Honda Automobiles: Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial

Posted on 30. Jan, 2012 by in Honda Canada

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl blurb to foster a all-new 2012 Honda CR-V.

“Matthew’s Day Off” is partial of an integrated, multiplatform promotion debate that began progressing this month to support a launch of a all-new Honda CR-V. The debate encourages a active, hip Gen-Y assembly transitioning between their untroubled twenties and their some-more focused thirties to conquer their aspirations by completing their possess “Leap List.”

“Our primary idea is to support a launch of a all-new CR-V, a post car in a Honda lineup, while representing a fundamental fun and youthfulness of a Honda brand,” pronounced Tom Peyton, Honda code manager, American Honda Motor Co., Inc.

Playing off a Leap List concept, “Matthew’s Day Off,” destined by Todd Phillips (The Hangover, Due Date, Old School), stars Broderick personification himself while sketch on his obvious coming-of-age impression that a CR-V aim assembly grew adult watching.

“As with a other CR-V commercials that began airing this month, this fun blurb reminds viewers to go out and welcome life — do a things we wish to do, not only a things we have to do,” pronounced Joe Baratelli, EVP, ECD during RPA, Honda’s longstanding group of record.

Hidden in a blurb are dozens of “Easter eggs” contemplative of a strange film. Fans are speedy to watch a mark closely to see how many references they can find. For example, an iconic vest that was ragged in a strange film is manifest in a dialect store window that appears briefly. To perspective a blurb and criticism on a “Easter eggs,” viewers can go to

To build expectation for Honda’s Super Bowl blurb an eight-second teaser, “Coming Soon,” was installed onto YouTube on Jan. 26 and amassed scarcely 4 million views. A pre-game recover of a 2-minute 23-second extended chronicle of “Matthew’s Day Off” will be upheld by open relations, hunt selling and amicable media. In addition, Honda fans will get a hide look of a Super Bowl ad on Honda’s Facebook page and Google+ page, that was only launched final week. Fans are speedy to use a hashtag #dayoff online when articulate about Honda’s Super Bowl commercial. Momentum will continue a week after a diversion with several vast portal takeovers featuring “Matthew’s Day Off.”

About a 2012 Honda CR-V
On-sale nationwide, a all-new, fourth-generation 2012 Honda CR-V introduces an upscale styling direction, larger fuel efficiency, and combined facilities and functionality. Compact on a outward and ample inside, a CR-V represents an ideal change for distance and capability in a entrance SUV segment. The all-new five-passenger CR-V offers softened car-like interior comfort, a smoother and quieter ride, and even some-more innovative facilities than a prior model.

About Honda
Honda offers a different lineup of 12 cars and trucks that embody a mid-sized Accord, compress Civic, CR-V crossover SUV and Odyssey minivan. Honda also offers a far-reaching operation of fuel-efficient and low-emission vehicles that embody a Insight hybrid, Civic GX (compressed healthy gas-powered vehicle), Civic Hybrid, CR-Z (sport hybrid coupe) and FCX Clarity (fuel cell-electric vehicle). Honda began operations in a U.S. in 1959 with a investiture of American Honda Motor Co., Inc., Honda’s initial abroad subsidiary. Honda began U.S. prolongation of motorcycles in 1979 and automobiles in 1982.

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