Honda Automobiles: Remarks from a 2015 Los Angeles Auto Show Honda Press Conference

Posted on 18. Nov, 2015 by in Honda Canada

Jason Wilbur – Design Manager, Advanced Design Studio of Honda RD Americas:

Good afternoon, everyone. I’d like to acquire we all to a Advanced Design Studio of Honda RD Americas. My name is Jason Wilbur and we am a Design Manager here.

The purpose of a Advanced Design Studio is not simply to emanate new product concepts, nonetheless we do that, though to assistance settle code instruction that is many generations away. 
 
This plcae in a heart of Downtown Los Angeles, with a unequivocally on-going and high-energy fashion, humanities and informative scene, is a good place for designers to be means to cruise about a plea of destiny design.
 
Our studio is personification a lead purpose within Honda RD’s tellurian modernized pattern activity to assistance suppose a products of tomorrow and to emanate some-more fluent pattern that will change a destiny products for both a Acura and Honda brands.
 
Today, we are unapproachable to horde a entrance of dual Honda vehicles on conflicting ends of a spectrum, a prohibited new Civic Coupe, and a 0 glimmer Clarity Fuel Cell. 
 
To lead us into these introductions, it is my pleasure to acquire a conduct of open family for American Honda, Sage Marie.

Sage Marie – Senior Manager, Public Relations, American Honda Motor Co., Inc.:

Thanks, Jason, and hello everyone. We unequivocally interpretation we holding a time to be with us for an early demeanour during a dual all-new vehicles we’ll be showcasing during a LA Auto Show. It’s a good approach for us to tighten out what we began about 11 months ago, as a “Year of Honda.” we also wish to interpretation a friends during Honda RD for hosting us here today. 
 
We’ve had a good 2015 due in no tiny partial to a implausible intonation of good new products they’ve brought us this year. And we aren’t vouchsafing up. Next year is moulding to be a “Year of Honda” 2.0, as we’ll continue a super assertive report of new product introductions.
 
In offer to a continued fortification of a light lorry lineup and a rollout of a 10th era Civic, currently we start a introduction of an whole new era of modernized record vehicles. This starts with a Clarity Fuel Cell that debuted final month during a Tokyo Motor Show.
 
While it is too early to yield specific sum of these destiny products, this new era of advanced, electrified Honda vehicles, a Clarity Fuel Cell and plug-in hybrid and hybrid vehicles will work together to emanate a new volume sales post by assembly a accumulation of patron needs for mobility.
 
In a meantime, a rest of a choice will continue to aim best-in-class fuel economy for a business with each new product offering. These products are pushing a success as we tighten in on an all-time record sales year for American Honda and for a Honda brand. And as always, we’re removing it finished one patron and one automobile during a time, not by fleet. 
 
Based on a latest sell sales data, we’re now on lane to post a third uninterrupted year of shred sales care for Accord, Civic, CR-V and Odyssey. We pattern CR-V to again be a undisguised best-selling SUV in America for a 4th uninterrupted year. That means a Honda product binds a tip sell mark in 3 of a 4 vital marketplace segments: car, SUV and minivan.
 
As we know, a new Civic Sedan went on sale final week. Over a subsequent 18 months or so, we will be rolling out a rest of a new Civic lineup, including a new Coupe we have for we today, followed by a initial ever 5-door Civic hatch, new Si variants and, finally, a radical new Civic Type-R. In short, a sportiest and many extensive Civic lineup in a history.
 
So, we kicked off a Civic launch final open during a New York Auto Show with a entrance of a Civic Concept.  Today, we’re going to share a prolongation chronicle with you.  
 
And here to tell we all about it is a North American Development Leader of a 10th-gen Civic Coupe, John Hwang, and a U.S. pattern lead for a Coupe,
Guy Melville Brown.

John Hwang – North American Development Leader, 2016 Civic Coupe

Guy Melville Brown – U.S. Exterior Design Leader, 2016 Civic Coupe:

JOHN HWANG:
Thanks, Sage, and hello everyone!
 
GUY MELVILLE BROWN:  
Good afternoon, everyone!
 
JOHN HWANG:
It’s a genuine honour to be with we currently representing a tellurian group of engineers and designers who worked on this project.
 
GUY MELVILLE BROWN:
The foundations for this all-new Civic Coupe, a platform, and a underpinnings are common with a rest of a 10th era Civic lineup, and usually like a sedan, a pattern bid for a coupe began in Japan. 
 
Working together, a tellurian pattern and growth group unequivocally strike a reset symbol by targeting a new spin of design, opening and quality. These efforts are apparent in a new Civic coupe, in a sporty handling, float refinement, cabin quietness, top-class fuel economy and safety.
 
