Honda Automobiles: New Honda Safety Campaign Reminds Millennials About Dangers of Texting and Driving in Conjunction with Distracted Driving Awareness Month

Posted on 08. Jun, 2014 by in Honda Canada

  • Honda “#ThumbsUp” debate uses emoticons to highlight significance of not texting while driving
  • Social media debate targets extended assembly of English- and Spanish-speaking girl with videos, GIFs and downloadable mobile wallpaper

Honda is initiating a new amicable media module aligned with April’s Distracted Driving Awareness Month to call courtesy to a dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is rising a “Thumbs Up” (#ThumbsUp) amicable media debate to strech immature drivers by utilizing a emoticons that are essential to millennial texting, along with a video that illustrates a significance of protected driving.

Honda also is rising a Hispanic-focused “Hands on a Wheel” debate with dual videos, “World’s Fastest Texter” and “Mom,” that teach on protected pushing with a cross-generational message.

“Honda’s “Thumbs Up” debate is designed to ring with a different organisation of younger drivers to lift recognition of a perils of texting while driving,” pronounced Jeff Conrad, Honda multiplication comparison clamp boss and ubiquitous manager. “Honda is deeply endangered about a reserve of all of a business and we sojourn committed to enhancing a reserve for all of those on a road.”

In sequence to effectively strech millennial drivers, a Honda debate brings to life emoticons, a must-have characters in any millennial text. Integrated still images and GIFs will be used on Honda amicable platforms providing information about dreaming pushing and tips on ways to stay focused while driving. Corresponding downloadable mobile wallpaper and banners will assistance remind drivers not to calm and drive.

Communications efforts directed during Hispanic drivers embody videos, online banners, branded giveaways in both Spanish and English and an experiential member that launched during a Long Beach Grand Prix competition on Apr 13. Verizon IndyCar Series® motorist Carlos Muñoz, from a Honda-sponsored Andretti team, done a special coming during Honda’s Fan Village counter during a Long Beach Grand Prix competition weekend to speak about a significance of not texting and driving.

The “Thumbs Up” (#ThumbsUp) campaign, including Hispanic media efforts, will live on, as good as on Honda’s YouTube, Facebook, Twitter and @HondaLatino, Tumblr, Google+, LinkedIn and Instagram accounts. YouTube, Facebook and Twitter calm will be promoted by April.

Honda Safety Leadership
Honda has a prolonged story of care in a growth and focus of modernized technologies and designs meant to raise a reserve of all highway users, including vehicle occupants, motorcycle riders, and pedestrians. The association operates dual of a world’s many worldly pile-up exam comforts and is obliged for countless pioneering efforts in a areas of crashworthiness, airbag technology, collision harmony and walking safety. As of Apr 8, 2014, American Honda leads a attention for 2014 in third celebration pile-up exam ratings with some-more models rated TOP SAFETY PICK and TOP SAFETY PICK+ by a Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

About Honda
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. In 2013, Honda noted 40 years of a Civic model, with some-more than 30 years of producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. Having constructed some-more than 25 million vehicles in North America, including 20 million in a United States by 2014 regulating domestic and globally sourced parts, Honda now operates 15 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.


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