Hyundai Begins National Advertising for Shopper Assurance during Super Bowl LIII with Spot Starring Jason Bateman

Posted on 17. Feb, 2019 by in Hyundai Canada

01/14/2019, Detroit, MI

  • Shopper Assurance, Hyundai’s Retail Betterment Program, to Be Featured in a Brand’s 60-Second Ad in a First Quarter of a Super Bowl
  • Film and Television Actor, Director and Producer Jason Bateman to Star in a Ad
  • Hyundai’s First-Ever Premium Flagship SUV Palisade Makes Its Marketing Debut During a AFC Championship Game and on Super Bowl Sunday
  • Hyundai Rounds Out Its Big Game Marketing Program with Engaging Experiential Activations in Atlanta


DETROIT, Jan. 14, 2019
– Hyundai Shopper Assurance has remade a automobile shopping process, providing business with a frictionless, fit and pure experience. Roughly one year after a module was rolled out to Hyundai dealers nationwide, and after receiving certain feedback from business and dealers, Hyundai is starting inhabitant promotion for a program.

This will start during a biggest day in advertising, when Hyundai’s 60-second first-quarter Super Bowl ad will star Jason Bateman and uncover how many softened automobile shopping can be with Shopper Assurance. Jason Bateman, a award-winning actor, executive and producer, will move his comedic savvy to a ad in a approach usually he can.

“Jason Bateman is a ideal chairman to interpose amusement into this year’s Super Bowl ad and assistance us promulgate a concept law that people wish a softened approach to emporium for and buy a new car,” pronounced Dean Evans, CMO, Hyundai Motor America. “Hyundai has an answer with Shopper Assurance, a module that, together with a play partners, modernizes a automobile shopping knowledge by creation it some-more digital and convenient. The response to a module has exceeded a expectations, as it’s transparent business wish an softened sell experience. This is a genuine differentiator for Hyundai, and with inhabitant promotion starting for a program, we pattern it to continue to expostulate trade to a dealers and urge a notice of a brand.”

Hyundai’s Super Bowl ad is being grown by a group of record, INNOCEAN USA, and is destined by Jim Jenkins, a obvious blurb executive from O Positive who has worked on past successful Hyundai Super Bowl ads, including “Team” in 2013.

“For this role, it was always Jason Bateman. It had to be him. Jason is unequivocally a usually chairman that could lift off amusement like this while staying so likable,” pronounced Barney Goldberg, executive artistic director, INNOCEAN USA.


Hyundai Palisade Marketing Debut

Introduced during a 2018 Los Angeles Auto Show, a first-ever 2020 Palisade is Hyundai’s new flagship reward three-row SUV, that delivers well-developed comfort, record and safety, and will be accessible during dealerships in a summer of 2019. The reward SUV will be a featured automobile in Hyundai’s in-game Super Bowl ad, along with a Shopper Assurance program.

Palisade will make a TV promotion entrance a week before in a new 30-second mark that will atmosphere during a AFC Championship Game on Sunday, Jan 20. The new ad will continue Hyundai’s SUV quality time theme, though instead of families removing outward together, they will make an difference and accumulate around a TV to watch a many critical NFL games of a season. In further to a AFC Championship Game appearance, a new ad will also run during a Super Bowl pregame show.

Hyundai will also have a second ad in a pregame uncover celebrating Kona and Kona Electric’s 2019 North American Utility Vehicle of a Year win.

Experiential Marketing Super Bowl Activations

As an central unite of a NFL, Hyundai will rivet with fans celebrating Super Bowl LIII in Atlanta outward Centennial Park during Super Bowl Live, and inside a Georgia World Congress Center as a presenting unite of a Super Bowl Experience Driven by Hyundai.

