Honda Automobiles: Honda Kicks Off a Civic "Study Break" Social Marketing Tour

Posted on 18. Apr, 2011 by in Honda Canada

Honda announced currently that it has launched a Civic “Study Break” amicable selling debate to foster a 6 all-new models of a 2012 Honda Civic during name universities on a West Coast. The tour, hosted on a Honda Civic’s Facebook page,, aims to bond with college students in a fun and enchanting demeanour by providing them with a event to try a Civic lineup and a possibility to win a 2012 Honda Civic Si Coupe.

“The idea of a Civic ‘Study Break’ debate is to rivet with immature buyers and deliver them to a all-new Civic,” pronounced Tom Peyton, code manager during American Honda Motor Co., Inc. “It offers a singular and fun approach for students to learn about a Civic’s new interactive technologies and personalization features.”

The Civic “Study Break” debate kicks off on Apr 21, 2011 during a Arizona State University campus and continues on to 5 other universities by May 12, 2011. Students will have a event to try several Civic models and accept a giveaway lunch by texting special codes found on a vehicles. They can also register during for a possibility to win a 2012 Honda Civic Si Coupe. The debate stops include: University of Arizona (April 28); University of Southern California (May 3); University of California, Los Angeles (May 5); Stanford University (May 10) and University of California, Berkeley (May 12).

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