Honda Automobiles: Honda Named Most Trusted Brand and Best Overall Brand by Thousands of New-Car Shoppers in’s 2014 Brand Image Awards

Posted on 09. Jun, 2014 by in Honda Canada

New-car shoppers have once again famous a Honda code ( as a ‘Most Trusted Brand’ and ‘Best Overall Brand’ in Kelley Blue Book’s 2014 Brand Image Award study. This is a third true year that Honda was named a ‘Most Trusted Brand’ and a second uninterrupted year as a ‘Best Overall Brand,’ as motionless by non-luxury shoppers.

“A code is unequivocally built over a prolonged transport by consumers’ practice with a products, and Honda is committed to delivering class-leading vehicles that yield durability delight and value to a customers,” pronounced Jeff Conrad, comparison clamp boss and ubiquitous manager of a Honda vehicle multiplication for American Honda. “Honda simply embraces a plea of being a code that people can trust.”

The 2014 Brand Image Awards are formed on consumer automotive notice information from Kelley Blue Book Market Intelligence’s Brand Watch study.  Brand Watch is an online code and indication notice tracking investigate drumming into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s  The rarely extensive investigate offers discernment into how shoppers understand critical factors pushing their squeeze decisions, and captures brand/model laxity and faithfulness among new-car shoppers. Honda was named ‘Best Overall Non-Luxury Brand’ by securing a top normal measure opposite ratings of all non-luxury models, and a weight of significance of any of a factors in a study.

“The fact that Honda has again won a Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” pronounced Jack R. Nerad, executive editorial executive and executive marketplace researcher for Kelley Blue Book. “Our knowledge has indicated that consumers continue to both honour Honda vehicles and be eager about them. Honda’s repute for quality, trustworthiness and fun-to-drive continues to ring with buyers of all ages.”

Additional comments from a Editors of Kelley Blue Book’s per Honda’s Brand Image Award Wins:

Best Overall Brand
“For a second year in a row, visitors have named Honda a Best Overall Brand.  Considering Honda has also won a endowment for Most Trusted Brand among non-luxury shoppers 3 years in a row, this win isn’t a outrageous surprise. We have prolonged reputable Honda’s cars, SUVs and minivans for their trustworthiness and refinement, and it turns out a new-car shoppers during Kelley Blue Book feel a same way.”

Most Trusted Brand
“Honda picks adult a third uninterrupted Most Trusted Brand award, as comparison by visitors to Kelley Blue Book’s website. The code is famous for building reliable, efficient, protected cars that offer a lot of value when new, and reason that value as used models. No consternation Honda is consistently lauded for delivering on what it promises, year after year.”


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