HYUNDAI EXTENDS FIFA SPONSORSHIP INTO THE VIRTUAL WORLD AS OFFICAL PARTNER OF THE FIFA INTERACTIVE WORLD CUP 2016

Posted on 27. Mar, 2016 by in Hyundai Canada

FOUNTAIN VALLEY, Calif., Mar 22, 2016 – As partial of a long-standing partnership with FIFA, a general ruling physique of football and a namesake behind a extravagantly renouned FIFA video game, Hyundai is fluctuating a sponsorship into a practical universe as an central partner of a FIFA Interactive World Cup 2016 (FIWC16). The tournament, that is a largest elimination-style of a kind in a world, takes place Mar 20-23, 2016, in New York. The final showdown on Mar 22 will take place during a universe famous Apollo Theater in Manhattan.

“Since a partnership began in 2010, we have explored opposite avenues to extend a attribute over a margin and bond with fans of both a FIFA video diversion and a Hyundai brand,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “As an central partner of a 2016 FIFA Interactive World Cup, we can daub into a new assembly and serve a joining to fueling a passion of fans everywhere.” 

The tour towards a FIWC16 began in Oct 2015. Players from Europe, North, Central and South America, Asia, Africa, and Oceania competed on Xbox One and PlayStation® 4 platforms to land a mark in a tournament’s 30-player roster. The stream FIWC15 champion, along with one horde nation qualifier, also acquire a mark in a tournament, bringing a final count to 32 players. During a three-day eventuality in New York, players will contest in a elimination-style contest until a leader is crowned on Mar 22.

Hyundai’s sponsorship of a eventuality includes a swift of travel vehicles to convey players to and from a tournament, including one 2016 Tucson and 4 2017 Santa Fe SUVs. Hyundai will be enclosed in signage during a eventuality and will be giving divided 500 co-branded scarves to contest attendees.

A horde of general media will be covering a event, and a foe will be streamed live on FIFA’s YouTube channel, embedded on FIFA.com, facebook.com/fiwc and FOX2go/FOX Sports Go. The final showdown will also be broadcasted live on FOX Sports 1. Fans can follow a movement on FIFA’s Twitter, Facebook and Snapchat accounts.

Finally, David Villa, striker for New York City FC, will be conducting a prize handover for name media during a end of a tournament.

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