Honda Automobiles: New Marketing Campaign for All-new Honda Odyssey Shows How Innovative Features and Imaginative Solutions Keeps Everyone in a Family Happy

Posted on 13. Jun, 2017 by in Honda Canada

  • “Keep a Peace” TV mark ( showcases new Magic Slide Second-Row Seats™ and other modernized features
  • Multi-channel debate debuts during NHL and NBA Finals along with large shade blurb airing forward of some of summer’s many expected family movies
  • Campaign includes strong amicable initiatives targeting families, experiential partnership with Disney, digital, imitation and out-of-home activations showcasing minivan’s many singular features  

As a all-new, totally redesigned 2018 Honda Odyssey arrives in dealerships opposite a U.S., Honda is introducing a new integrated selling debate highlighting a vehicle’s innovative record and talented solutions that will keep everybody in a family happy. Debuting during a NHL and NBA Finals, as good as forward of summer’s many expected family films, a debate artistic focuses on a Odyssey’s new modernized accessible comforts that yield a ultimate in family-friendly coherence and comfort, with a new Magic Slide second-row seats™ as a star of a campaign. 

The Odyssey debate leads off with a new :60 TV mark titled, “Keep a Peace” (, that shares how a new Odyssey was grown for families and how a singular comforts of a car can assistance keep a assent among children. The mark will launch in theatres on Jun 16, with implausible sound and design peculiarity homogeneous to that used in suit pictures. The in-cinema artistic is meant to constraint families as they conduct to a cinema during a summer blockbuster deteriorate and will atmosphere in allege of family films like Despicable Me 3, Cars 3 and Captain Underpants.


The 2018 Odyssey debate artistic shows how a minivan delivers all a connectivity and coherence to keep everybody in a family happy. Through a vehicle’s growth process, Honda engineers identified a vital unmet need in a stream stand of minivans: a ability for comparison kids to simply get in and out of a third row, even with small brothers or sisters in rear-facing child seats in a second row, and moving a Odyssey’s selling efforts.   

“When kids are happy, relatives are happy, so a idea of this new debate is to promulgate that a all-new Honda Odyssey has a connectivity, functionality, coherence and fun-to-drive doing to keep everybody in a family happy,” pronounced Susie Rossick, Assistant Vice President of Honda Marketing during American Honda Motor Co., Inc.

The feature-focused Odyssey debate also emphasizes many of a minivan’s high tech and innovative capabilities. Features highlighted via include: 4G LTE Wi-Fi capability, CabinWatch™ and CabinTalk™ technologies, modernized Rear Seat Entertainment System, Apple CarPlay™ and Android Auto™ and a accessibility of HondaSensing™, Honda’s intelligent apartment of reserve and driver-assistive technologies, now customary on EX and above trims.

“Keep a Peace” Highlights Honda’s Second-Row Magic Slide™ Seats
In “Keep a Peace,” Honda shows how a new Odyssey keeps everybody in a family happy, starting with a reconfigurable accessible second-row Magic Slide™ seats that are featured prominently in a new ad campaign. In a spot, dual hulk monsters are fighting over a train in a center of a city. As a conflict escalates, the earth beneath a monster’s feet splits open and starts separating the beasts from any other. At this moment, a scene abruptly cuts to dual children carrying an identical onslaught over a fondle train in the behind of a new Honda Odyssey. Their mom separates them regulating the Odyssey’s Magic Slide™ seats, in an movement that mimics a bursting earth that distant the monsters. With a children apart from each other, peace is restored to a family’s trip.

“Now Boarding” Hispanic Odyssey TV Spot
Honda is fluctuating a Odyssey debate to a multicultural assembly with a :30 Hispanic TV spot, “Now Boarding” ( ). The mark presents a all-new 2018 Honda Odyssey as state-of-the-art, able of branch any typical family outing into an sparkling family adventure. Available comforts in a Odyssey’s atmospheric interior, including gentle seating, extraordinary party features, and innovative technologies that make a whole family feel like they’re roving in First Class. “Now Boarding” will atmosphere on inhabitant networks, including Univision, Telemundo, ESPN Deportes, Fox Deportes, UniMas, Azteca and Estrella TV, commencement Jun 12.


Additional Campaign Elements and Media Placements
From an experiential perspective, Honda is partnering with Disney to launch a “Disney Unlock a Magic Sweepstakes,” with one propitious leader receiving a grand esteem vacation to Disneyland Resort, and an all-new 2018 Honda Odyssey. The disdainful debate calm will underline a Odyssey minivan alongside Mickey Mouse, his pals and their personalized transforming vehicles from Disney Junior’s strike charcterised array Mickey and a Roadster Racers. The module will also embody a really special coming by Honda during a D23 Expo: The Ultimate Disney Fan Event ( this Jul in Anaheim, Calif. 

National media will run on network cable, inhabitant promote and online video. The all-new Odyssey will also be featured in top-rated programming and high-profile sports properties. The Odyssey debate will embody portal homepage takeovers, such as on Yahoo!, MSN and The Weather Channel. The all-new Odyssey comforts will be highlighted on 40 ft. film screens national to boost visibility. To extend a campaign’s presence, a new Odyssey will be featured in lifestyle titles surrounding culinary, home improvement, sports / fitness, and entertainment-interest magazines.    

About a Completely Redesigned 2018 Honda Odyssey
The 2018 Honda Odyssey continues a expansion to accommodate a needs of changing American families, lifting a bar for performance, cabin quietness, family-friendly interior space, comfort and connectivity in a minivan segment. The fifth-generation Odyssey arrives with a some-more absolute engine, modernized new transmissions and endless physique redesign mix to broach class-leading opening and cabin quietness. The all-new Odyssey provides ultimate family coherence and connectivity with accessible new Magic Slide™ seats, 4G LTE Wi-Fi, CabinWatch™ and CabinTalk™ technologies Honda Sensing® technology now customary on EX and above trims

First focus of new Honda-developed 10-speed involuntary transmission.  

The Odyssey has been a best-selling minivan in America for a past 7 years and is heading again in 2017. It was grown by Honda RD Americas in Ohio and California, and is constructed exclusively during Honda’s Lincoln, Alabama, automobile and engine plant, alongside a Pilot and Ridgeline, regulating all domestic and globally sourced parts.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Accord and Clarity Series of newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, a Ridgeline pickup and a Odyssey minivan.

Honda has been producing automobiles in America for 34 years and now operates 19 vital production comforts in North America. In 2016, some-more than 95 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

# # #

Tags: ,

Comments are closed.