05/01/2018, Fountain Valley, CA
- Best Total SUV Sales Month of All Time
- Record-Setting Tucson Month
- Kona Off to a Fast Start
- Sales Increase 36 Percent
FOUNTAIN VALLEY, Calif., May 1, 2018 – Hyundai Motor America reported April sales of Hyundai- and Genesis-branded vehicles of 56,063 units, an 11 percent decline in comparison with April 2017. Despite the overall decline there were several significant gains as Hyundai’s SUV family continues to set records.
For the second consecutive month, Hyundai set an all-time record in monthly SUV sales with 25,618 units sold. Tucson also continued its strong run setting another monthly sales record and exceeding 12,000 units for the first time with a 30 percent increase over last April. This is the 14th month in a row with a new monthly record for Tucson. Hyundai’s new subcompact SUV Kona is also finding its footing in the segment with quickly turning inventory, a high-level of conquest in early data, and sales growth of 40 percent compared with March 2018. The Hyundai Ioniq also had a strong month with sales increasing 36 percent year-over-year.
Sales by Brand
Hyundai Brand Highlights
“Even with April having three fewer selling days and one less weekend, Hyundai’s well-balanced SUV lineup continues to take advantage of market conditions and consumer preferences ,” said John Angevine, director, National Sales, Hyundai Motor America. “Customers are quickly realizing that Hyundai offers SUVs that are well designed, loaded with technology, fuel efficient, and covered by an industry-leading warranty. The SUV gains are balanced by Hyundai’s car sales that shouldn’t be forgotten as millions of customers still find cars appealing, represented by ’s 36 percent increase.”
April Product and Corporate Initiatives
- Wards 10 Best Interiors: Kona’s sleek and modern interior was named to the list from a field of 40 vehicles with new or significantly-refreshed interiors.
- Usage-Based Insurance: Hyundai and Verisk, a leading data analytics provider, announced an alignment to bring usage-based insurance programs to Hyundai customers in the future, meaning lower insurance premiums for drivers.
- NFL Draft: Hyundai wrapped up a successful 2018 NFL Draft marketing program, partnering with four of the top prospects to tell their stories leading up to the biggest day in their careers.
- Pirelli World Challenge TCR Podiums: On the racetrack, Hyundai continued its dominating performances in the Pirelli World Challenge TCR series with a win and second place finish over the weekend’s two races.
Hyundai Model Sales
Genesis Brand Highlights
Genesis Motor America reported sales of 1,028 in April, a 26 percent decrease compared to the year prior.
Genesis Model Sales