Honda Automobiles: Honda Premieres "The Super Civic Quest," an Epic Digital Scavenger Hunt

Posted on 01. Jun, 2011 by in Honda Canada

Today, “The Super Civic Quest,” a many desirous digital query ever created, with 30 singular clues and 7 singular pieces of tradition calm launches on a Honda Civic Facebook page. Players are singly rewarded for their clue-solving with Facebook Credits and Amazon MP3 song downloads.

While holding partial in a quest, players will get a demeanour during a five new Civic vehicles, clear badges, contest opposite friends and be means to enter for a possibility to win dual Honda Civicsone for them and one for their best Facebook friend. Facebook Credits rewards will be over by Wildfire, a heading provider of amicable media selling software.

“We challenged RPA to strech and rivet with a ultra-connected aim by a uninformed proceed in amicable media as partial of a Civic launch,” pronounced Alicia Jones, amicable media strategist during American Honda Motor Co., Inc. “The Civic query is a gigantic try holding digital rendezvous to another level.”

The query leverages a 5 characters from a Civic debate and centers around Cesar, a champion luchador. A video on a Honda Civic Facebook page and Honda YouTube channel tells how Cesar mislaid his Civic somewhere in a “interwebs” and needs assistance anticipating it. Players are afterwards stirred to start a query by accessing a app on a Honda Civic Facebook page.

This custom-built game, constructed with a assistance of Hooky Interactive, exposes players to a accumulation of strange content, including an protracted existence game, gigapixel photo, a QR formula and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few idea examples:

  • Using a Shazam smartphone app, players will “shazam” any of Cesar’s videos on his Honda YouTube channel playlist to find a subsequent clue. (Alternate non-smartphone contingent clues are also available.)
  • On someecards, players will demeanour by custom, Civic character-themed cards to locate a subsequent clue.
  • On a custom-built satire of a Russian Civic website, players will interpret a duplicate to exhibit a subsequent clue.

To support a quest, there is targeted Facebook media, dedicated hunt campaign, YouTube promoted videos and Gen-Y, college-focused PR outreach. In addition, a partnership with SocialVibe will broach in-game rendezvous ads to renouned Zynga amicable games such as Caf World and FarmVille.

“We knew that to mangle by this swarming space we indispensable to emanate a singular and enchanting knowledge that resonated with a intensely digital-savvy target. There have been a lot of branded games, though nothing utterly like this. We total 7 Web films, calm for 30 singular sites and apps, 30 badges and even a possess augmented-reality app. We wish this blows people’s mindswhile giving them a deeper bargain of a cars and campaign,” pronounced Jason Sperling, SVP, GCD during RPA, Honda’s long-standing group of record.

The multiplatform debate facilities Aiko, a ninja; Cesar, a luchador; Jack, a civic woodsman; Mitch, a zombie and Teeny, a beast and is stoical of 5 TV spots (“Apartment,” “Woodsman,” “Zombie,” “Ninja,” “Monster”), imitation placements, out-of-home, home-page takeovers and arrangement advertising.

About Honda Civic
Redesigned for a 2012 indication year, a Civic lineup facilities 6 graphic models: a required gasoline-powered Civic Sedan and Civic Coupe, dual high-performance Civic Si models, a gasoline-electric Civic Hybrid, a Civic Natural Gas and an all-new Civic HF high fuel economy model. For 2012, all existent Civic models grasp aloft EPA fuel-economy ratings1 compared to a 2011 models, adult by as many as 8 percent on a highway in Civic Sedans and Coupes versed with involuntary transmissions. The Civic Hybrid achieves an EPA-estimated fuel economy rating1 of 44 mpg city, 44 mpg highway and 44 mpg city/highway combined, creation it a many fuel-efficient compress sedan now accessible in a U.S. Additionally, a all-new Civic HF indication debuts as a value-oriented, high fuel-economy sedan with an EPA-estimated highway fuel economy rating1 of 41 mpg, a top highway rating for a conventional, gasoline-powered car with an involuntary transmission. The Civic went on-sale during Honda dealerships national on Apr 20 with a suggested sell price2 (MSRP) starting during $15,605.

1 Based on 2012 EPA mileage estimates. Use for comparison functions only. Do not review to models before 2008. Your tangible mileage will change depending on how we expostulate and say your vehicle.
2 MSRP incompatible tax, license, registration, $750.00 end assign and options. Dealer prices might vary.

About RPA
RPA, headquartered in Santa Monica, Calif., is a heading eccentric promotion agency. RPA builds movement for brands by charity a clients truly integrated campaigns that ring via a disciplines, that embody normal advertising, interactive, and approach and eventuality marketing. RPA’s customer list includes American Honda, both a Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For some-more information, revisit http://www.rpa.com.

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