- Hyundai Customer Reviews, powered by SureCritic program status to date: 797 of 826 (more than 96 percent) dealers enrolled and actively monitoring reviews
- SureCritic customer review ratings average 4.6 on five-star scale
- 91 percent of customers would recommend their dealer’s service center to a friend
Fountain Valley, Calif., Nov. 13, 2014 – In November 2013, Hyundai Motor America and its dealer network announced they would publicly feature owner-generated ratings and reviews of their dealership service experience through SureCritic™, similar to a way a restaurant or movie is rated on-line. Since then, more than 96 percent of dealers enrolled and now actively monitor reviews. No other manufacturer provides the transparency of its dealership service facilities like Hyundai.
“This is a significant milestone for Hyundai Motor America and its dealers. I’m very proud of how our dealers have chosen to use this new tool to respond to customers on a daily basis,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “SureCritic allows customers to broadcast their service experience to their social network and provides Hyundai dealers with quick, actionable feedback regarding customer service satisfaction. It’s easy to get caught up in day-to-day activity and not realize that someone just left the store completely satisfied or unsatisfied. SureCritic helps solve this issue.”
Hyundai Assurance Car Care processes like SureCritic continue driving Hyundai’s momentum. Industry data shows improving customer service experience pays off in terms of more highly satisfied and loyal customers. Hyundai continues to invest in new processes to improve overall customer satisfaction with service at its dealerships. Additional processes and tools include Hyundai Assurance Car Care Express™, the Quaker State lubricants program and Hyundai Assurance Connected Care™ powered by Blue Link™.
In the past three months on SureCritic, customers on average rated their dealership service visit 4.6 on a five-star scale and 91 percent of these customers would recommend their dealer to a friend.
Example of a SureCritic review