JOHN HWANG:
Right, Guy. For a Coupe development, we started with a same elemental tallness components, a worldly new chassis, a upsized wheels as customary and new multi-link behind suspension, as good as a some-more firm nonetheless lightweight body, and reward technologies like hydraulic correspondence bushings and non-static ratio electric appetite steering. 
 
GUY MELVILLE BROWN: 
We also targeted a unequivocally same high-level physique sealing and sound deadening. With facilities like an acoustic potion windshields, triple-sealed doors, and full underbody covers, that assist both aero and NVH.
 
JOHN HWANG: 
And like a Sedan, we will have dual all-new powertrains, a 2-liter i-VTEC and a new 1.5-liter direct-injected turbo, a initial ever turbocharged coupe! These new powertrains make this an impossibly absolute Civic Coupe, nonetheless with EPA fuel economy ratings approaching to be during tip of a class.
 
So, Guy, we should substantially uncover a automobile already, right?
 
GUY MELVILLE BROWN:
Right, John, let’s do this.  Ladies and gentlemen, a all-new 2016 Civic Coupe!
 
[2016 Civic Coupe Reveal] 
 
GUY MELVILLE BROWN: 
So, here she is, and as we can see, we have been means to say all of a core DNA from a Concept indication we showed in New York. The gestures, a characteristics and a emotions a automobile evokes sojourn unchanged. Well maybe it’s a small rebate green.
 
You see we took a truth of a sedan, and we cranked adult a volume. Everything had to get a small louder. The automobile had to be some-more charismatic, sporty, and some-more ambitious, and that’s where we set a bar with this new Civic Coupe. More than anything, we wanted a new Civic Coupe to clearly promulgate a fun and fad that this automobile will deliver. 
 
JOHN HWANG:
Our starting indicate was a new Civic tallness with a some-more jaunty and premium-looking ‘wheels out’ stance, a longer hood, longer wheelbase, reduce hip point, reduce roofline, wider physique and circle track, and condensed front overhang.  
 
From a A pillars forward, we’re radically carrying brazen a 10th-gen Civic family design. From a A-pillars back, things start to demeanour different.
 
GUY MELVILLE BROWN:
That’s right John. You see we’ve lowered a roofline even further, shortening a tallness by scarcely a whole in. compared to a sedan. 
 
The faster behind conformation unequivocally leads your eye down to a iconic signature taillight graphics. These assistance to stress a low and far-reaching position and make this new Civic Coupe now tangible day or night.
 
We also pushed a side potion in around a behind passengers to emanate a some-more sporty and some-more personal interior. In doing so, we were means to intensify a behind fenders unequivocally putting importance on a wheels, giving a automobile this clever ominous stance. 
 
The other vast differentiator for a Coupe is that we’re taken five-and-a-half inches out of a behind overhang, that unequivocally helps amplify a stance, and gives we a feeling that a wheels have been pulled to a corners of a vehicle.
 
JOHN HWANG:
The reduce roofline, shorter behind overhang and taillight striking unequivocally interpretation this new Coupe styling, though we are substantially wondering what this means for interior space. 
 
Well, here again, we’re leveraging a elemental integrity of this new Civic tallness and Honda’s wrapping bravery to broach a some-more sporty and spacious package.
 
Front legroom and both front and behind headroom are indeed adult somewhat from a 9th-gen model. 
 
Passenger space in a categorical cabin is adult some-more than 8 cubic-feet, and rear-seat passengers get an additional 5.5 inches of legroom.
 
Trunk space is probably unvaried and we’re providing 60/40-split seats on all trims to optimize people and load hauling flexibility.
 
Inside, we’ve got a singular black interior diagnosis with resisting grey or beige highlights.
 
And like a Sedan, we’re liberally requesting soft-touch surfaces and high-grade finishes.
 
For this indication , an EX-L, that means leather seats, doorway inserts, steering circle hang and change knob, a stitched leather core armrest, and LED change indicator and ambient interior lighting.
 
And a haughtiness core for a new spin of Coupe infotainment capabilities is an all-new Display Audio touchscreen that supports Apple CarPlay and Android Auto, a initial in a compress coupe class, and a whole lot more.
 
GUY MELVILLE BROWN: 
More sporty and spacious, fun and fuel-efficient, purify and connected, this is an impossibly energetic new Coupe. All in all, this is a sportiest, many worldly and tech-savvy Civic Coupe we’ve ever made, and we’re unequivocally anxious to share it with we here today.
 
JOHN HWANG: 
Of course, there is still some-more to a Coupe story and we will be accessible for any questions in a few minutes. 
 
But first, I’ll ask Ryan Harty of a American Honda Environmental Business Development Office to take over for a North American entrance of another new Honda vehicle.

