HYUNDAI INKS AUTOMOTIVE SPONSORSHIP DEALS WITH THE MINNESOTA VIKINGS AND PITTSBURGH STEELERS

Posted on 20. Dec, 2015 by in Hyundai Canada

FOUNTAIN VALLEY, Calif., Dec. 9, 2015 – Hyundai is stability a adore of football and jubilee of fan passion by building on a NFL sponsorship, signing deals with dual NFL teams – a Minnesota Vikings and Pittsburgh Steelers.

“Hyundai is not usually joining with football fans during a inhabitant level, though in a village where fans unequivocally uncover their passion,” pronounced Trea Reedy, comparison organisation manager, experiential marketing, Hyundai Motor America. “Both Minnesota and Pittsburgh have dedicated and constant fan bases and by partnering with them we are means to strengthen a footprints in those markets and expostulate trade to a dealers.”

The automaker will have dual vehicles on arrangement during all Vikings home games and one automobile on arrangement during all Steelers home games a rest of a season. Furthermore, Hyundai will be giving divided co-branded Hyundai sell to Vikings and Steelers fans during games. The association will also be using internal promotion on TV and radio in both markets.

In further to a fan section activation space during any Vikings home game, Hyundai will have digital LED signage and a trademark on a media backdrop for all group associated announcements. Once a Vikings pierce into their new track in 2016, Hyundai will also be a fixing rights unite for a “Hyundai Club” during U.S. Bank Stadium, that opens in Aug 2016. Hyundai’s participation with a Vikings goes online with amicable and digital assets, including pre-roll commercials on Vikings.com. Hyundai will also be teaming adult with a Vikings on a collaborative village beginning starting in 2016.

With a Steelers, Hyundai will have fixing rights of a “Hyundai Club West” during Heinz Field. Hyundai also will be featured on LED and video play via a stadium, and in digital and amicable resources for a Steelers.

Hyundai also has group deals with a Arizona Cardinals and Houston Texans. Both of these teams are featured in Hyundai ads that run each Sunday: “D-Gate” and “Field Goal.”

Advantage International negotiated a Steelers and Vikings deals on interest of Hyundai.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a auxiliary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed via a United States by Hyundai Motor America and are sole and serviced by some-more than 830 dealerships nationwide. All Hyundai vehicles sole in a U.S. are lonesome by a Hyundai Assurance program, that includes a 5-year/60,000-mile entirely negotiable new automobile singular warranty, Hyundai’s 10-year/100,000-mile powertrain singular guaranty and 5 years of nominal Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models versed with a Blue Link telematics complement with active reserve and automobile caring services nominal for one year with enrollment. These services embody Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.

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