013 Civic speaks to a passion for innovative meditative and continual improvement, and by amicable media we’re mouth-watering all artistic thinkers to come together to speak about how to make things better.”

On YouTube, Honda has combined an innovation playlist featuring innovator-created video showcased in a Civic TV spot. Facebook posts will deliver fans to a “Innovator Series” and associated album. Instagram will horde behind-the-scenes photos from a Civic TV blurb and an collection of Civic photos. And Pinterest will underline a “Things Can Be Better” board.

Also in February, a amicable news leader, Buzzfeed will underline sponsored posts highlighting a artistic thesis of a Civic debate of loyal inventors, makers, explorers and engineering.

The “Innovator Series” module will be upheld with promoted tweets, promoted posts on Facebook, YouTube ads and search.

About Honda
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. In 2013, Honda outlines 40 years of a Civic model, with some-more than 30 years of producing automobiles in a region, that began with a Accord in Marysville, Ohio in Nov 1982. Having constructed some-more than 25 million vehicles in North America by 2012 regulating domestic and globally1 sourced parts, Honda now operates 14 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.

Connect with Honda:
Media Newsroom (for journalists):

1Honda products are constructed regulating domestic and globally sourced parts.


# # #

Tags: ,

No comments.

Leave a Reply

You must be logged in to post a comment.