At Super Bowl Live, Jan 26 – Feb 2, Hyundai will be mouth-watering guest to a “Fam Jam” activation, that will embody opportunities to contest opposite friends and family in a football-throwing correctness foe and win a $500 present label by guessing how many footballs fit inside a Hyundai Kona. Following a Super Bowl, Hyundai will present a footballs to a Boys Girls Club of America in Atlanta, a partner with a NFL in augmenting dwindle football appearance opposite a country. Hyundai will also have on arrangement a whole SUV family and will showcase a Shopper Assurance module in an interactive diversion experience. 

Hyundai will also be formulating a apart one-of-a-kind humanities and party knowledge celebrating Black History month during Super Bowl Live. On Saturday, Jan. 26, Atlanta artist Corey Barksdale will be live portrayal a picture desirous by Atlanta’s strong story of polite rights and featuring a few of a ancestral landmarks that make a city unique. Throughout a rest of a week, a activation space will underline a daily orator array featuring moving discussions on culture, faith, sports and entertainment.

Inside a Georgia World Congress Center during a Super Bowl Experience Driven by Hyundai, also open Jan 26 – Feb 2, Hyundai will be introducing a Palisade while hosting thirty stream and former NFL legends for disdainful designation signings. In addition, Hyundai will be featuring a SiriusXM NFL promote group for a live uncover while also giving fans a event to contest for prizes in an immersive Forza Motorsport video diversion knowledge featuring a Hyundai Veloster, and by fun Super Bowl-themed trivia. Advantage is handling a activations on interest of Hyundai.


Hyundai Shopper Assurance

Shopper Assurance consists of 4 elements that make a routine of purchasing a automobile easier, faster and worry-free. Since a start of a inhabitant accessibility in Feb 2018, 632 of Hyundai’s dealers now offer a intentional program, representing some-more than 77 percent of Hyundai’s sales volume. Customers who have purchased a Hyundai automobile by a module have responded really favorably[1]:

  • 95 percent desired or favourite a squeeze process
  • 68 percent pronounced it was softened than their before experience
  • 71 percent concluded it done them feel some-more certain about a Hyundai brand
  • 68 percent pronounced it done them feel some-more certain about a Hyundai dealer

Shopper Assurance’s 4 comforts include:

  • Transparent Pricing: Participating dealers post a marketplace pricing (MSRP reduction incentives and any dealer-offered discounts) on a play websites, so business know accurately what a marketplace cost is for a vehicle. This can revoke a time it takes to negotiate a cost and can discharge a disappointment of widely advertised incentives not being displayed on play websites.
  • Flexible Test Drive: Customers are given a choice to control a exam expostulate for any new automobile on their possess terms by Hyundai Drive, a height that allows a exam expostulate to be scheduled by contacting a play on a website, by phone or by regulating a custom-built app (in accessible markets). The comparison test-drive automobile can be delivered to a plcae of a customer’s choosing, such as their home, their bureau or a coffee shop.
  • Streamlined Purchase: Allows automobile buyers to finish many of a paperwork online before to visiting a dealership for a automobile in a dealer’s inventory, shortening a sum transaction time. This includes requesting for financing, receiving credit approvals, calculating remuneration estimates and valuing trade-ins.
  • 3 Day Worry-Free Exchange: Any patron who is not confident with their squeeze is given a three-day duration to lapse a automobile in sell for another new Hyundai vehicle, fortuitous on a play investigation and a automobile carrying fewer than 300 miles given a purchase/lease date. This turns intensity second thoughts into assent of mind. Full conditions and terms of a sell process can be found during hyundaiusa.com/shopperassurance.

Hyundai Motor America
Hyundai Motor America is focused on delivering an superb patron knowledge grounded in pattern leadership, engineering value and well-developed value in each automobile we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel dungeon vehicles is corroborated by Hyundai Assurance—our guarantee to broach assent of mind to a customers. Hyundai vehicles are sole and serviced by some-more than 830 dealerships inhabitant and a infancy sole in a U.S. are built during U.S. production facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a auxiliary of Hyundai Motor Company of Korea.

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[1] Source: Hyundai Consumer Research led by Root Associates, March-November 2018 (n=2,995; +/-1.8 domain of blunder during 95% confidence)

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