Ryan Harty – Manager, Environmental Business Development Office, American Honda Motor Co., Inc.:

Thanks, John, it’s good to be here during a Advanced Design Studio. 
 
we indeed began my career with Honda in RD, where my work enclosed efforts to urge a unsentimental stipulations of 0 glimmer vehicle, .including improving a cost and plunge of lithium ion batteries and a some-more fast refueling and continuance of hydrogen fuel dungeon vehicles. 
 
we changed to American Honda 4 years ago with a investiture of a Environmental Business Development Office, that is obliged for advancing Honda immature business activities, including a selling of alternative-fuel products like a Clarity that we’re display here today. 
 
we am assimilated currently by Kiyoshi Shimizu, arch operative for growth of a new Clarity Fuel Cell. He will yield some technical sum in usually a moment. 
 
But first, we wanted to yield some viewpoint on what has led to this new model.
 
Developing products that accommodate a famous environmental concerns caused by travel has always been vicious to Honda. It starts with a deeply reason faith that destiny mobility will embody a vast purpose for electrified vehicles, and that a destiny with hydrogen and hydrogen-powered fuel dungeon cars offer a best long-term resolution to both a needs of a business and a needs of society.
 
The new Clarity Fuel Cell is a transparent thoughtfulness of a faith in a splendid destiny for fuel dungeon record and a vicious purpose in realizing an ultra-low CO mobility future. 
 
In this future, a vast appetite needs for travel and for electricity will be granted essentially from renewable resources and zero-carbon sources. And hydrogen enables this destiny by a aloft ability to store and discharge outrageous quantities of energy, to take that appetite from where and when it’s generated to where and when it’s needed, fast and efficiently. No other appetite conduit can compare a flexibility of hydrogen in this regard. 
 
At a same time, hydrogen fuel dungeon vehicles like this new Clarity offer opening and application that suits a needs and expectations of mainstream automobile buyers, many critically pushing operation and refueling times. 
 
Moreover, in a prolonged term, we pattern that mass prolongation of fuel dungeon vehicles will outcome in automobile costs that are identical to what consumers are accustomed to today.
 
Now, clearly this is a prolonged tenure and not a short-term effort, and we know people’s skepticism. This kind of indication change is not going to occur overnight. Creating a widespread hydrogen refueling network is formidable and takes time. Roads, sewers, water, railways, a electric grid, all took decades, with vast investments, though they were value a costs. The state of California has committed $20 million a year.
 
Again, these kinds of indication shifts are daunting to consider, and they need a aloft spin of meditative and formulation on a partial of all stakeholders, automakers like ourselves, appetite producers, and supervision agencies to name a few. But we trust that assembly society’s CO2 rebate goals is good value a time and a cost, and further, we trust that a high invasion of hydrogen fuel dungeon vehicles is a pivotal enabler of that ultra-low CO future.
 
And this new Clarity is a confidant step toward that future.
 
Honda has been operative to allege fuel dungeon record for some-more than dual decades. And we have consistently led a courtesy in overcoming barriers to mass marketability, including cost, range, cold-weather opening and more. And a efforts to allege this ultra-low CO destiny are not singular to a automobile technology.
 
We’re operative to residence all aspects of this challenge, appetite production, appetite placement and appetite consumption, in a automobile and in homes and business. It’s because we have followed Smart Home projects in Japan and in Davis, California, that try new concepts for low-carbon vital and mobility. And it’s because we continue to deposit in a partnership with SolarCity, to enhance a use of solar appetite by homes and businesses opposite a country, including within a own. And it’s because we are ancillary efforts by companies like First Element to enhance a hydrogen refueling network in California.
 
Of course, a initial and many vicious bid is a automobile technology. And this Clarity Fuel Cell represents a vital step brazen in a reward D-Segment vehicle. 
 
With a Clarity, we are holding a elemental advantages of hydrogen fuel dungeon record and advancing them with honour to compress packaging, cost, range, and efficiency. 
 
Now I’ll ask Mr. Shimizu to share some offer fact on a new Clarity. Shimizu-san is indeed my former trainer when we worked during Honda RD. In fact, all 7 of a patents that we reason are a outcome of his propelling me to request for them. So, a open note of thanks, and greatfully join me in welcoming Mr. Shimizu.

Kiyoshi Shimizu – Clarity Fuel Cell Development Leader, Honda RD Co., Ltd.:

Thank you, Ryan. we am happy to share some pivotal sum about this new Clarity Fuel Cell. As Ryan explained, we worked during a LA RD Center for 4 and half years. 
 
This knowledge in tellurian pattern and growth was unequivocally vicious in my work as a growth personality of a new tellurian indication like a Clarity Fuel Cell.
 
