HYUNDAI AND YOUTUBE SENSATION POMPLAMOOSE RING IN THE HOLIDAYS WITH INTEGRATED MARKETING CAMPAIGN

Posted on 29. Nov, 2010 by in Hyundai Canada

Hyundai is holding one of a Internets dermatitis artists, Pomplamoose, into mainstream media with a winter selling debate featuring new strain from a renouned YouTube duo. Pomplamooses Jack Conte and Nataly Dawn available 3 new covers of normal holiday favorites for a campaign. Deck a Halls is a thesis for a new Genesis mark announcing a franchise offer of only $399 per month. Up on a Rooftop is a soundtrack for an all-new 2011 Sonata mark introducing a $199 per month franchise special. And Jingle Bells is used in several spots featuring deals on Accent, Elantra and Santa Fe. The debate kicked off Nov 22 and runs by Jan 3, 2011.

Traditional holiday campaigns are like wallpaper. We asked a group of record, Innocean, to find something that would mount out. This engaging YouTube sensation, Pomplamoose, intrigued us from a onset, and were gay by a distinct, uninformed sound they supplement to a creative, pronounced John Krafcik, boss and CEO, Hyundai Motor America. With a open, honest discourse combined by a new Uncensored debate still uninformed in consumers minds, this bid adds attract and regard along with extraordinary deals for automobile buyers. The integrated debate will tie all selling channels and precedence a built-in assembly that Pomplamoose has amassed by their video songs.

Conte and Dawn are featured personification instruments and singing in all of Hyundais holiday advertising. Their strain combines Dawns comfortable vocals with Contes low-pitched talent. Every instrument in their strain is achieved away and afterwards churned together in their video strain style. The span of Stanford University grads also edited a spots, ensuring they are authentic to Pomplamooses style.

The debate is totally integrated opposite all selling levers:

– TV
– Radio
– Digital: Banners, Tout and Hyundai.com
– Point of Sale Kits
– Social: YouTube, Facebook postings
– CRM: email and approach mail

Several variations of a spots can be noticed on Hyundais YouTube channel: http://www.youtube.com/hyundai or downloaded during HyundaiNews.com. For full sum of Hyundais winter campaign, revisit www.HyundaiUSA.com.

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