Honda Automobiles: Honda Named Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com’s 2015 Brand Image Awards

Posted on 01. Apr, 2015 by in Honda Canada

New-car shoppers have once again famous a Honda code (automobiles.honda.com) as a ‘Best Value Brand’ and ‘Best Overall Brand’ in Kelley Blue Book’s 2015 Brand Image Awards, formed on a company’s Brand Watch™ study. This is a fourth time Honda has been named ‘Best Value Brand’ and outlines a third uninterrupted year it has been famous as ‘Best Overall Brand’ by non-luxury automobile shoppers on KBB.com.

“These awards from KBB.com denote that business continue to commend a extensive peculiarity and value of a products, that are during a heart of a implausible rival strength of a Honda brand,” pronounced Jeff Conrad, Honda multiplication comparison clamp boss and ubiquitous manager during American Honda Motor Co., Inc. “We take this approval from a business as a charge to continue building a top quality, longest durability vehicles on a road.”

The 2015 Brand Image Awards are formed on consumer automotive notice information from a Kelley Blue Book Market Intelligence Brand Watch study. Brand Watch is an online code and indication notice tracking investigate drumming into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The rarely extensive investigate offers discernment into how shoppers understand critical factors pushing their squeeze decisions, and captures brand/model laxity and faithfulness among new-car shoppers. Honda was named ‘Best Overall Brand’ by securing a top normal measure opposite ratings of all non-luxury models, and a weight of significance of any of a factors in a study.

“Honda garnered not usually one though dual intensely critical awards in a Kelley Blue Book Brand Image Awards module for 2015,” pronounced Jack R. Nerad, executive editorial executive and executive marketplace analyst, Kelley Blue Book’s KBB.com. “Winning automobile shoppers’ publicity as a Best Value Brand is a discernible countenance of consumers’ notice that Honda vehicles offer industry-leading value, and winning a Best Overall Brand endowment creates it transparent that value isn’t a usually charge for that Honda tops a industry. In fact, it is an attention personality in a accumulation of critical attributes.”

For some-more information about Kelley Blue Book’s 2015 Brand Image Awards, greatfully revisit http://www.kbb.com/new-cars/brand-image-awards/.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Crosstour, Civic, Fit, and CR-Z along with a Pilot, and CR-V sport-utility vehicles and a Odyssey minivan.

Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2014, 98 percent of all Honda code vehicles sole in U.S. were done in North America, regulating domestic and globally sourced parts.

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