Hyundai Features a Journey of Four NFL Prospects in Rolling with a Rookies Content Series

Posted on 11. May, 2018 by in Hyundai Canada

04/19/2018, Fountain Valley, CA

  • Films Capture a Incredible Stories of NFL Prospects Josh Allen, Minkah Fitzpatrick, Connor Williams and Derrius Guice
  • Custom-Wrapped Konas Designed by Each Player Showcased during Hyundai’s NFL Draft Activation in Dallas

FOUNTAIN VALLEY, Calif., Apr 19, 2018
– Leading adult to a 2018 NFL Draft, Hyundai is going over statistics, mix formula and collegiate accomplishments to request a unusual paths to a NFL of 4 tip prospects. Returning for a second season, Rolling with a Rookies presented by Hyundai is a four-episode calm array that brings athletes behind home to revisit a people, places and moments that tangible their journeys.

Hyundai partnered with 4 prospects projected to be taken in a initial round, including Wyoming quarterback Josh Allen, Alabama defensive behind Minkah Fitzpatrick, Texas descent lineman Connor Williams and LSU using behind Derrius Guice, to form their highway to a NFL and their personal stories of delight and perseverance.

Hyundai filmed an part with any actor in his hometown and talked to his family members, coaches, friends and teachers who helped mortar him to greatness. Each actor also worked with obvious cleat engineer Marcus Rivero, SolesbySir, to pattern a one-of-a-kind hang for Hyundai’s all-new Kona that told his story visually on a vehicle. Each pattern was also mirrored on a span of tradition cleats. Hyundai will discharge a calm on a possess website and amicable media channels, and by a multi-platform placement plan driven in partnership with digital sports publisher and consultancy, ThePostGame, whose concentration on building innovative calm solutions is aligned with Hyundai’s approach.

“The tour these athletes took to get to this indicate is what creates a NFL Draft one of a many constrained days in sports,” pronounced Paul Imhoff, director, Marketing Communications, Hyundai Motor America. “Our design as an NFL unite is to rivet with fans, emanate constrained calm and uncover how passion can make things possible. We were respected to tell these extraordinary stories and will be rooting for them on Draft day.”

At a NFL Draft in Dallas, Apr 26-28, Hyundai will have an on-site activation during a 2018 NFL Draft Experience Presented by Oikos Triple Zero®, a free-admission, three-day football festival hold outward ATT Stadium in Arlington. On arrangement in a Hyundai space will be a 4 custom-designed Konas, exhibits highlighting footage from any player’s life and interactive fan rendezvous opportunities.

Hyundai Rookie Prospects

  • Josh Allen – The quintessential loser story, Josh Allen grew adult in a tiny tillage village and didn’t accept a singular Division 1 college grant offer. After a stop during a youth college, he went on to star during Wyoming and incited himself into one of a tip quarterback prospects in this year’s Draft. Josh Allen – Rolling With The Rookies | Hyundai


  • Minkah Fitzpatrick – Together with his family, Minkah Fitzpatrick overcame adversity to be regarded as one of a tip defensive backs in Alabama history. He won a prestigious Bednarik and Thorpe awards and is approaching to be one of a initial defensive backs comparison this year. Minkah Fitzpatrick – Rolling With The Rookies | Hyundai


  • Connor Williams – Relentlessly bullied flourishing up, Connor Williams was not deterred, going on to start 28 games during Texas and apropos a accord initial group All-American in 2016 and expected first-round pick. Connor Williams – Rolling With The Rookies | Hyundai


  • Derrius Guice – Growing adult in unimaginably formidable circumstances, Derrius Guice kick all a contingency and showed extensive resilience in environment several LSU annals and apropos one of a premier using backs in this Draft class. Derrius Guice – Rolling With The Rookies | Hyundai


The 4 Rolling with a Rookies films can be found on Hyundai’s YouTube channel.

The NFL Draft is a start of Hyundai’s fourth deteriorate as an central NFL unite and a league’s central automobile and SUV. It also has partnerships with 6 teams, including a Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers. Hyundai’s NFL Draft calm and activation is managed by Advantage.

Tags: ,

Comments are closed.