Hues Clues: Ruby Red, Blue Candy Tinted Clearcoat Among New Vehicle Colors Coming Down a Road during Ford

Posted on 22. Jun, 2011 by in Ford Canada

  • Next-generation Ford palette will underline some-more formidable metallics, coloured clearcoats, tri-coats and neutrals
  • Ford designers have a calendar of 3 years out when building tone palette
  • Research shows adult to 40 percent of car buyers contend theyd travel out of a dealership if they couldnt buy a car in a tone they wanted

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DEARBORN, Mich., Jun 22, 2011 Color is intensely critical to consumers, personification a critical purpose in product purchases of all kinds.

People form an romantic tie with color, says Susan Swek, Ford Motor Companys arch designer, Color and Materials. They live with it; it surrounds them each day. So what Ford is doing is staying unchanging with a care per a core colors and pulling a boundary of record to enhance a specialty colors.

Thats since a subsequent era of Ford vehicles will underline paint tone shades that are deep, confidant and even mysterious.

Expect to see some-more abyss and operation in a tone options, says Swek such as coloured metallics and neutrals and some-more formidable tri-coats that offer increasing gleam and highlights.

Consumers are going to see some-more formidable colors that are tender and absolute with a lot of abyss and special effects, says Swek. There isnt only one trend entrance on Ford vehicles of tomorrow. These trends are really diverse, and theyre really eye-catching.

Finding inspiration
Todays car designers are on a pursuit 24/7 looking for inspiration, says Swek, and they find it all around them.

Designers are desirous by whatever surrounds us and by whatever is personal to us, she says. We get ideas from nature, art, architecture, record everything. We demeanour during amicable influences, trend services, whats offered now and whats sole in a past.

The designers work together, mostly globally, on a calendar 3 years into a future.

We dont only collect a tone and it winds adult on a car, Swek says. We know how critical tone is. Ive talked to dealers whove told me that people have bought a car off a lot since of a color.

Research backs that up: Up to 40 percent of car buyers pronounced they would travel out of a dealership if they could not buy a car in a tone they wanted.

Core colors, specialty offerings
There is a vast organisation of business who cite a basics, plain and simple. Despite an array of bright, colourful car tone offerings each year, many U.S. business on a coasts and business in many European countries cite a classical core colors white, black, china and gray.

Silver is a many renouned car tone around a globe. Customers in Japan, Mexico and India cite white. Only one nation in Europe has a tip tone other than white, black or silver: The Czech Republic chooses blue.

While Ford is always upgrading and modernizing a fundamentals, designers know theres a specialty marketplace for shining brights as well.

When a Ford Fiesta launched in a U.S. in 2010, palatable paint shades like Lime Squeeze and Bright Magenta were in high demand, display that both a basis and a splendid could co-exist.

Color is a elementary approach to concede people to supplement a personal hold to their lives, says Swek. Its something that speaks to them and expresses a small bit of their personality.

This year, consumers have already seen hide peeks of whats to come. The 2013 Ford Taurus, suggested during a New York Auto Show in April, was shown in a distinguished new Ruby Red shade.

Its a confidant tone that takes red to a new level, Swek says.

And as for a new Blue Candy Tinted Clearcoat thats partial of a arriving Ford palette, Swek calls it a genuine head-turner.

When we saw a Blue Candy Tinted Clearcoat Focus pushing down a travel for a initial time, it indeed stopped me in my tracks, she says.


About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 166,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford’s products, greatfully revisit

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