- Honda takes the wraps off completely reengineered-from-the-ground-up 10th-Generation Civic Sedan live on YouTube, direct from YouTube Space LA on Sept. 16 at 6:15 pm PDT
- First-ever new car reveal from YouTube Space LA
- Livestream to feature appearances from Civic design team and a special live performance by alt-rock band Night Riots
The all-new 2016 Honda Civic Sedan (http://automobiles.honda.com/2016-civic/), the 10th-generation of Honda’s best-selling model worldwide, will make its global debut live on YouTube, Sept. 16 at 6:15 pm PDT. The completely overhauled 2016 Civic receives the most ambitious remake in its 43-year history, and viewers can tune-in to watch the live reveal and performance by buzzworthy alt-rockers, Night Riots, directly from the YouTube Space LA on YouTube www.youtube.com/Honda. The debut of the 2016 Honda Civic Sedan marks the first-ever vehicle to be introduced at the YouTube Space LA (www.youtube.com/yt/space/los-angeles.html).
The Honda Civic, America’s top retail selling compact car for the past five years1 and the most popular vehicle with U.S. millennials2, receives a complete redesign with a decidedly sporty, sophisticated and youthful new look, along with the first application of Honda turbo engine technology to a U.S. model. To celebrate the unveiling of this epic Civic redesign, the 2016 Civic Sedan will be joined onstage by the vehicle’s Los Angeles-based design team, and on-the-rise alternative rockers Night Riots (www.nightriots.com), who will give an electric live performance as part of the reveal. Fans that tune in also will be introduced to the story behind the music; how The Power of Dreams connects Night Riots – known for their anthemic, synth-heavy dance-rock –with the revamped 2016 Civic lineup.
The Sept. 16 reveal of the 2016 Honda Civic Sedan follows the introduction of the ultra-sporty Civic Concept at the New York International Auto Show in April, and kicks off the launch of this completely reimagined lineup of 10th-Generation Civic models. With the most diverse range of models in Civic history, the new Civic lineup will include Civic Sedan, Coupe and Si models, along with the first-ever five-door Civic hatchback for the U.S. market, as well as an all-new, radically powerful Civic Type-R as the performance flagship of the Civic lineup.
Further details about the all-new 2016 Honda Civic Sedan will be revealed on Sept. 16 at 6:15 p.m. PST at www.YouTube.com.
About Civic
The current generation Civic has been the best-selling small car in America with individual retail car buyers every year since its launch as a 2012 model in calendar year 20111, with sales in excess of 300,000 units in each of the past three years. The first-generation Civic debuted in America in 1972, and Civic has played a leading role in advancing fuel efficiency, small-car safety performance, design, technology and fun-to-drive performance over nine generations. American car buyers have purchased more than 10 million Civics over the course of 43 years and Civic has been manufactured in North America since 1986, with cumulative production in North America approaching 9 million units.
About Honda
Honda offers a complete lineup of Honda cars, trucks and service through a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America, including four in the U.S., have the capacity to produce 1.92 million automobiles each year3. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.
About Night Riots
Night Riots has set the alternative underworld ablaze and risen into the forefront of modern music. After the tremendous success of their self released EP “Young Lore” Night Riots signed on with Sumerian Records. On January 20th, 2015 they debuted their EP “Howl” the Eric Palmquist-produced (Bad Suns, Trash Talk, Waaves, Mars Volta) album hit #17 on Billboard’s Heatseekers chart, and shortly after skyrocketed to #1 on SiriusXM Alt Nation’s Alt 18 Countdown. Their single “Contagious” quickly broke into top 25 on the Billboard Alternative Radio Charts.
Night Riots orchestrate atmospheric anthems, moody and full of yearning. They have been likened to a modern day Cure with early U2 bravado. Frontman Travis Hawley spent five years of his youth in England before moving to a small California coastal town with only one street light; where he met guitarists Nick Fotinakes and Matt DePauw, bassist Mikel Van Kranenburg, and drummer Rico Rodriguez. Now heralded by the likes of Rolling Stone, Billboard, MTV, FUSE, Huffington Post, KROQ, NYLON, Filter and more, Night Riots have delivered a captivating sound that is timeless and transcendent of genre barriers.
About YouTube Spaces
YouTube Spaces are state-of-the-art production facilities designed specifically for YouTube creators to produce great video content, from production and editing through uploading to YouTube. Run by YouTube’s in-house experts, the Spaces serve as a creative production facility for both established and emerging YouTube creators globally. Located in Los Angeles, London, Tokyo, New York, São Paulo and Berlin. YouTube Spaces enable creators to learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment — all made at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.
1 Based on IHS Automotive, Polk new retail vehicle registration data for CY2010-2014 in the non-luxury traditional compact segment.
2 Based on IHS Automotive, Polk new U.S. retail vehicle registration and age of head of household data for 2015CYTD June.
3 Honda products are produced using domestic and globally sourced parts.
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