Honda was honored with four awards at the first Diversity Volume Leadership Awards presented by the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive at the 2016 North American International Auto Show.
The Honda Accord and Honda CR-V were recognized for national sales leadership with women and ethnic Millennials in 2015. The Honda CR-V, America’s best-selling SUV, was named the “Top Women’s Vehicle” and the Honda Accord was named “Top Ethnic Millennial Vehicle.” The Honda Accord and Civic were also recognized as “Ethnic Volume Leaders” in the Mideast and Western regions, respectively.
“We are witnessing a massive demographic shift that is reshaping our marketplace,” said Marc Burt, assistant vice president of Honda North America, Inc. Office of Inclusion Diversity. “These awards reflect our associates’ continued commitment to innovation and overall understanding of how our vehicle design, functionality and marketing relate to our increasingly diverse customers.”
The awards show, the only event of its kind, recognizes top-performing automotive brands that are driving sales with multicultural consumers. Awards were presented to brands whose vehicles had the highest number of new-vehicle registrations among African-Americans, Hispanics, Asian Pacific Islanders and Native Americans.
To learn more about Honda’s diversity efforts, visit http://csr.honda.com/diversity/
About Honda in North America
Honda seeks to be a company that society wants to exist, creating products and technologies at its 18 manufacturing facilities in North America that improve the lives of people. Honda is also committed to making positive contributions to the communities where we do business, to socially responsible business practices and to the promotion of diversity and inclusion in our workforce.
About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers’ (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector.
About IHS Automotive
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace.
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