HYUNDAI MARKETING RECOGNIZED AT 2013 EX AWARDS

Posted on 17. May, 2013 by in Hyundai Canada

Two Hyundai Marketing Campaigns – Hyundai Show Your Loyalty Program and RE:MIX Lab – Awarded for their Creativity and Execution

COSTA MESA, Calif., May 17, 2013 – Hyundai took home a 2013 Ex Award, a world’s largest approval module for eventuality selling professionals, for Hyundai’s Show Your Loyalty campaign. It perceived a tip respect in a difficulty – Best Activation of a Sports Sponsorship – violence out Allstate and Pantech. In addition, Hyundai’s RE:MIX Lab took china for Best Live+Digital Program, in a B-to-C Category.

Founded in 2002, a Ex Awards have turn a world’s many sought-after prize for experiential selling excellence. This year’s awards were presented during a annual Ex Awards Gala, on May 6, in Chicago and drew some-more than 800 entries from around a creation in 31 categories.

“Hyundai’s selling campaigns were concurred for their strategy, clever formation of amicable media, and for pulling a prolongation of on-the-ground events into web-based experiences,” pronounced Dan Hanover, first editor, Event Marker and Event Design Magazine. “Their formation of both normal and digital-based selling strategies extended their campaigns’ reach, and authorised consumers to make a genuine and multi-faceted tie to a brand.”

“Our ultimate idea for any Hyundai selling debate is to rivet a consumer with a product and code in churned ways,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “With a Show Your Loyalty Program and RE:MIX Lab, we wanted to make an honest tie with consumers, while regulating amicable and digital media platforms to extend rendezvous over those who attend a eventuality in person. On any of these measures, we surpassed a expectations.”

Hyundai’s Show Your Loyalty selling debate upheld 25 eminent college football powerhouse programs and brought 151 on-site events to stadiums opposite a country. The multi-pronged college football debate connected a faithfulness of Hyundai owners, highlighted by Hyundai’s tip automotive ranking in a 2012 Brand Keys Customer Loyalty Engagement Index, with a passion and traditions of college football fans opposite a nation.

Hyundai’s RE:MIX Lab was a array of events all about culture, music, art and technology. The events featured singly customized cars including a 2013 Elantra converted into a stylish car entirely versed for highway trips, a 2013 Veloster Turbo that highlighted song with a motorized touchscreen DJ hire and a 2013 Genesis Coupe 2.0T R-Spec that churned oppulance and opening borrowing interiors from Porsche and outlandish Italian models. The events took place over 13 days in 5 pivotal markets: New York, Las Vegas, Chicago, Miami and Los Angeles. Through innovative use of RFID technology, eventuality guest were means to appropriate their wristbands during activation stations placed via a event, now triggering amicable media check-ins, standing updates and print uploads.

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