HYUNDAI BRAND LOYALTY REPLACES TOYOTA FOR THE NUMBER ONE SPOT, ACCORDING TO KELLEY BLUE BOOK’S KBB.COM

Posted on 15. Mar, 2010 by in Hyundai Canada

Brand faithfulness for Hyundai recently surpassed that of Honda and transposed Toyota, permitting Hyundai to take a No. 1 mark among automobile shoppers, according to a latest Kelley Blue Books www.kbb.com Market Intelligence data. Up from third place in Q4 2009, Hyundai saw a biggest boost in faithfulness in Feb 2010, with Hyundai owners looking during new models within a code augmenting by 10.4 commission points to 56.3 percent.

Furthermore, according to Kelley Blue Book Values data, via a month of Feb 2010 Hyundai outperformed a altogether automobile shred normal by a healthy margin. Hyundai values increasing 2 percent month-over-month, relations to a 0.3 percent boost for a whole automobile segment.

A vast partial of Hyundais movement is a outcome of introducing ardent new products like a 2011 Sonata and 2010 Tucson, pronounced James Bell, executive marketplace researcher for Kelley Blue Books kbb.com. To means this momentum, Hyundai should continue to foster a appealing new-vehicle lineup, plain guaranty offer and clever price-points to new-car shoppers.”

In further to commanding code loyalty, a all-new 2011 Sonata was named to kbb.coms Top 10 Most-Researched New Vehicles list for a initial time. In February, a Sonata was a fifth most-researched new automobile on kbb.com alongside Top 10 Most-Researched mainstays such as Accord, Civic, Camry and CR-V.

2009 noted an rare year for a Hyundai code and we are good staid to keep a movement going in 2010, pronounced John Krafcik, boss and CEO, Hyundai Motor America. With considerable new vehicles like a all-new Sonata and the faithfulness to broach stylish, fuel fit and affordable vehicles, some-more business are adding Hyundai models to their selling lists.

This Kelley Blue Book Market Intelligence information research examined site trade to used-car trade-in pages and new-car pricing news pages on Kelley Blue Books kbb.com, and compared faithfulness information from Q4 2009 to Feb 1 28, 2010. The Kelley Blue Book Values information within this recover represents month-over-month used-vehicle debasement percentages.

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