Honda Automobiles: Honda Named ‘Best Value Brand’ for Fifth Time in KBB.com’s 2016 Brand Image Awards

Posted on 24. Mar, 2016 by in Honda Canada

New-car shoppers have once again famous a Honda code (automobiles.honda.com) as a ‘Best Value Brand’ in Kelley Blue Book’s 2016 Brand Image Study. This outlines a fifth year that Honda has perceived a award, as motionless by non-luxury shoppers.

“This Best Value Brand endowment from KBB validates a efforts of Honda engineers and a dealers to offer a business products with high levels of quality, trustworthiness and value,” pronounced Jeff Conrad, comparison clamp boss and ubiquitous manager of a Honda automobile multiplication for American Honda.

The 2016 Brand Image Awards are formed on consumer automotive notice information from Kelley Blue Book Strategic Insights’ (previously Market Intelligence’s) Brand Watch study.  Brand Watch is an online code and indication notice tracking investigate drumming into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com.  The rarely extensive investigate offers discernment into how shoppers understand critical factors pushing their squeeze decisions, and captures brand/model laxity and faithfulness among new-car shoppers.

“Our Kelley Blue Book consultant automobile reviewers consistently regard Hondas for their altogether value and clever value story, so it is not startling that automobile shoppers feel a same way, fixing Honda as Kelley Blue Book’s Best Value Brand again this year,” pronounced Jack R. Nerad, executive editorial executive and executive marketplace researcher for Kelley Blue Book’s KBB.com. “Based on a brand’s mythological peculiarity and reliability, Honda formerly won that pretension in 2015, as good as 2011 – 2013.”

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic and Accord newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, and a Odyssey minivan. The subsequent era Ridgeline pickup lorry is set to entrance after this year.

Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2015, some-more than 99 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is a usually automobile gratefulness and information source devoted and relied on by both consumers and a automotive industry. Each week a association provides a many market-reflective values in a attention on a top-rated website KBB.com, including a famous Blue Book® Trade-In Values and Fair Purchase Price, that reports what others are profitable for new and used cars this week. The association also provides automobile pricing and values by several products and services accessible to automobile dealers, automobile manufacturers, financial and word companies, and bureaucratic agencies. Kelley Blue Book’s KBB.com ranked top in a difficulty for code equity by a 2015 Harris Poll EquiTrend® investigate and has been named Online Auto Shopping Brand of a Year for 4 uninterrupted years. Kelley Blue Book Co., Inc. is a Cox Automotive company.

 

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