HYUNDAI INTRODUCES WEB SAVVY CONSUMERS TO 2011 SONATA THROUGH “UNCENSORED” FACEBOOK CAMPAIGN

Posted on 12. Aug, 2010 by in Hyundai Canada

Hyundai currently welcomes 25 new Sonata drivers and will supplement 25 some-more late this month as partial of a Uncensored Facebook campaign. Twenty-five consumers were given a eventuality to exam expostulate a all-new 2011 Sonata for a subsequent 30 days in sell for their uncensored opinions, that they will share around Hyundais amicable media channels, including a Hyundai Facebook page. Another 25 consumers will be comparison on Aug. 30, ensuing in a grand sum of 50 new Sonata drivers, any of whom will be providing explanation about their experience. The selected participants will be compensated with an HD Flip Cam to request their experience, a $250 gas label and $500 spending cash.

This graduation expands Hyundais Uncensored promotion campaign, that shows real-life consumers contrast Hyundai vehicles and providing their feedback. The Sonata Uncensored knowledge takes a debate one step serve by permitting a 50 Sonata drivers to correlate with automobile shoppers by a full operation of amicable media channels.

Unfiltered consumer response to Hyundai products is one of a many absolute collection that impact opinions about a brand, pronounced Chris Perry, clamp president, selling communications, Hyundai Motor America. The Uncensored debate started with normal promotion and has now progressed to embody a full operation of online channels, permitting consumers to pronounce directly to peers about their knowledge with a car.

The all-new 2011 Sonata represents a complicated proceed to a normal midsize sedan shred by regulating usually modernized four-cylinder engines, romantic pattern and oppulance facilities charity with Hyundais clever value proposition. The Sonata launched with a new Theta II 2.4-liter gasoline approach injection (GDI) engine and in-house six-speed involuntary transmission, delivering class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard. The all-new Sonata raises a bar when it comes to facilities and record charity within a midsize automobile segment. In further to customary XM Satellite radio, a Sonata boasts segment-first customary Bluetooth hands-free phone system, accessible HD Radio Technology with multicasting (allowing a promote of choice side-band calm on HD stations) and exhilarated front and back seats. The Sonata is also a initial car in a shred with modernized touchscreen navigation accessible on all trim levels.

Coming after this year, Hyundai will offer consumers Turbo and Hybrid versions of Sonata. The turbocharged 2011 Sonata 2.0T produces an rare multiple of segment-leading fuel potency and energy with an estimated 34 mpg highway rating and 274 horsepower. The Sonata Hybrid facilities Hyundais breakthrough Hybrid Blue Drive design and will broach a projected best-in-class highway fuel economy of 39 mpg, while also charity superb estimated city fuel economy of 37 mpg.

In sequence to extend a Uncensored knowledge to all consumers, Hyundai will be holding ride-and-drive events travelling from seashore to seashore during August, Sep and October. Each eventuality will underline a video counter where consumers can film their expostulate sense and post video directly to their possess Facebook page. For a full list of dates and locations, revisit sonatauncensored.com.

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