Honda Automobiles: Honda Sets All-Time Dec Sales Record to Earn 2nd Best Annual Sales Total for American Honda; Acura Light Trucks Post Best Year in Brand History

Posted on 03. Jan, 2014 by in Honda Canada

  • CR-V annual sales tip 300,000 for initial time, fasten Accord and Civic
  • Accord posts best annual sales given 2008 with double-digit benefit and clever December
  • RDX posts 20th true monthly increase, smashes prior symbol with sales adult 51.6 percent for a year
  • MDX has best sales month in indication history

American Honda Motor Co., Inc. currently reported sum 2013 car sales of 1,525,312 units, an boost of 7.2 percent for a year and a second-best outcome in association history. A sum of 135,255 Honda and Acura vehicles were sole in December, eclipsing final December’s clever sales by 1.9 percent (5.9 percent formed on a Daily Selling Rate, or DSR*). Honda Division annual sales reached 1,359,876 units in 2013, a year-over-year boost of 7.4 percent and a second best all-time sales sum for a Honda brand. The Acura Division posted year-to-date sales of 165,436, a 5.9-percent benefit and a best outcome given 2007.

Honda Division sole 119,504 vehicles in December, a 2.4-percent boost from a prior December. Acura Division posted Dec sales of 15,751.

Honda
Honda core products continued to uncover estimable sales strength via 2013. Based on a latest R.L. Polk data, Accord, Civic, CR-V and Odyssey continue to lead sell sales in their particular segments, with a Pilot SUV also gaining significantly. With honour to sum CY2013 sales:

  • CR-V surpassed 300,000 sales for a initial time while posting a Dec best of 28,759 units.
  • Accord sales were adult to 10.5 percent to 366,678 units, a best display given 2008.
  • Civic sales were adult 5.7 percent to 336,180 units, a best outcome given 2008 and a third best in a 40-year history.
  • Odyssey sales surged 32.7 percent in Dec for a yearly sum of 128,987 units.
  • Pilot sales rose 10.3 percent to 126,678 units.

“Breaking a Dec sales record is a good approach to finish a near-record year, though maybe some-more significantly, a CR-V joins Accord and Civic as a third Honda car to sell some-more than 300,000 units per year for a initial time in a history,” pronounced John Mendel, executive clamp boss of sales during American Honda. “In a hotly rival market, where each manufacturer brought their best products, a core models demonstrated poignant expansion but carrying to review to swift sales to expostulate volume as some of a competitors do.”

Acura
Acura light trucks continued to mangle sales annals in 2013 with RDX outstanding prior bests and a all-new MDX completing a clever fourth entertain with a best-ever month to pull Acura trucks to their best sales year ever.

  • RDX available monthly bests for 20 true months, completing a record run in 2013 with a sum sales boost of 51.6 percent for a year.
  • MDX sales continued to arise sharply, delivering a 29.0-percent boost in Dec for a best month in story on clever patron direct and improving car inventories. Full-year sales were adult 4.3 percent to 53,040.
  • RLX brought plain expansion to a oppulance sedan shred for Acura in an shortened indication year, posting sales of 5,053 given going on sale final Spring.

“Customers are anticipating a multiple of luxury, comfort, opening and application in a RDX and MDX to be flattering irresistible,” pronounced Jeff Conrad, clamp boss and ubiquitous manager of Acura Sales. “With a strongest light lorry lineup in a history, we’re now branch a concentration on a sedan lineup with a all-new TLX to broach serve expansion for Acura in 2014.”

*The daily offered rate (DSR) is distributed with 25 days for Dec 2013 and 26 days for Dec 2012. Year-to-date, a DSR is distributed with 307 days for 2013 and 307 days for 2012. All other percentages in recover are unadjusted; see list for practiced DSR figures.

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