Posted on 16. Jan, 2015 by in Hyundai Canada

“The Santa Cruz crossover lorry judgment meets a tacit needs of a flourishing Millennial lifestyle we call ‘Urban Adventurers’,” pronounced Mark Dipko, director, corporate planning, Hyundai Motor America. “This new crossover allows them all a expandable application they need via their active week, from work-life professionalism, to amicable interests, to a whole accumulation of outside pursuits, though a standard compromises they have come to pattern from a industry’s stream product offerings.”


Modern urbanization is impacting a marketplace in a extended way, and this trend is generally clever with immature adults, who face tighter parking on streets and parking garages, and augmenting overload overall. These trends are not cramped to one specific segment of a U.S.; they’re duty in civic hubs everywhere. These “Urban Adventurers” have a opposite mindset, being really active both socially, and in their communities, bringing a pioneering suggestion to make their neighborhoods a improved place to live and work.

So either it’s loading adult friends and firewood for a bonfire during a beach, coaching a girl soccer team, volunteering for a village replacement project, or a discerning drop-off during a internal recycling center, they need a car versatile adequate to accommodate both passengers and gear, while being fit adequate to fit into their singular civic lifestyle.


To accommodate a specific needs of these Urban Adventurers, Santa Cruz doesn’t concentration on all a same attributes as normal pickups. It’s designed to accommodate some-more of their desires for expression, potency and maneuverability. Hyundai designers combined a confidant pattern that conveys this lifestyle, with a wide, sure-footed position and an assertive side-profile rake. The front perspective facilities an upright, hexagonal grille with cascading lines framing a sides, twin lens-free, honeycombed headlamp projectors, and distinguished LED haze lamps. The side form is highlighted by oversized wheels, Michelin® tires with a special step design, center-locking hubs and yellow Brembo® stop calipers.

For palliate of entrance to a behind seats, Santa Cruz facilities convenient, rear-hinged behind doors that confederate seamlessly with a front doorway design. The circle arches, roof, and bed rails offer available tie-down cleats for securing load of all shapes and sizes. From a rear, a judgment presents highly-contoured bed forms, and for additional utility, a expandable bed can be simply reconfigured for longer cargo, regulating a singular drawer-like shifting function.

Santa Cruz Crossover Truck Concept

Efficiency is a pivotal charge of a modernized powertrains, with an environmentally-friendly 2.0-liter turbo diesel powertrain delivering 190 horsepower and 300 lb.-ft. of torque, while achieving fuel economy in a high 30 mpg range. Santa Cruz also offers Hyundai’s HTRAC® All-wheel expostulate system, so there’s no stress about removing those snowboarding “fresh tracks” right after a charge moves through.

The judgment is purposefully compact, and nonetheless it has 4 doors and seating for five, a altogether footprint is identical to a tiny CUV. These measure make it ideal for navigating a civic jungle or a parsimonious parking mark that many pickup drivers mostly have to pass by. It offers standard CUV pushing character, though with a versatile load bed that provides distant storage for all they wish to move along, either it’s a outing to a recycling center, a roller or paddleboard session, or a integrate of towering bikes for a trails. Whatever a day’s activity competence move — all that dirty, sweaty, wet, sandy, massive rigging stays in a behind of a truck, purify distant from a newcomer compartment.

During a work week, rigging for that early morning travel or after-work hockey diversion stays firmly sealed in a back, underneath an integrated, firm tonneau cover that conveniently retracts when not needed. It not usually keeps equipment protected and out of sight, it also keeps a interior purify and fresh. Santa Cruz is a ideal car for those that wish a attributes of a CUV, though still have unwashed things that belongs “in a back.”


Sometimes, there are those needs that call for even some-more load room; that’s since Santa Cruz offers an innovative tailgate prolongation that allows a bed length to be stretched whenever those “just in case” moments arise. The prolongation is ideal for all from an epic towering bike outing to bringing home an antique chest or classical motorcycle that’s developed for restoration. When entirely extended, Santa Cruz’s bed length is identical to a mid-size pickup, providing a ability to lift most some-more than a compress footprint would suggest, nonetheless usually when needed. Santa Cruz was designed to accommodate whatever a Urban Adventurer’s lifestyle calls for, either approaching or unexpected. 

Santa Cruz Crossover Truck Concept

Some of a industry’s past attempts to mix truck-bed coherence with passenger-car attributes were singular since they didn’t broach a unsentimental advantages a patron expected. Most attempted to hover a line by attracting normal lorry buyers with compromised products during a identical cost point, unwell to broach any differentiating benefits. Santa Cruz, by design, isn’t an choice to a truck, so towing, cargo and belligerent clearway were not primary goals. Rather, Santa Cruz is dictated to attract CUV and sedan buyers who are seeking larger utility, though a compromises that normal trucks mostly require.


Hyundai investigate suggested that not everybody who wants an open-bed car is peaceful to accept a tradeoffs that come with it. As justification of this, attention pickup lorry share is down over 5 percent in a final 10 years, with a biggest change among immature adults, reflecting a need for something that some-more closely matches these morphing lifestyles. In a past, tiny trucks accounted for half of pickup sales, and they were quite renouned with younger buyers. Today, that same immature lorry marketplace is roughly non-existent, and millennials underneath 30 paint usually 7 percent of all pickup purchases. Women, who buy some-more than half of all CUVs sold, now comment for usually 10 percent of pickup sales. Santa Cruz is dictated to accommodate a patron needs that a stream lorry product charity is simply not fulfilling.

Santa Cruz is for a flourishing race who sees and pursues a universe differently, those who wish all a normal attributes of a tiny CUV, though need a day-to-day flexibility of an open bed. It’s a crossover lorry that meets a tacit needs of Urban Adventurers.

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