Honda Automobiles: Honda Touts ‘Fastest Seat in Sports’ Sweepstakes to Support IndyCar Affiliation; Video and Social Feature Mario Andretti and ‘Slow Citations’

Posted on 07. Jun, 2014 by in Honda Canada

  • Honda #FastestSeat debate drives courtesy to “Fastest Seat in Sports” sweepstakes on
  • Social media efforts embody viral videos and singular Twitter engagement

To move courtesy to Honda’s singular corporate enlightenment secure in racing and a manufacturer’s connection with a Verizon IndyCar Series, a code is compelling a renouned “Fastest Seat in Sports” sweepstakes with a video rising now starring world-renowned motorist Mario Andretti. The famed motorist acts as a management figure on speed and issues “slow citations” to gullible people in Chicago.

The “Fastest Seat in Sports” sweepstakes gives racing enthusiasts a event to start an IndyCar Series competition in a Honda 2-seater driven by Andretti. Participants can win a outing to one of 10 races, including a Pocono INDYCAR 500, a Honda Indy 200 during Mid-Ohio and a Grand Prix of Sonoma.

“Honda is leveraging one of a many sparkling opportunities in all of sports fandom—the event to win a float in a Honda two-seat Indy Car driven by Andretti—to enlarge recognition of this implausible sweepstakes,” pronounced Susie Rossick, Senior Manager during American Honda Motor Co., Inc. “This humorous video and amicable bid give us a event to move courtesy to Honda’s racing suggestion and a modernized record and opening found in all of a Honda vehicles.”

Honda Speed Patrol” follows a four-person Honda Speed Patrol patrol dressed in central branded uniforms as they are coming thoughtless people in jammed Chicago locations to put an finish to bland slowness. Each video captures their candid, waggish reactions to this hidden-camera stunt. The video finish label prompts viewers to enter a “Fastest Seat in Sports” sweepstakes. Three additional “slow citation” videos will launch by Aug. 6, a tighten of a sweepstakes. The graduation also includes singular amicable media rendezvous where Honda will give “slow citations” to brands of products or services that are notoriously delayed around @Honda on Twitter now regulating a hashtag #FastestSeat.

The debate also comforts a returning TV spot, “Perspectives,” with Andretti in a IndyCar Series 2-seater. The mark will atmosphere by August. The debate also includes web banners, radio and POP. The “slow citation” videos will reside on Honda’s YouTube channel and will be upheld by placements on YouTube, Facebook, AdColony and ShareThis.

About Honda
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. In 2013, Honda noted 40 years of a Civic model, with some-more than 30 years of producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. Having constructed some-more than 25 million vehicles in North America, including 20 million in a United States by 2014 regulating domestic and globally sourced parts, Honda now operates 15 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.


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