Honda Automobiles: Honda Launches Annual Happy Honda Days Campaign, ‘More Happiness with Every Honda’

Posted on 19. Nov, 2012 by in Honda Canada

The latest delivery of a “Happy Honda Days” holiday debate starts currently and facilities several laughable thank-you letters to Honda dealers from “Happy Honda Days” shoppers and their desired ones. These personalized stories playfully illustrate a complacency that comes with any Honda.

Developed by Honda’s long-standing group of record, RPA, 6 laughable TV spots showcase a Honda product line and several customary facilities such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.

“It’s vicious for a holiday debate to mangle by a confusion during this time period, and we’re assured that these lightsome spots will mount out,” pronounced Susie Rossick, comparison manager, informal marketing, American Honda Motor Co., Inc. “Because this is a ninth section of ‘Happy Honda Days,’ a word has turn shorthand for dealers who convene around a judgment any year and consumers who now commend a name from a devoted code and know it’s a good time to buy.”

Each mark opens on someone thanking Honda for giving their crony or relations a good understanding on a new car. The anecdotist gives a minute comment of because a automobile is such a good purchase. For example, venerable Samantha loves removing rides in her large sister Laura’s new Civic while rocking out to her USB-connected iPod® or doting Nancy loves her son Steve’s new Pilot with the Bluetooth and rearview camera

Spots will atmosphere on high-profile network programs such as “Modern Family,” “The Good Wife,” “How we Met Your Mother,” “The Office,” “X-Factor,” and on ESPN, TNT and TLC.

Creative will also be integrated on arrangement ads regulating on car-shopping sites, network radio, dual Spanish-language TV spots and imitation ads in inhabitant publications, including Entertainment Weekly, People, Sports Illustrated, TIME, Us Weekly, USA Today and Wall Street Journal. Dealers have entrance to customizable TV, print, radio, banners and amicable media assets. The debate runs by Jan 2.

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1Honda products are constructed regulating domestic and globally sourced parts.


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