06/29/2016, Fountain Valley, CA
Blue Link Tops 90 Million Customer Interactions in Five Years
Blue Link Tops 22 Million Remote Starts and 8 Million Destination Searches
FOUNTAIN VALLEY, Calif., June 29, 2016 – Hyundai Blue Link® has handled more than 90,000,000 requests from customers since it launched just five years ago, with interactions increasing every year. In addition, subscribers remote started their Hyundai’s more than 22 million times and remotely locked the doors more than 2.5 million times. Hyundai’s cloud-based Blue Link platform allows features like remote start and service information to be quickly accessed through devices such as smartwatches and smartphones. From inside the car, Blue Link can search for destinations, schedule service and call for emergency assistance after a collision.
Highlights from the Last Five Years
“In 2011, Hyundai made a bold statement by launching Blue Link with a comprehensive set of connected vehicle services,” said Barry Ratzlaff, Executive Director, Digital Business Planning and Connected Operations, Hyundai Motor America. “Over the last 5 years, we listened to our customers and made things even better by refining our operation, adding innovative features like smartwatch connectivity and more robust integration with Hyundai dealers. As we look forward, it is clear connectivity will continue to grow and will enable fantastic new ways to support mobility. Hyundai will be among the leaders in multi-channel connected services to deliver a competitive advantage in world-class car care and owner satisfaction.”
Top Five Search Categories:
- Restaurants – 22%
- Street addresses – 10%
- Health (doctor, dentist, hospital, pharmacy) – 7.4%
- Home good stores – 5.4%
- Lodging – 5%
Trending Searches:
- Hyundai dealers
- Target
- Starbucks
- Costco
- Home Depot
In five years, Blue Link continued to innovate through adding the following enhancements:
- 2016 – Blue Link celebrates its fifth anniversary
- 2016 – Blue Link remote start and car finder take leading roles in Hyundai Super Bowl television advertisements (Jan.)
- 2015 – Blue Link app for Apple Watch launches (June)
- 2015 – Blue Link app for Android Wear launches (March)
- 2015 – Blue Link honored as Best Car Tech at CES by TechRadar (Jan.)
- 2015 – Hyundai Blue Link debuts smartwatch app with voice recognition at Consumer Electronics Show (Jan.)
- 2014 – Genesis Intelligent Assistant launches (Nov.)
- 2014 – Blue Link mobile 3.0 app launches (Nov.)
- 2014 – Blue Link launches vehicle safeguard alerts in-vehicle app (Nov.)
- 2014 – Blue Link wins one of Laptop Magazine’s Best of Consumer Electronic awards (Jan.)
- 2014 – Second generation of Blue Link launches with destination search powered by Google (Jan.)
- 2014 – Hyundai announces relationship with Verizon Enterprise Solutions with integration provided by Covisint Corporation (Jan.)
- 2013 – New vehicles equipped with Blue Link come with three-years of Assurance Connected Care (March)
- 2012 – New mobile app launches (May)
- 2011 – Blue Link pricing announced (June)