Honda Automobiles: Honda Makes Massive Investment in Music with Launch of Honda Stage

Posted on 12. Jun, 2014 by in Honda Canada

  • Honda assembles song ‘Dream Team’ to launch large girl selling initiative
  • Honda Stage to yield one-of-a kind curated song calm live and online through: hundreds of pieces of disdainful online videos, news, interviews and performances by a dedicated Honda Stage channel www.youtube.com/HondaStage and distributed around mixed song channels, dozens of live unison events, expanded
    Civic Tours and several song festival sponsorships
  • Honda Stage module approaching to hoard billions of impressions by interactive and online placement agreements with song attention leaders

Building on a low substructure in bringing song to fans, American Honda has brought together an rare organisation of party and record leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to furnish and discharge some of a best original, high-quality, song calm accessible underneath a new Honda Stage name, by dozens of live events and disdainful online content.

Honda Stage is a singular 360-degree, multi-platform song module designed to accommodate song fans in environments where they are already acid for and immoderate music, providing Honda an event to serve build code recognition and loyalty. Launching in phases starting today, Honda Stage will offer song fans entrance to tradition live and online song programming and performances, behind a scenes content, artist interviews and some-more during www.youtube.com/HondaStage. With a launch of this channel, Honda becomes a vital song curator, as YouTube is a largest distributor of song calm and a array one sourroundings for song viewing.

“Breaking by a confusion and reaching younger buyers by normal promotion is proof some-more and some-more formidable in this always-on, digital generation,” pronounced Tom Peyton, partner clamp boss of Advertising and Marketing for American Honda Motor Co., Inc. “Honda is creation an even bigger investment in song than ever before. To move this form of knowledge to song lovers we had to arrange a module from blemish bringing together both live and online elements that can usually be found by Honda Stage.”            

The Honda Stage module brings Listen, View, Attend opportunities through:

  • Honda Stage during a iHeartRadio Theater L.A. will move dozens of live and insinuate performances by a hottest acts. The unison array will be promoted on atmosphere and online opposite Clear Channel radio stations, that reaches some-more than 245 million monthly listeners nationwide, and by iHeartRadio, Clear Channel’s all-in-one digital song service. 
  • Several vital tradition Honda Stage unison events in iconic locations opposite a U.S. constructed by Live Nation
  • Honda Stage during REVOLT Studios Hollywood will broach unchanging live interviews and in-studio performances on a Honda Stage, promote on REVOLT TV, a iOS and Android REVOLT apps and a Honda Stage YouTube Channel
  • Honda Stage during tip US Festivals, including performances by heading artists during Governors Ball in New York, Austin City Limits Music Festival and Music Midtown in Atlanta
  • Honda Civic Tour, now in a 13th year, will turn 3 unbroken tours targeting specific genres, featuring Grouplove and Portugal. The Man, American Authors and 3BallMTY. For additional information on a 2014 Civic Tour visit: www.hondacivictour.com.

Honda Stage Music Channel
Not usually will song fans have entrance to Honda Stage calm by a crowd of live and interactive events, though by a Honda Stage online channel, viewers can knowledge a best of Honda Stage song and party content, curated by Honda and of a all partners during www.youtube.com/HondaStage. Content published on a Honda Stage channel will also be distributed by a immeasurable song placement networks Clear Channel Media and Entertainment, YouTube, and Vevo (via their web, mobile/tablet and TV apps) as good as Honda amicable media channels.

“This only pencils out as a intelligent module due to a large calm placement platforms. With an approaching strech of billions of song fans, a Honda Stage module will strech intensity business distant over normal TV advertising,” pronounced Peyton.

Honda and Music
Honda has a low story in song programming and song selling by a growth of enchanting programs and sponsorships directed during reaching song fans by their adore of music. The Honda Civic Tour was combined in 2001, and given a inception, 3.5 million fans have attended Civic Tour unison events and a module has turn one of a nation’s many compelling, successful song unison debate franchises. Concert goers have had a possibility to knowledge their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, a Honda Civic Tour’s headlining artist customizes a Civic car for one propitious debate fan to win.

In 2009, Honda began partnering with a biggest and brightest song festivals opposite a U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have enclosed a Honda-sponsored theatre with performances by some of a festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite car displays and more. This summer Honda’s song festival partnerships continue and will turn partial of a Honda Stage song module commencement with The Governors Ball in New York Jun 6-8, Music Midtown in Atlanta Sep 19-20 and Austin City Limits Music Festival a initial dual weekends in October.

For some-more information on a Honda Stage song program, including announcements of a latest Honda Stage videos, disdainful unison information, uncover schedules, news, sweepstakes and more, revisit www.HondaStage.Honda.com.

Check behind for some-more Honda Stage Press announcements via 2014 during http://honda.us/1kYuYVN

About Honda
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. In 2014, Honda distinguished a 20 millionth car constructed in a U.S., regulating domestic and globally sourced parts. Honda now operates 15 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.

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