Honda Automobiles: Honda Launches Marketing Campaign for a All-New 2017 Ridgeline Pickup: Truck’s Incredible Versatility Showcased in New “Power of Ridgeline” TV Spot

Posted on 04. Aug, 2016 by in Honda Canada

  • Multi-channel debate debuts during a Summer Games in Rio
  • “The Power of Ridgeline” TV mark ( brings truck’s flexibility to life
  • Creative execution grown by stop-motion artist PES, creator of Honda’s famed “Paper” mark  
  • Experiential and amicable activations position Ridgeline as “The Ultimate Tailgating Vehicle”

TORRANCE, Calif. – Honda now is introducing a new integrated selling debate to foster a totally redesigned 2017 Honda Ridgeline, now accessible in dealerships nationwide, featuring artistic from a Academy-award nominated stop-motion artist PES, to move to life a new Ridgeline and a many innovative features. Launching now online as a hide look forward of a offical entrance during a Summer Games in Rio, a multi-channel debate is led by a new 60-second TV spot, “The Power of Ridgeline,” that showcases a versatility, application and comfort of a all-new Honda pickup truck.

“A one-of-a-kind lorry like a all-new Ridgeline deserves an innovative selling debate to promulgate how this lorry stands out among a competition,” pronounced Susie Rossick, Assistant Vice President of Marketing during American Honda Motor Co., Inc. “Our new debate celebrates how Ridgeline defies gathering either used for distraction or work, to uncover consumers what sets it detached from a rest.”

Ridgeline TV Spot
In a campaign’s favourite mark “The Power of Ridgeline” (, Honda again partners with PES, with Ridgeline assisting comprehend a full-scale construction plan that ends in a startling twist. The mark is a depart from standard lorry difficulty promotion and offers a visually fantastic proof of a Ridgeline’s innovative capabilities. “The Power of Ridgeline” showcases a singular mixed of in-camera choreographed long-exposure, and stop-motion. PES and Honda formerly worked together on a critically acclaimed and award-winning “Paper” ad in 2015.

The new Honda Ridgeline done a central radio entrance during Super Bowl 50.  The “A New Truck to Love” mark featuring Queen’s iconic hit, “Somebody to Love,” introduced America to a new Ridgeline and a industry’s really initial bureau Truck-bed Audio System. Expanding on that creative, a clever new Ridgeline multi-channel selling debate exposes consumers to a far-reaching operation of innovative comforts and record that make a all-new Ridgeline a best in a midsize lorry segment. The new debate also comforts a clever experiential presence, as good as imitation and out of home media activations, amicable media programming, digital media and strange calm that showcases some of a pickup’s many singular features.

Ridgeline Gets Social

To extend a strech of a Honda Ridgeline selling campaign, a automaker will be pity mixed amicable programs to support a launch new of a new pickup. A set of 4 stop-motion videos will go live mid-August, with any video combined to uncover off a Ridgeline’s several comforts including considerable load and cabin space, clever cargo ability along with a Honda-exclusive In-Bed Trunk® and Dual Action Tailgate.

Honda has also teamed adult with a “Wood Whisperer” (, famous for constructing preparation and party for a complicated woodworker, to emanate “Saturday Projects” in a behind of a Honda Ridgeline, that will launch in August. In a array of 4 videos, a Wood Whisperer will use a comforts of a Ridgeline including a in-bed case and AC outlet, to build a BBQ cart, a hulk connect-four game, dog steps, and bench.  He will also denote that all of these projects can be built with sheets of plywood that fit prosaic in a behind of a Ridgeline.
The Honda Ridgeline also will be featured on combined by Mythbusters star Adam Savage, this fall, with 6 tradition builds highlighting a truck’s singular features. The Ridgeline “Features Not Standard” episodes will rollout on Facebook, YouTube and on

The Ridgeline Experience Continues

For consumers to knowledge a all-new Ridgeline as “The Ultimate Tailgate Vehicle,” Honda skeleton to take college football by charge this tumble in a new array of “Hometown Tailgates” to be announced after this summer. As partial of a program, Honda Ridgeline will benefaction a “Battle during Bristol’s Tailgate Party” staring Kenny Chesney and The Band Perry and will be a partial of a largest college football diversion in story a following day.

Honda also has launched a new Hispanic selling debate that debuted with a Ridgeline’s central sponsorship of a Univision Deportes’ promote of “Campeón de Campeones,” a emblematic Mexican soccer championship compare between a winners of a dual many new Liga MX seasons that took place in Los Angeles and aired on Univision. A new Ridgeline Hispanic TV spot, “NO ES NADA” debuted during “Campeón de Campeones,” featuring a all-new Ridgeline as a ‘mid-size lorry with a big-sized heart’

Additional Campaign Elements and Media Placements

National media will run on network cable, broadcast, and online video within top-rated programming and tumble premieres. To emanate larger impact during launch, a Ridgeline debate will embody portal homepage takeovers, such as on Yahoo! and MSN. Large-scale outside units will boost prominence on a internal turn within name vital civic markets. To extend a campaign’s presence, it will be featured in men’s lifestyle titles, surrounding sports / fitness, technology, and automobile fan magazines.     

About a Redesigned and Re-engineered 2017 Honda Ridgeline

The all-new Ridgeline, now accessible in Honda dealerships, builds on a singular and still industry-exclusive comforts that debuted in a award-winning first-generation Ridgeline in 2005. With higher on-road manners and a spacious, stretchable interior — a 2017 Ridgeline adds a lorry bed audio complement to a already industry-first In-Bed Trunk® and Dual-Action Tailgate. Ridgeline joins Honda’s stretched lineup of innovative light-truck models, including a HR-V crossover, a CR-V and Pilot SUVs and a Odyssey minivan.

The Ridgeline was grown by Honda RD Americas in Ohio and California, and is constructed exclusively during Honda’s Lincoln, Alabama, automobile and engine plant, alongside a Pilot and Odyssey.


About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic and Accord newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, Ridgeline pickup lorry and a Odyssey minivan. 

Honda has been producing automobiles in America for some-more than 30 years and now operates 19 vital production comforts in North America. In 2015, some-more than 99 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.


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