HYUNDAI INTRODUCES “PRIME NOW. DRIVE NOW.”

Posted on 26. Apr, 2017 by in Hyundai Canada


FOUNTAIN VALLEY, Calif., Aug. 19, 2016 – Hyundai Motor America, in partnership with Amazon, announces a limited-time, first-to-market on-demand automobile exam expostulate program, “Prime Now. Drive Now.,” in that impending buyers in a Los Angeles/Orange County areas can book 2017 Hyundai Elantra exam drives during a plcae of their choice by Amazon’s Prime Now use during www.amazon.com/primenowdrivenow. Launched in 2014, Prime Now is a approach for Prime members in some-more than 25 civil areas in a U.S. to get discerning smoothness on tens of thousands of items.

“Prime Now. Drive Now.” will run for dual weekends (August 20-21 and Aug 27-28) and is accessible to Los Angeles/Orange County-area residents in a marketplace for a 2017 Hyundai Elantra. Prospective buyers will have a possibility to report a 45- to 60-minute exam expostulate in that a lerned consultant conveniently brings a 2017 Hyundai Elantra to their plcae — front doorway step, office, internal coffee emporium — creation for a elementary and discerning exam expostulate experience. After a exam drive, participants will be destined to their internal Hyundai play to finalize a transaction should they wish to purchase.

“With a all-new Elantra and Elantra Eco in dealerships now, we are vehement to be a initial to group adult with Amazon to give business a tailored test-drive experience,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “We know people are looking for a new approach to knowledge a vehicles, and with a preference of Amazon’s Prime Now service, ‘Prime Now. Drive Now.’ is an innovative resolution we are contrast to update today’s automotive selling experience.”

The “Prime Now. Drive Now.” module was conceived, orchestrated and executed around a partnership between INNOCEAN Worldwide (Hyundai’s promotion group of record), Canvas Worldwide (Hyundai’s media group of record), Amazon Prime Now, and a Drive Shop (an rendezvous selling agency) who will yield lerned pushing hosts to control a exam drives.

“Hyundai is withdrawal no mill unturned in a office to be a improved automobile company,” pronounced Tim Blett, Chief Operating Officer of INNOCEAN USA. “Not usually is Hyundai dedicated to creation improved cars, it’s also innovating by charity a improved Elantra exam expostulate experience.”

“Hyundai’s code is famous for a mania with making drivers’ lives better, while Amazon has revolutionized a sell experience. When we mix a two, we have a insubordinate approach to exam expostulate and squeeze a Hyundai Elantra,” said Paul Woolmington, CEO of Canvas Worldwide. “The ‘Prime Now. Drive Now.’ module brings a new turn of morality and preference for Hyundai drivers.”

The module will be upheld by an integrated digital debate including digital video, digital advertising, SEO, SEM, and social. The digital advertisements will seem on Amazon.com and other reward U.S. websites.

“Prime Now. Drive Now.” exam drives can be scheduled between a hours of 9 a.m. and 7 p.m. during www.amazon.com/primenowdrivenow. 

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