Honda Automobiles: Honda Premieres "The Undying Dream" Short-Film Documentary during 2011 Sundance Film Festival

Posted on 21. Jan, 2011 by in Honda Canada

As partial of a “DREAM THE IMPOSSIBLE” Documentary Series, now Honda debuted a eighth short-film documentary, “The Undying Dream,” during a Sundance Film Festival. Honda’s some-more than 844,000 Facebook fans, as good as a YouTube channel viewers, will also get a hide look of “The Undying Dream” today.

“The Undying Dream’ is about anticipating your singular strengths and talents and carrying a passion and resilience to dedicate to your calling,” pronounced Barbara Ponce, manager of corporate promotion for American Honda Motor Co., Inc. “The Sundance Film Festival is a ideal venue to benefaction Honda’s new film, as a Sundance Institute and Honda both inspire an eccentric spirit, holding risks to move onward confidant ideas, and realizing a energy of your possess dreams in a process.”

Directed by Ondi Timoner, a usually filmmaker to twice win a Grand Jury Prize during a Sundance Film Festival, with producers @radical.media, “The Undying Dream” brings to life a Honda corporate element a severe spirit. This suggestion is demonstrated in Honda’s query to pursue and grasp unfit dreams, that has led to a origination of innovative products that raise tellurian mobility and allege environmental consciousness.

“For a newest film, The Undying Dream,’ we had a eventuality to talk some truly extraordinary and inspirational people Laird Hamilton, veteran surfer; Ashley Fiolek, pro Motocross racer; Jeremy McGrath, Supercross champion; Takanobu Ito, boss and CEO, Honda Motor Co., Ltd., and other Honda associates who plead their passion for achieving their dreams while realizing there’s always a new idea entrance adult right behind it,” pronounced author and writer Todd Carey during RPA, Honda’s longstanding promotion group of record.

“The Undying Dream” will shade during a “Honda Power of Dreams Experience,” an interactive venue showcasing singular Honda products highlighting innovation, environmental care and modernized technology. In a exhibit, Honda will control demonstrations of a world’s many modernized humanoid robot, ASIMO, as good as arrangement some of a company’s innovative products, such as a Honda FCX Clarity, a cutaway of a Honda CR-Z Sport Hybrid, a 12-foot scale indication of a HondaJet, and Honda motorcycle products, including an interactive motorcycle supplement reserve and training simulator. The “Honda Power of Dreams Experience” is open to a open giveaway of assign Fri., Jan. 21, by Wed., Jan. 26 from 10 a.m. to 5 p.m. “The Undying Dream” will be shown each hour on a half hour starting during 10:30 a.m.

Beyond a Sundance Film Festival, “The Undying Dream” will be upheld in-theater and online. Spots of possibly 90 or 30 seconds will be featured on a YouTube masthead and full-episode players. The full-length film and analogous 90-second trailer will also atmosphere on TiVo.

Launched in Jan 2009, a “DREAM THE IMPOSSIBLE” Documentary Series is dictated to pronounce to both a hearts and minds of consumers by divulgence stories of Honda’s corporate truth during work by an insinuate multimedia, interactive website.

The campaign, grown by RPA, targets 25- to 49-year-old adults with a childish spirit, who are gentle with technology, who value authenticity, and who are drawn to brands they can describe to, bond with, or admire.

Credits

Film

Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Senior Producer: Isadora Chesler
Executive Producers: Barbara Ponce, Gary Paticoff, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producers: Liz Bradley, Todd Carey, Curt Johnson
Director: Ondi Timoner
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ting Poo/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Method Studios, CD/Flame Artist: Claus Hansen
Telecine: Co3, Artist: Siggy Ferstl
Graphic Designer: Dave Dimeola
Photographer: Davi Russo

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Senior Producer, Content: Isadora Chesler
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

About Honda
As a association clinging to a enrichment of tellurian mobility, Honda’s innovative investigate and growth efforts during a past decade have yielded such different outcomes as humanoid robotics, walking support devices, HondaJet, fuel dungeon electric car technology, skinny film solar cells, increasing rice stand yields and organic nano-materials in further to a pattern and growth of automobiles, motorcycles and power equipment products. Based on a faith in a value of record to residence a needs of society, it is Honda’s goal to rise products that expect and prove a elaborating needs of a business while assembly society’s approach for cleaner, safer, some-more fit and tolerable means of travel and tellurian mobility.

Honda News Views: http://www.honda.com/news

Honda Multimedia Newsroom (For Media Only):
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

About RPA
RPA, headquartered in Santa Monica, Calif., is a heading eccentric promotion agency. RPA builds movement for brands by charity a clients truly integrated campaigns that ring via a disciplines, that embody normal advertising, interactive, and approach and eventuality marketing. RPA’s customer list includes American Honda, both a Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel Casino, and it is a media formulation and shopping group for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For some-more information, revisit http://www.rpa.com.

About @radical.media
@radical.media is a tellurian transmedia association that creates some of a world’s many innovative content. The association produces and distributes television, underline films, commercials, song programming, digital calm and design. @radical.media has constructed award-winning projects, including a Academy Award-winning documentaryThe Fog of War; a Grammy Award-winningConcert for George; a Independent Spirit Award-winningMetallica: Some Kind of Monster; a commander part of a Emmy and Golden Globewinning seriesMad Men; a Emmy-winning10 Days That Unexpectedly Changed Americafor a History Channel; a critically acclaimed seriesIconoclastsfor a Sundance Channel; and some-more recently,Master Class,for Oprah’s new channel OWN, and a documentarySummit on a Summitfor MTV.The association is now in prolongation on programs for HBO, MTV, Discovery and OWN. www.radicalmedia.com

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