Our bid to allege Honda fuel dungeon record is formed on a clever faith in what this record can do for people and for society. For this new Clarity, a plea was to emanate new value with a some-more powerful, fit and compress fuel dungeon powertrain. 
 
The new Honda fuel dungeon smoke-stack in Clarity is smaller by one-third with a 60-percent boost in appetite firmness compared to a FCX Clarity stack.  Output per dungeon was increasing 1.5 times and a series of cells was reduced by 30 percent. The thinning, cooling dungeon structure was offer modernized to emanate cells that usually magnitude 1 millimeter, shortening a sum density of a cells by 20 percent.
 
The altogether distance is identical to a complicated V-6 engine, and this authorised us to package a whole complement underneath a hood of a car, opening adult some-more space inside a automobile for people. As a result, a Clarity is a initial fuel dungeon sedan to offer seating for 5 passengers.
 
We also wanted to broach new value with a styling, interior and a pushing experience. We followed an modernized physique pattern with purify lines and a rarely aerodynamic shape.
 
Inside, we practical high-quality materials in an modernized and agreeable style. And we yield gentle seating for 5 and a vast trunk.
 
In terms of performance, we will offer a pushing operation of some-more than 300 miles, with a capability of refueling in about 3 minutes. 
 
And we yield dual pushing modes, Normal, that gives a good change of fuel economy and performance, and Sport, that emphasizes manageable acceleration. 
 
Like other electric vehicles, we broach evident torque and acceleration response, that we cruise is unequivocally appealing to a new era of customers.
 
We’ve worked unequivocally tough to allege this record for a business and to make it some-more appealing for a incomparable series of people. 
 
And Ryan will share some sum of a U.S. selling plans. 
 
Thank you!
 
Ryan Harty
 
Thank you, Shimizu-san, we unequivocally interpretation a tough work of your group to emanate this new Clarity Fuel Cell, a latest countenance of Honda’s continued environmental vision.
Some of we competence be wondering about a continued joining to battery electric and plug-in electric vehicles within this vision.
 
So, we wish to reaffirm that this new fuel dungeon sedan is one partial of an expanding portfolio of low-emissions, electrified products that we will be rolling out in a years ahead, including new hybrids, block in hybrids, and battery electric vehicles. 
 
In fact, currently we am gratified to announce that a Clarity Fuel Cell will offer as a initial automobile launched from a new tallness that will be followed by an all-new Honda Plug-In Hybrid electric automobile that we devise to launch national by 2018.
 
This new Honda Plug-In Hybrid will underline a next-gen two-motor hybrid system, that will offer poignant improvements in battery ability and power, some-more than tripling a all-electric operation of a Accord plug-in, that stands during around 13 miles today. This electric operation will capacitate a 0 emissions invert for a normal American with poignant range-extended capabilities enabled by an fit gasoline engine. The boost in appetite will capacitate EV operation during highway speeds.
 
Based in partial on a modernized capabilities of this two-motor system, along with increasing reserve of vehicles and batteries, we pattern significantly increasing volumes for both a hybrid and plug-in models in a years ahead.
 
We’ll be articulate some-more about these vehicles in a future.  But we wish to interpretation with some other vicious information about a Clarity Fuel Cell that we know we are meddlesome in. 
 
We will start selling a new Clarity Fuel Cell to a business here in a U.S. subsequent year.  To safeguard a seamless, certain knowledge for a early customers, a sales ramp adult will be light over a roughly four-year period, as a network of refueling stations and a play network matures. 
 
And this will start with a business in California, centered around a flourishing refueling network in Los Angeles, Orange County and a San Francisco Bay area and Sacramento. Eventually, we will enhance a range of a selling to additional California markets and other states, including a Northeast.
 
As we announced during a Tokyo Motor Show, sales start in Japan in Mar of subsequent year.  We will have additional sum about a pricing, volume and on-sale timing in a U.S. closer to a launch after subsequent year. 
 
But we can pattern that pricing here in a U.S. will be rival with others in a segment. 
 
We are vehement about this new fuel dungeon vehicle, and truly trust that a Clarity Fuel Cell is an vicious miracle for choice fuel vehicles.
 
Now, we will spin it behind to Sage for a few shutting words. 

Sage Marie

Thanks, Ryan.  Well, we have common dual sparkling models with we currently – products during opposite ends of a spectrum.
 
But both a Civic Coupe and a Clarity Fuel Cell denote how we are committed to delivering new products that interpretation their segments and yield a business with class-leading fuel efficiency, modernized safety, fun-to-drive opening and leading-edge connectivity. Clean, Safe, Fun and Connected.
 
We unequivocally interpretation your time and your courtesy this afternoon, and we demeanour brazen to pity even some-more good product news with we in a weeks and months ahead.
 
Thanks, everyone!

 

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