Honda Automobiles: Honda Launches "Gol! Gol!" Hispanic Campaign for 2014 Civic Coupe

Posted on 17. Jan, 2014 by in Honda Canada

Honda is rising a company’s latest Hispanic bid for a significantly extended 2014 Honda Civic Coupe that went on sale in early Dec of 2013. The campaign, that focuses on a Civic Coupe’s fun, childish and stylish attributes, front on Spanish network and wire TV, and also includes a 2-minute online video with ancillary digital promotion units.

Known for their Hispanic spin on Techno strain and crossover interest to English-speaking audiences, a rope Kinky was tapped to furnish a strain created exclusively for a new Honda Civic Coupe. The song, “Canción de Fútbol,” is a centerpiece of a campaign. The outcome is an spreading balance that Honda hopes will constraint a passion of fútbol fans everywhere. The strain will also be expelled on iTunes after this year.

“The 2014 Honda Civic Coupe is a fresh, immature car with fun in a DNA,” pronounced Mike Accavitti, comparison clamp boss of automobile operations during American Honda Motor Co., Inc. “The new “Gol! Gol!” debate evokes a same childish suggestion as a Civic Coupe to bond with Honda and fútbol fans alike.”

The promotion spots and online videos, destined by famed Mexican actor and filmmaker Diego Luna, etch a integrate of immature fútbol fans streamer to a diversion in their code new 2014 Honda Civic Coupe. As they crack their heads to a strain on a radio (Kinky’s Canción de Fútbol), they demeanour around and notice others are fasten in on singing a chorus. Everyone they pass is singing a song, including former Monaco, Barcelona, and NY Bulls fútbol luminary Rafa Márquez, who recently won his initial domestic pretension in Mexico for Team Leon. The mark ends as they arrive during a stadium, where thousands of fans also join in singing a song.

Continuing a overdo to a Latino community, Honda will also launch a new Spanish-language Twitter feed @HondaLatino, that will flog off with a #GolGol campaign. In 2014, Honda will unite a “Terra Live Music: Home Sessions”, bringing strain and journey on a highway to Latinos opposite a country. Through this program, Honda and Terra will give dual users a possibility to debate a city with their favorite rope in a all-new Honda Civic Coupe. More competition sum will be announced after this month.

About Honda
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. Honda has some-more than 30 years of knowledge producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. Having constructed some-more than 25 million vehicles in North America by 2012 regulating domestic and globally sourced parts, Honda now operates 14 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.


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