Hyundai Continues a Run as Leading Automaker in a Brand Keys Customer Loyalty Engagement Index

Posted on 15. Apr, 2018 by in Hyundai Canada

03/23/2018, Fountain Valley, CA

  • Ninth Consecutive Year as a Automotive Brand with a Most Loyal Customers

FOUNTAIN VALLEY, Calif., Mar 23, 2018 – Continuing an considerable streak, Hyundai has been ranked initial in patron faithfulness in a automotive attention for a ninth uninterrupted year according to a Brand Keys Customer Loyalty Engagement Index. New York-based patron faithfulness and rendezvous consultancy, Brand Keys, publishes this syndicated investigate annually, examining patron relations opposite 761 brands and 83 categories.

“Brand rendezvous and faithfulness has seen seismic shifts in a final decade with domestic and amicable movements holding place,” pronounced Robert Passikoff, boss of Brand Keys. “The fact that Hyundai has been means to sojourn a heading automaker for these metrics is a covenant to their efforts to constantly rivet with a customers.”

The consult looks during 50,527 respondents who self-select a categories in that they are consumers and a brands for that they are customers. Brand Key’s methodology measures how good brands accommodate a expectations that consumers reason for any path-to-purchase driver, a metric that it has successfully practical for years to companies in B2B and B2C categories in 35 countries.

“With ever augmenting competition, Hyundai continues to surpass patron expectations with a choice of vehicles,” pronounced Dean Evans, CMO, Hyundai Motor America. “It’s an respect to be famous as earning a tip mark in a automotive difficulty for a ninth year in a row. Maintaining faithfulness is one of a toughest things to do and this shows how we are building a deeper and some-more romantic tie with a customers. We continue to work tough each day to say a faithfulness we’ve built and inspire business to lapse to a Hyundai brand.”

Keys to Hyundai’s continued patron faithfulness embody a different and flourishing choice designed to accommodate patron needs. From a expanding family of SUVs to eco-friendly and technology-forward vehicles, like a IONIQ and a recently announced NEXO, Hyundai continues to broach opposite a wide-range of segments. Further, sell programs like a new Shopper Assurance module means that business have a improved knowledge from a purchasing routine by a several stages of ownership.

For a finish 2018 Customer Loyalty Engagement Index, revisit http://brandkeys.com/portfolio/customer-loyalty-engagement-index/

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